- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafi ...
- Marriott Enlists Celebrities For Video Series
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2014
Marriott International is extending its #LoveTravels campaign. The effort includes a vid ...
- Gatorade Expands Comics Concept, Including Bottles
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
This time, in addition to their comic books, each superhero character wi ...
- Dunkin' In Multi-Element 'Shark Week' Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, July 29, 2014
According to Hill Holliday VP director of experience design Jamie Scheu, th ...
- 'Sports Illustrated' Bows FanNation Fantasy App
Marketing Daily, Aaron Baar - Wednesday, July 16, 2014
About fantasy games, Jim DeLorenzo, digital vice president and general manager ...
- Jim Beam Seeks Sayings For Single Barrel Whiskey
Marketing Daily, Karl Greenberg - Wednesday, July 16, 2014
The effort includes a Web video featuring the company's master distiller, Fr ...
- 'Affluenza' Film Gets Social Kick
Marketing Daily, Aaron Baar - Thursday, July 10, 2014
"In the same way a TV show creates a live event [f ...
- Triscuit, Martha Stewart Team On Recipe Contest
Marketing Daily, Karlene Lukovitz - Monday, June 30, 2014
The contest consists of four recipe challenges. Starting June 30 and eve ...
- Mercedes-Benz Packs The GLA With Social Campaign
Marketing Daily, Karl Greenberg - Thursday, June 26, 2014
As part of the campaign, each social maven will share photos ...
- New Orleans Tourism Partners With Disney/ABC
Marketing Daily, Tanya Gazdik - Wednesday, June 25, 2014
The New Orleans Tourism Marketing Corp. is partnering with Disney/ABC for ...
- Mike's Rebranding Promo Marks 1M Facebook Fans
Marketing Daily, Karlene Lukovitz - Friday, June 20, 2014
Within a day of ID'ing Paul Siano of Orland Park, Ill. ...
- Mercedes-Benz Evolution Tour Puts Bands, GLA On Stage
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
Now, with summer here, Mercedes-Benz USA is spotlighting the GLA with ...
- Cannes Lions Is Over, Maurice Levy Is Getting Back To Work And The Chinese Are Spying On Ad Agencies
Mediapsssst, Richard Whitman - Sunday, June 22, 2014
Well, Cannes Lions happened. adam&eveDDB cleaned up -- taking home 4 Gra ...
- Contest Promotes Chipotle's New Soccer Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, June 18, 2014
The contest's winner will receive a trip for four to Portland, Or ...
- United Celebrates Far-Flung Loyalty
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"The idea is really meant to focus on fans that have mov ...
- Blake Shelton, Pepsi's New Ambassador, On CMT Awards
Marketing Daily, Karlene Lukovitz - Wednesday, June 4, 2014
Leading up to Shelton's CMT Music Awards performance, Pepsi surprised 24 fa ...
- Fiat Back With Jones Soda; Photos Wanted
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The campaign lets people submit photos or "selfies" to #jonesinforaFiat500 for chanc ...
- LG Electronics Seeks Creative Talent
MAD, Larissa Faw - Monday, June 2, 2014
The electronics giant has launched a digital creative competition featuring some ...
- Boost Mobile Launches 'Spokesbattle'
Marketing Daily, Aaron Baar - Thursday, May 29, 2014
"Boost wants to be top of mind with consumers, and this wi ...
- White Castle Wants To Come Party With You
MAD, Larissa Faw - Wednesday, May 28, 2014
The fast-food chain's ad shop Zimmerman, part of Omnicom, has created ...
- Malibu Launches Summer Campaign, OneRepublic Tour
Marketing Daily, Karlene Lukovitz - Thursday, May 22, 2014
Digital marketing efforts are running on Vevo and Live Nation, among oth ...
- Anytime Fitness Social Contest Hits Evangelical Nerve
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2014
"I knew our clubs are filled with some beautiful, wonderful, great storie ...
- Coke Debuts First All-UGC TV Spot On 'American Idol'
Marketing Daily, Karlene Lukovitz - Tuesday, May 20, 2014
Teens were challenged to submit short videos of themselves showing what ...
- Aflac Duck Joins With HGTV Star
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
The Aflac duck is joining forces with HGTV celebrity licensed contractor Sco ...
- Sprite, LeBron James Launch 6 Mix Contest
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
People are encouraged to create videos showing how they're changing the ga ...
- Jeep Hits The Beach With Wrangler Altitude
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Two of the four TV spots feature point guard Kyrie Irving, w ...
- Mike's Hard Lemonade Offering 'Mikehacks'
Marketing Daily, Karlene Lukovitz - Wednesday, May 7, 2014
The campaign spans digital and social platforms, including 15-second preroll packages showcasi ...
- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Wendy's Fans Grab Chance To Be 'Screenwriters'
Marketing Daily, Karlene Lukovitz - Thursday, April 24, 2014
To promote its Italian-inspired Tuscan Chicken on Ciabatta sandwich, Wendy's came ...
- Doritos Tests Mystery Flavors In Stores Nationwide
Marketing Daily, Karlene Lukovitz - Tuesday, April 22, 2014
Doritos is asking consumers to try all three flavors and vote f ...