- Act-On Software Launches Gen AI Product For Email Senders
Email Marketing Daily, Ray Schultz - Tuesday, June 6, 2023
Act-On Software has debuted a generative AI tool for creating marketing email ...
- Mob Scene Loads Ammo Creative's Social-Digital Team
MAD, Fern Siegel - Monday, June 5, 2023
The added staffers are seen as a tool to expand Mob Sce ...
- Snap Launches New Lenses, AR 'Learning Hub' For Creators, Businesses
Digital News Daily, Colin Kirkland - Thursday, June 1, 2023
For creators and businesses that want to enhance their creative output, Sn ...
- McDonald's Highlights Black Girls Surf
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 30, 2023
A national TV spot from McDonald's as part of its promotion wi ...
- Cars.com Launches Brand Campaign Featuring New Logo
Marketing Daily, Tanya Gazdik - Thursday, June 1, 2023
The effort is "rooted in the recognition that car buying is exciti ...
- Snapchat Tests New AI Feature, Generates 'Dreams'
Digital News Daily, Colin Kirkland - Tuesday, May 30, 2023
Snapchat is testing a new way for users to play around wi ...
- Listrak Offers Generative AI Text Creation Tool
Email Marketing Daily, Ray Schultz - Wednesday, May 31, 2023
Brands can select a tone of voice and include an image wi ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Following key creative strategies can drive higher performance for luxury brand campaig ...
- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 30, 2023
Kraft Heinz has a new approach to creating and measuring creative. Conte ...
- WPP, Nvidia Announce Historic Partnership Based On Generative AI Content Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 30, 2023
Nvidia and WPP are partnering to develop a content engine for asse ...
- Cut The Hype: Here's What AI Can Really Do For Email
Around the Net in Email, Ray Schultz - Friday, May 26, 2023
ChatGPT is a tool for copywriters. But it won’t take their jo ...
- Audio Listening Habits And How Marketers Can Capitalize On Summer
Performance Marketing Insider, Laurie Sullivan - Thursday, May 25, 2023
Research and analytics platform Veritonic found that 78% of people in ...
- Grossman Named First Chief Creative Officer For VCCP US
MAD, Fern Siegel - Tuesday, May 23, 2023
The hire follows VCCP NY merging with its San Francisco-based creative agen ...
- Adobe Adds Generative AI To Photoshop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Generative AI will become one of the most important features for creati ...
- Havas New York Awarded Mike's Amazing Assignment
Accounts on the Move, Steve McClellan - Monday, May 22, 2023
Mike’s Amazing, a Chefler Foods condiment brand, has appointed Havas N ...
- One Show Honors Apple For Its Work Showcasing Accessibility
Mediapsssst, Richard Whitman - Monday, May 22, 2023
The brand collected Best of Show, Brand of the Year and oth ...
- Asian Americans, Native Hawaiians And Pacific Islanders Are Wary Of Online Marketing
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
People in these communities want "representation that breaks from centuries of fetishizati ...
- OpenAI CEO Sam Altman Shares ChatGPT 'A-ha' Moments
Performance Marketing Insider, Laurie Sullivan - Monday, May 22, 2023
Open AI CEO Sam Altman said it is very tempting to "anthropomorphiz ...
- IPG Shops MullenLowe, Carmichael Lynch Media Win Hi-Chew Account
MAD, Steve McClellan - Thursday, May 18, 2023
MullenLowe will serve as the brand's social creative agency and Carmichael Lyn ...
- Barbarian Taps Vince Lim As Chief Creative Officer
MAD, Steve McClellan - Tuesday, May 16, 2023
Lim helped created the widely regarded "Fearless Girl" campaign and was t ...
- Persado Debuts Generative AI For Online Carts
Email Marketing Daily, Ray Schultz - Tuesday, May 16, 2023
The generative AI tool from Persado dynamically provides words and phrases, t ...
- Meta Bows AI Sandbox, New Advantage+ Features For Advertisers
Digital News Daily, Colin Kirkland - Friday, May 12, 2023
New generative AI tools in Meta's Advantage ad platform let advertisers crea ...
- Stensul Debuts Generative AI Email Writing Tools
Email Marketing Daily, Ray Schultz - Friday, May 12, 2023
The company hopes to help email senders with subject lines, preheaders a ...
- AI Taste Test: Marketers Can't Pick The Best Campaign Performers
Email Insider, Ray Schultz - Thursday, May 11, 2023
Only a third of marketers can correctly choose the AI-generated variations ...
- Ford Debuts Ranger Pickup Via Video Focusing On Authenticity
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2023
The target is Gen X and millennials who have the disposable inco ...
- Factoreal Adds GenAI Tools To Its Sports Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
The new capabilities include smart headings and a text generator. ...
- Study Finds Male Actors, Voices Dominate Video Ads Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
The study by Extreme Reach leveraged AI and machine-learning models to analy ...
- AI Rise: Most Firms Are Using It For Marketing Despite Inaccuracies
Email Insider, Ray Schultz - Friday, May 5, 2023
But firms should train their AI tools on their proprietary content, t ...
- Vital Fams Picks Gut For Creative AOR Duties
Accounts on the Move, Steve McClellan - Wednesday, May 3, 2023
Pasture-raised egg brand Vital Farms has tapped creative independent ad agency G ...
- Sam's Club Selects Arnold WW, Horizon Next As New Creative, Media Agencies
MAD, Steve McClellan - Wednesday, May 3, 2023
The company, which spent about $90 million on media last year accordi ...