- 'Draw Something' App To Become Channel 4 Gameshow
Around the Net In OMD Europe, Nina Lentini - Friday, April 12, 2013
The addictive app, which Zynga acquired along with its developer for $18 ...
- Macy's Unrolls Summer Americana Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2013
In an effort to build on its positioning as America's department stor ...
- Solixir Energy Drinks In 'Working Dead' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 2, 2013
The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time ...
- And The Winners Are ... Consumers, FTC Hopes
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 3, 2013
Maybe, just maybe, in the halcyon future when one of the thr ...
- KFC Intros Li'l Bucket Kids' Meals
Marketing Daily, Karlene Lukovitz - Friday, March 29, 2013
The standard meal (suggested retail price of $3.99) includes a Kentucky Grill ...
- Campbell App Contest Winner Snags $25K, Contract
Marketing Daily, Karlene Lukovitz - Tuesday, March 26, 2013
Pollinate Inc., a 12-member development team, has been awarded $25,000 in ca ...
- Zippo Lights Up For Rock Concert Series
Marketing Daily, Karl Greenberg - Tuesday, March 19, 2013
For the Mayhem concerts, the company will do several activations, including ...
- Neiman Marcus' Pinterest, SXSW Events
Marketing Daily, Sarah Mahoney - Monday, March 11, 2013
Neiman Marcus is kicking off an Art of Fashion contest on Pinteres ...
- Contest Rewards Artistic Uses Of Patron Bottles
Marketing Daily, Karlene Lukovitz - Friday, March 8, 2013
Patrn reports that the contest was inspired by the fact that i ...
- Sheba Campaign Features Eva Longoria
Marketing Daily, Tanya Gazdik - Thursday, March 7, 2013
Mars Petcare's Sheba cat food brand is launching an integrated marketing campai ...
- Heineken Goes Mobile For UEFA Champions
Marketing Daily, Karl Greenberg - Friday, March 1, 2013
Belen Pamukoff, Heineken brand director, said the company has activated with digit ...
- Buffalo Wild Wings In March Madness
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 1, 2013
The 'official hangout' of the NCAA will support its first March Madne ...
- With Strategy, Irrelevant Content Can Be An Advantage
Around the Net In OMD Europe, Nina Lentini - Thursday, February 28, 2013
A social networking campaign to crown Britain's best office dog provided t ...
- Cowell To Launch Global Talent Contest On YouTube
Around the Net In OMD Europe, Nina Lentini - Thursday, February 28, 2013
Simon Cowell's Syco Entertainment is to launch a year-long global online tale ...
- Jagermeister In Social Responsibility Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 27, 2013
Jagermeister -- America's #1-selling imported liqueur -- partnered with Hall of Fa ...
- Target Sponsors Lyric-Writing Promo
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 21, 2013
Target has teamed up with pop/R&B group Mindless Behavior for a youth-target ...
- Anomaly Sponsors Google Glasses Competition
Online Media Daily, Laurie Sullivan - Wednesday, February 20, 2013
Google has launched a competition sponsored by ad agency Anomaly to gi ...
- Honey Maid Site, TV Spots Spotlight Kids' Creativity
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
The winner and a parent will travel to New York City ...
- GE Social Campaign A Shout-Out For Inventions
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2013
Paul Marcum, GE's director of global digital marketing and programming, tells Marketi ...
- Target, Mindless Behavior Crowdsourcing Lyrics
Marketing Daily, Sarah Mahoney - Friday, February 15, 2013
Target, which frequently features exclusive tracks on CDs to boost music sale ...
- Lay's Announces Crowdsourced Flavor Finalists
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2013
From now until May 4, consumers can vote each day for the ...
- Philly's 'With Love' Campaign Woos Betrothed
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The Greater Philadelphia Tourism Marketing Corporation's (GPTMC) "With Love, Philadelphia XOXO" campai ...
- For Epson, Valentine's Day Is About Pictures
Marketing Daily, Aaron Baar - Tuesday, February 5, 2013
The company is touting its "Epson Connect" cloud-based printing technology through ...
- Sergeant's, Steve Dale Join Forces For Contest
Marketing Daily, Tanya Gazdik - Wednesday, February 6, 2013
Sergeant's Pet Care Products and celebrity pet enthusiast Steve Dale are joini ...
- Florida City Offers Decade Of Vacations
Marketing Daily, Tanya Gazdik - Sunday, February 3, 2013
Experience Kissimmee, the tourism marketing arm of Osceola County, Fla., is launchi ...
- Jaguar Goes Social For F-Type
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2013
The #CaptureAJag online photo contest invites social fans, influencers, amateur photographers a ...
- Coke Previews 2013 Super Bowl Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2013
The creative premise of the campaign, from Weiden + Kennedy, is th ...
- Esurance Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2013
Esurance has launched a contest on Facebook as part of its Sou ...
- Fresh Step, ASPCA Team For Catdance Film Festival
Marketing Daily, Tanya Gazdik - Sunday, January 20, 2013
Fresh Step is kicking off the new year by leveraging the Intern ...
- Restaurants Take To Fan-Submitted Content
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 18, 2013
The trend of creating ad campaigns from fan-submitted videos has spread ...