- Toyota Plays Up Diversified EV Offerings
Marketing Daily, Tanya Gazdik - Monday, September 18, 2023
The automaker offers a range of vehicles "featuring a diverse portfolio ...
- Le Truc Names Neumann Chief Creative Officer
MAD, Fern Siegel - Friday, September 15, 2023
In the past year, Le Truc, a Publicis agency, has worked ...
- Upton, McDonald Join adam&eveDDB As Creative Directors
People on the Move, Fern Siegel - Thursday, September 14, 2023
The duo previously worked at Colenso BBDO in Auckland, New Zealand. ...
- Badger Taps Grey Veteran Ewing For ECD Role
People on the Move, Steve McClellan - Wednesday, September 13, 2023
The Badger Agency has hired Caitlin Ewing as Executive Creative Director. S ...
- Testing, Testing: The Only Way To Make Sure Your Emails Work
Email Insider, Ray Schultz - Wednesday, September 13, 2023
Litmus offers to scan outgoing emails with a new testing tool, announc ...
- The Long And The Short Of It: Harvard Study Finds Concise Copy Works Better
Email Insider, Ray Schultz - Monday, September 11, 2023
A pair of Harvard researchers found that concise emails greatly out-pull wor ...
- Toyota Launches Grand Highlander Campaign From Multiple Agencies
Marketing Daily, Tanya Gazdik - Sunday, September 10, 2023
Toyota developed campaign with its Total Toyota (T2) model, which integrates multicultur ...
- Generative AI Still Needs Your Creativity
Media Insider, Kaila Colbin - Friday, September 8, 2023
If your offering is about giving others the ability to create, havi ...
- Patreon Puts In-App Relationship First Via Community Chat, Member Profiles
MediaDailyNews, Colin Kirkland - Thursday, September 7, 2023
In a move to forge deeper relationships between registered creators and t ...
- Whitfield Joins Reed Words As U.S. Creative Director
People on the Move, Fern Siegel - Thursday, September 7, 2023
Previously design director at Design Bridge, Whitfield jumped from visual to ver ...
- Mercedes-Benz Launches Global Brand Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 6, 2023
The campaign creatively reinterprets the brand's typical term "class" with a w ...
- Ford Celebrates American Auto Workers As UAW Strike Looms
Marketing Daily, Tanya Gazdik - Sunday, September 3, 2023
The creative debuts as Ford and the two other Detroit automakers contin ...
- Smash Your Brand On The Punk Rock: 99designs On Appeal Of 'Outsider' Marketing
CPG Insider, Danielle Oster - Friday, September 1, 2023
99designs' Patrick Llewlyn explains why Liquid Death's "loud punk aesthetic" helped ma ...
- Ogilvy New York Selects Ansari As Chief Creative Officer
MAD, Fern Siegel - Tuesday, August 29, 2023
At Ogilvy, she will work on various accounts, including IBM, Coca-Cola Compan ...
- Nissan Partners With Zillow For Heisman House Effort
Marketing Daily, Tanya Gazdik - Thursday, August 31, 2023
The automaker is often asked if the house is "real," which prompt ...
- Snap Lets Users Create Gen AI Fantastical Selfies With 'Dreams' Feature
MediaDailyNews, Colin Kirkland - Tuesday, August 29, 2023
The "Dreams" launch marks Snapchat's next leap into integrating AI technology a ...
- Jeep Offers Up 'California Love' For Wrangler
Marketing Daily, Tanya Gazdik - Monday, August 28, 2023
"Famous For Freedom" goes beyond a tagline, says Lucy McLellan, Jeep's glob ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- Email Marketing Mistakes To Be Avoided
Around the Net in Email, Ray Schultz - Wednesday, August 23, 2023
Opens, clicks and conversions are affected by email errors and mishaps. He ...
- Farmers Urges 'No Compromise' When It Comes To Insurance
Marketing Daily, Tanya Gazdik - Tuesday, August 22, 2023
The message of the campaign: Farmers customers can choose both quality insuran ...
- Lincoln Breaks New Navigator Effort Via Serena Williams' Instagram
Marketing Daily, Tanya Gazdik - Wednesday, August 23, 2023
Williams will post the full 48-second spot to her Instagram account, follow ...
- New AI Tool Helps Financial Advisors Create Emails, Snappy Kraken Says
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
Snappy Kraken is offering a drag-and-drop email builder with graphic, text featu ...
- Older Adults Make Up Just 4% Of People Featured In Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, August 22, 2023
Just 3% of digital media budgets are allocated to ads featuring peop ...
- VW Launches First Atlas Spots Aimed At Hispanic Market
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The campaign, from The Community and Johannes Leonardo, launched earlier this mon ...
- Amazon DSP Intros Its 1st Interactive Ads, Via PadSquad
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Amazon Ads' first interactive ads were custom-created by PadSquad for optimal performan ...
- AI Goes Shopping: Retailers Across The Globe Are Trying It, Salesforce Finds
Email Insider, Ray Schultz - Friday, August 18, 2023
AI use cases include email marketing and personalization. ...
- WPP Launches New Creative Technology-Focused Apprenticeship Program
Mediapsssst, Richard Whitman - Thursday, August 17, 2023
The Creative Tech Apprenticeship is a nine-month, paid program that focuses ...
- Partnering With Crossmedia, Joan Creative Launches Media Offering
MAD, Steve McClellan - Wednesday, August 16, 2023
It will be available across Joan's growing client roster, which includes eB ...
- Papa John's Puts Media, Creative Accounts In Review
MAD, Steve McClellan - Tuesday, August 15, 2023
The company spent close to $250 last year on measured media accordi ...
- Instagram Tests Lyrics Feature For Reels In New Regions
Digital News Daily, Colin Kirkland - Tuesday, August 15, 2023
Instagram is expanding its test of song lyrics in its short-form vid ...