- How To Use Term Frequency Analysis
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 15, 2015
Eric Enge introduces the general concept of content quality analysis, why ...
- NAB Shorts: Akamai, Adobe Team Up And RRMedia Touts A New Platform
Online Video Daily, P.J. Bednarski - Wednesday, April 15, 2015
At the NAB Show, Akamai and Adobe unveiled a new server si ...
- Sideswipes: The Cut-Down Generation - Or Why We're Going Multisensory
MediaDailyNews, Katie Meier - Tuesday, April 14, 2015
Things are in moments now. Meaning (both discovering it and making i ...
- VideoBlocks Might Have A Better Stock (Video) Answer
VidBlog, P.J. Bednarski - Tuesday, April 14, 2015
VideoBlocks charges $99 for an annual membership,allowing users to pluck as mu ...
- UEG Wins Brand Engagement, Content Creation Assignments For Comic Cons/CONtv
MAD, Steve McClellan - Thursday, April 9, 2015
It's the first new client win for UEG since the formation ...
- 2016 Kia Sorento Is Getaway Vehicle In Content Campaign On Yahoo
Marketing Daily, Karl Greenberg - Tuesday, April 7, 2015
One of the videos involves a pair of women, one of wh ...
- YouTube Kids User-Generated Content Accusations At Heart Of Unfair Practices
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2015
Several consumer groups are speaking out about the way that Google's n ...
- Amazon Prime Subscribers Just In It For Two-Day Delivery Deal?
VidBlog, P.J. Bednarski - Wednesday, April 8, 2015
A new report from Boston's Strategy Analytics polled 5,000 consumers and discover ...
- Barbarian Group Brings Production In House
MAD, Larissa Faw - Friday, April 3, 2015
"We have been listening to client needs and watching the market. ...
- Havas Media Appoints Damien Marchi To Manage Content
MAD, Larissa Faw - Tuesday, March 31, 2015
The appointment comes after recent Havas content-focused deals with Universal Music Gro ...
- All The News That's Fit For One Sentence: NYT Unveils New Short-Form Story
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2015
"The New York Times" is moving the line in the short-attention-span sa ...
- App-Conomy Still Booming On Paid Content Surge
Mobile Insider, Steve Smith - Tuesday, March 31, 2015
The app economy is still booming, driven by growth on China a ...
- The Business Of Storytelling: Towards Content ROI
Marketing Daily, Tanya Gazdik - Sunday, March 29, 2015
PHOENIX -- Expedia Media Solutions Director Jason Rubenstein's presentation at the MediaPo ...
- The Safer Side Of UGC
Show Daily, Gavin O'Malley - Friday, March 27, 2015
Sending a shiver down many a marketer's spine, experts are presenting talki ...
- Comcast Critics Blast 'See-You-In-Court Attitude'
PolicyBlog, Wendy Davis - Thursday, March 26, 2015
Advocacy organizations opposing Comcast's merger with Time Warner argue in a n ...
- Content Should Be Cool, Delightful
Show Daily, Gavin O'Malley - Thursday, March 26, 2015
"Doing cool things on the Internet that inspire people." That's how Col ...
- Despite Video's Success, Budgets Are Still Hard To Come By
Show Daily, Gavin O'Malley - Thursday, March 26, 2015
The success of video is no secret, but content marketers say it ...
- Analyzing Advanced Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 25, 2015
Marketers must pay attention to what content works well. Companies that ma ...
- With Content Marketing, Find The Right YouTube Star, And Trust The Story
Marketing Daily, Karl Greenberg - Tuesday, March 24, 2015
A panelist at the Content Council's conference summed up the importance ...
- What Is Your Quit Rate?
Mobile Insider, Melinda Krueger - Tuesday, March 24, 2015
If you have an SMS or Push program, you may be neglecti ...
- Facebook In Talks To Host News Content
The Social Graf, Erik Sass - Tuesday, March 24, 2015
David Carr was on the money about Facebook's plans to host conte ...
- When Behavior Becomes The Main Signal In One-On-One Targeting
Data and Targeting Insider, Laurie Sullivan - Monday, March 23, 2015
One-to-one marketing isn't a new idea, but until now the technology didn ...
- New York Life's Content Strategy
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 20, 2015
Internet interactivity pushed New York Life into a content marketing model. The company's markete ...
- Rakuten Acquires OverDrive For $410 Million To Support Digital Content
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
Tokyo Internet –based services company Rakuten said Thursday it has acquired US-based OverDriv ...
- Sideswipes: Daring Fans To Invest In Close Readings
MediaDailyNews, Katie Meier - Tuesday, March 17, 2015
As content becomes a go-to media strategy I'm wondering whether we c ...
- Viacom Deals With TubiTV On Movie Titles
Around the Net in Video, P.J. Bednarski - Friday, March 13, 2015
Tubi TV, an advertiser-supported online streaming service and Viacom, made a de ...
- Honda Goes To YouTube For Hispanic CR-V Campaign
Marketing Daily, Karl Greenberg - Thursday, March 12, 2015
The firm found Paola Celis and Karla Celis, two relatively unknown YouTube ...
- Why Now Is The Most Exciting Time To Work In Advertising
Online Spin, Tom Goodwin - Thursday, March 12, 2015
We've got odd names for things at the moment. I tried ...
- Cable Networks Endure Ratings Drops
MediaDailyNews, Wayne Friedman - Tuesday, March 10, 2015
Cable networks' unexpected ratings declines a year ago were largely due ...
- UPDATED: Big News From Small Screen, Reports Ooyala and Nielsen
VidBlog, P.J. Bednarski - Wednesday, March 11, 2015
Ooyala concludes, "as online viewing shifts from PCs to tablets and mobil ...