- Hooters Dives Into Social Media
Marketing Daily, Karlene Lukovitz - Wednesday, August 14, 2013
Privately held Hooters originated the buxom-waitresses concept and (with more than 3 ...
- Gap Woos Gen Y With 'Back to Blue'
Marketing Daily, Sarah Mahoney - Monday, August 12, 2013
In its latest step on the comeback trail, the Gap is returni ...
- Hyundai Gets Zombie Seal Of Approval
Marketing Daily, Karl Greenberg - Thursday, July 25, 2013
Hyundai Motor America's zombiegeist is with Robert Kirkman, who created "The Walki ...
- Singapore Airlines Launches Video Contest
Marketing Daily, Tanya Gazdik - Monday, July 22, 2013
Singapore Airlines is launching a consumer video contest that aims to dri ...
- Johnsonville: Sing For Your (Sausage) Supper
Marketing Daily, Aaron Baar - Wednesday, July 17, 2013
The video, which features the character walking on a beach while singi ...
- Fancy Feast Launches Pinterest Sweepstakes
Marketing Daily, Tanya Gazdik - Tuesday, July 16, 2013
The contest is timed with the launch of a new variety ...
- For Gen Y, Target Goes To Bullseye U
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2013
Target, now in its 12th year of busing freshmen to nearby Targ ...
- Nissan Climbs Vine And Instagram For Versa Note
Marketing Daily, Karl Greenberg - Monday, July 15, 2013
Nissan is in the midst of rolling out the Versa Note ...
- Neuro Bliss Stages Public 'Hammock Hangouts'
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bli ...
- Snapple Promotion Offers Fans ... 'Nothing'
Marketing Daily, Karlene Lukovitz - Monday, July 8, 2013
In a tongue-in-cheek twist on brands' ubiquitous giveaway promotions, Snapple has launch ...
- Virtual Play To Determine One MLS All-Star
Marketing Daily, Aaron Baar - Monday, July 8, 2013
Via a partnership with Major League Soccer, Electronic Arts is launching ...
- Chipotle Celebrates 20th With Treasure Hunt
Marketing Daily, Karlene Lukovitz - Monday, July 1, 2013
Chipotle Mexican Grill will celebrate its 20th anniversary with an "Adventurrito treasu ...
- Jack Daniel's New Honey Spot Yields Big Pre-TV Buzz
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
The latest Jack Daniel's Tennessee Honey TV spot featuring the "King Be ...
- Krylon Fixes Its Agency, Literally
Marketing Daily, Karl Greenberg - Thursday, June 27, 2013
The effort, which happens June 28 - 29, features Jeff Devlin, ho ...
- Aloha Petrol Launches Video Contest
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 26, 2013
To demonstrate the broader meaning of Aloha, Aloha Petroleum is giving aw ...
- Dutch Teams Wins Editorial Hackathon
Around the Net In OMD Europe, Nina Lentini - Monday, June 24, 2013
A team from Dutch title De Volkskrant has won a Google-supported internation ...
- Eggland's Searches For 'CEO' (Chief Egg Officer)
Marketing Daily, Karlene Lukovitz - Thursday, June 20, 2013
The largest egg brand in the U.S. is searching for a "CE ...
- Voss Water In Socially Driven Summer Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
The premium artesian water from Norway is sold in restaurants and hotel ...
- Marriott Modifies Marketing Message
Marketing Daily, Aaron Baar - Monday, June 17, 2013
With a new marketing campaign, the hotel chain -- a division ...
- US Foods Launches 'Next Top Product' Contest
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Restaurant food manufacturer/distributor US Foods is running a contest to find ...
- Kimpton Hotels Holds Pet Contest
Marketing Daily, Tanya Gazdik - Wednesday, June 5, 2013
Kimpton Hotels and Restaurants has kicked off its third annual pet pho ...
- Fiat Pops A Cap With Jones Soda
Marketing Daily, Karl Greenberg - Monday, June 3, 2013
Fiat and Jones Soda are going surfing in a California cross-promotion th ...
- Carbonite Sponsors Summer Fridays
Marketing Daily, Aaron Baar - Friday, May 31, 2013
To kick off the sponsorship, Carbonite has launched a month-long "cubicle ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Crowne Plaza Measures PGA Tour Sleep Habits
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2013
Just in time for the Crowne Plaza Invitational at Colonial tournament th ...
- Canon Gives Everyone Chance To Direct
Marketing Daily, Aaron Baar - Friday, April 26, 2013
The company is asking members of the general public to create conte ...
- TWC's STEM Effort Is Investment In Future
Marketing Daily, Aaron Baar - Tuesday, April 23, 2013
"We created this program to raise awareness. Studies show 60% of futu ...
- New Era Ad Campaign Tips Its Cap To NFL Fans
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
With an eye on this week's NFL Draft, the league's official on-fie ...
- Motel 6 Launches Bucket List Contest
Marketing Daily, Tanya Gazdik - Monday, April 22, 2013
Motel 6 is launching a contest giving three winners the opportunity ...
- Label 5 Scotch Sends Fans To NYC For Web Series
Marketing Daily, Karlene Lukovitz - Wednesday, April 17, 2013
The fans' mission: To demonstrate, via the challenges, Label 5's philosophy ...