- Vizio Knows Moms Love Tech, Too
Marketing Daily, Aaron Baar - Wednesday, April 16, 2014
Lily Knowles, vice president of product marketing for Vizio, tells "Marketing Daily ...
- Mini Spotlights Owners For Mini Hardtop
Marketing Daily, Karl Greenberg - Thursday, April 17, 2014
Since its launch in the U.S. in 2002, Mini has cultivated ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- Fans Helped Design Mini Cooper Debuting At New York Auto Show
MAD, Larissa Faw - Wednesday, April 9, 2014
The new car will be car will be unveiled at the sh ...
- SodaStream Targets Ocean Pollution, With Light Touch
Marketing Daily, Karlene Lukovitz - Wednesday, April 9, 2014
The aim is very much in earnest: To encourage consumers around t ...
- Troy-Bilt Lets Gardening Enthusiasts 'Think Spring'
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2014
Dave Evans, senior account executive at Marcus Thomas, tells "Marketing Daily" t ...
- Southern Comfort In 'Go Drink Yourself' Social Promo
Marketing Daily, Karlene Lukovitz - Tuesday, April 8, 2014
To drive awareness and visits to its relaunched Web site, Southern Comfo ...
- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- Macy's Plays To Gen Y With Original Programming
Marketing Daily, Sarah Mahoney - Friday, April 4, 2014
The show is hosted by Jeannie "How do I look?" Mai. ...
- In Mobile Basket, Saatchi Scrambles Faberge Eggs
Marketing Daily, Sarah Mahoney - Tuesday, April 1, 2014
"Egg hunts are centuries old. But the app we designed, using Nomi ...
- Hot Pockets 'Showdown' Leverages YouTube Stars
Marketing Daily, Karlene Lukovitz - Wednesday, March 19, 2014
Hot Pockets is pitting popular YouTube channel personalities against one another ...
- Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has bui ...
- Goodyear Says, 'Go Ahead, Name My Blimp'
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Emily Cropper, Goodyear marketing manager, tells "Marketing Daily," "We have had blim ...
- Bud Light Extends Super Bowl Promotion To NCAA
Marketing Daily, Tanya Gazdik - Monday, March 10, 2014
Bud Light is joining the madness and extending the Bud Light Hot ...
- Travelocity Gnome Helps Travelers Live Their Dreams
Marketing Daily, Tanya Gazdik - Friday, March 7, 2014
Travelocity is launching a contest Sunday that will give wannabe travelers ...
- Oscar Mayer Creates Wake-Up App With Bacon Smell
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
Only contest winners get the plug-in. However, anyone can download the fre ...
- Walgreens, Roush Fenway Racing In Card Promo
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
Walgreens is promoting its Balance Financial Card via a partnership with Rou ...
- Five Million Strong, Planet Fitness Throws A Party
Marketing Daily, Sarah Mahoney - Wednesday, March 5, 2014
"As a brand, we feel we have hit an enormous milestone, th ...
- Heineken Says: Pitch A Movie - 140 Characters Or Less - Have Fun - Go
MoBlog, Steve Smith - Tuesday, March 4, 2014
Brands would be a lot better off if they gave us thin ...
- Dannon 'Lego Movie' Mobile Promo Employs SMS
Marketing Daily, Karlene Lukovitz - Monday, February 24, 2014
The sweeps campaign, for the brand's new Danimals Greek Yogurt Superstars lin ...
- McDonald's Launches Eastern New England Push
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
In addition to promoting McDonald's' coffee and breakfast menu, the new campai ...
- Rudi's Promo Sends Kids To Gluten-Free Camp
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2014
Rudi's Organic Bakery is kicking off a promotion that will send ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...
- Belk Launches Edwin McCain Wedding Contest
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2014
Its "Share Your Love Story" campaign invites shoppers to upload a pho ...
- Evian Generates V-Day Social Messages For Fans
Marketing Daily, Karlene Lukovitz - Tuesday, February 11, 2014
Evian's latest effort to promote its "Live Young" brand mantra is ...
- Carnival 'Bobslides' Into Olympic Sponsorship
Marketing Daily, Aaron Baar - Thursday, February 6, 2014
As the national exclusive cruise line advertiser for NBC's broadcast of t ...
- Doodle 4 Google Contest Could Identify Future Content Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 7, 2014
Attention all young artists: A Doodle 4 Google contest with the the ...
- Doritos Announces 'Crash The Super Bowl' Winner
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
The winning 30-second spot -- showing a young boy tricking a neighb ...
- Tostitos Wants To Be The Life Of The Party
MAD, Larissa Faw - Monday, January 13, 2014
Latest campaign includes integrations from Jimmy Kimmel, working with Omnicom's The Marketi ...
- BMW Boosts U.S. Bobsledding Team
Marketing Daily, Karl Greenberg - Friday, January 3, 2014
The automaker, which has been deeply involved in designing Team U.S.A. bobsled ...