- Lands' End Contest Offers Trips To Canada
Marketing Daily, Tanya Gazdik - Wednesday, October 13, 2010
Lands' End is promoting the contest via the microsite, Facebook, Twitter a ...
- Lenovo Looks To Inject Fun Into Computing
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
"We want consumers to take away that Lenovo is a fun bra ...
- Hass Avocados A-Peel To College Football Fans
Marketing Daily, Karlene Lukovitz - Tuesday, October 12, 2010
The sweepstakes is being promoted via a 30-second TV spot featuring retir ...
- Bosch Touts Green Credentials With Contest
Marketing Daily, - Tuesday, October 12, 2010
Appliance maker Bosch is promoting energy conservation with a "Watts Your Gre ...
- Mutual Of Omaha Asks For Votes On 'Aha' Moments
Marketing Daily, - Friday, October 8, 2010
The top vote getters will become commercials for the company's 2011 nation ...
- Taco Del Mar, Dr Pepper Co-Sponsor Contest
Marketing Daily, - Tuesday, October 5, 2010
The Taco Del Mar Baja-style Mexican restaurant chain and Dr Pepper a ...
- Ford Rally To Send Focus On Amazing Race
Marketing Daily, Karl Greenberg - Monday, October 4, 2010
Instead of unrolling over the course of several months, the effort, "Foc ...
- Sprint: Create Own Epic; Win $25,000
Marketing Daily, - Monday, October 4, 2010
The company is encouraging consumers to create 30-second vignettes of an Ep ...
- Invisible Fence Facebook Promo Includes Contest
Marketing Daily, - Thursday, September 30, 2010
The main prize is a trip for four to Disney's Animal Kingd ...
- Child Cancer Group Protests Progressive Slate In Pepsi Contest
Around the Net In Brand Marketing, Thom Forbes - Friday, October 1, 2010
Arms Wide Open Childhood Cancer Foundation, which as of last night w ...
- Dunkin' Runs Coffee Lovers' Video Contest
Marketing Daily, - Wednesday, September 29, 2010
Between now and Oct. 20, fans are being asked to submit, throu ...
- Buick Juggles Pots, Pans On The Culinary Stage
Marketing Daily, Karl Greenberg - Friday, September 24, 2010
Buick has several pans on the stove to promote vehicles like t ...
- PetSmart To Feature Contest Winner In TV Spot
Marketing Daily, Tanya Gazdik - Friday, September 24, 2010
Pet parents can enter the "Scare Your Way into a PetSmart Commercia ...
- VW Takes To The Ice With N.Y. Rangers And MSG
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Volkswagen is sponsoring the New York Rangers for the 2010-11 season ...
- Chevrolet Puts A Camaro In The Fireball Run
Marketing Daily, - Monday, September 20, 2010
The Camaro will run under the banner of "Team High Gear Medi ...
- Hardee's Pulls Out Stops For 50th Birthday
Marketing Daily, - Thursday, September 16, 2010
The roster starts with a $50,000 giveaway on a "Wheel of Awesom ...
- Pepsi Is Back In The Big Game
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
After a year off, beverage giant Pepsi will be back in t ...
- Thomson Reuters Launches Global Campaign
Marketing Daily, - Tuesday, September 14, 2010
Targeting 14 major cities in seven languages, the campaign is the large ...
- Sara Lee Deli Intros Lunch Challenges Contest
Marketing Daily, Karlene Lukovitz - Monday, September 13, 2010
"What's Your Lunchtime Challenge?" asks moms to submit a short essay a ...
- Suzuki Rewards Expand To Contest, Game
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that t ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- Aetna Enlists KitchenAid, Lowe's For 'Food Fight'
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2010
The initiative, from G2 USA, includes an online recipe contest, live cooko ...
- Sprite And NBA Look For Best Amateur Dunker
Marketing Daily, - Thursday, September 2, 2010
Sprite is sponsoring the last leg of a nationwide NBA contest ...
- Wasa Facebook Community Offers 'Snackspiration'
Marketing Daily, Karlene Lukovitz - Tuesday, August 31, 2010
A core goal of the community is enabling fans to educate othe ...
- Licorice Co. Launches Social Media Campaign
Marketing Daily, Aaron Baar - Monday, August 30, 2010
The site, which went live Friday, is closely tied to Facebook a ...
- Avon To Launch Singing/Songwriting Contest
Marketing Daily, Sarah Mahoney - Wednesday, August 25, 2010
Avon, which bills itself as "The company for women," says the conte ...
- Toyota Goes Green For Prius Party
Marketing Daily, - Friday, August 20, 2010
Toyota, which ran a two-week contest, has announced the 10 finalists vyi ...
- New Kotex Effort Dangles Undie 'Makeunder'
Marketing Daily, Karl Greenberg - Monday, August 23, 2010
Aida Flick, brand director at Kotex, tells Marketing Daily the effort ...
- Crown Royal Lets Fans Live Football Fantasy
Marketing Daily, - Thursday, August 19, 2010
Diageo's Crown Royal Blended Canadian Whisky has launched a "Jimmy Bowl" conte ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...