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'Draw Something' App To Become Channel 4 Gameshow
- The Guardian , Friday, April 12, 2013 3 AM
The addictive app, which Zynga acquired along with its developer for $180m (£113m) just six weeks after Draw Something launched in March last year, is the inspiration for a new Channel 4 Friday night gameshow called Draw It! Channel 4 is to develop the show in the UK in a deal with Sony Pictures Television-owned Victory Television. The series will feature two teams, each made up of one celebrity and one contestant, go head to head against the clock in three rounds of drawing contests.
