Akamai will team with Adobe Primetime to market a server-side dynamic ad insertion solution, and at the NAB Show they announced that Turner Broadcasting and Red Bull Media House are already working with it.
The server-side ad insertion idea lets ad insertion intergrate easily into content delivery and takes processing the ads and content away from the player. In theory at least, that thwarts some ad blocking devices. The companies also say it increases monetization possibilities in any format because advertisers can be assured ads will play across the varied device landscape.The new system gets to the beta phase in the second quarter of 2015.
RRMedia touts new platform: Also at the NAB Show, RR Media introduced its new solaRR, a scalable digital media services platform that it says allows customers to ingest, access, prepare, manage, track and deliver content. SolaRR manages content preparation, channel playout, asset management and multi-screen delivery on a secure cloud-based platform.
The system can placed at customers’ premises, giving on-site control and local access to the full suite of services, the company said.