- Report: Cannes Film Lions Winners Are Funnier This Year
Mediapsssst, Richard Whitman - Tuesday, June 27, 2023
System 1 evaluated the Cannes Film Lions Grand Prix, Gold, Silver a ...
- Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran
MediaDailyNews, Joe Mandese - Monday, June 26, 2023
In terms of sentiment, the conversations were mostly positive (57%), followed ...
- Infiniti Unveils New Logo, Retail Design
Marketing Daily, Tanya Gazdik - Thursday, June 22, 2023
The brand is also launching a multisensory experience, including scent and soun ...
- Hyundai Launches Campaign, Immersive Exhibit At Cannes Festival
Marketing Daily, Tanya Gazdik - Wednesday, June 21, 2023
The campaign "emphasizes the transformative power mobility innovations can make in progressi ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- Meta Announces Future Plans For Reels Ads, AI At Cannes Lions
Digital News Daily, Colin Kirkland - Tuesday, June 20, 2023
Reels and AI were the focus of Meta's presentations at Cannes th ...
- Gen AI Writing Capability Offered To Nonprofits
Email Marketing Daily, Ray Schultz - Tuesday, June 20, 2023
The new product from Giveffect can be used for writing emails, gra ...
- AI's Big Ideas: Eating Spaghetti With Your Elbows, Drinking On The Sun
MediaDailyNews, Joe Mandese - Tuesday, June 20, 2023
CANNES -- "At the end of the day, are we all ju ...
- Gen Z Demands Marketing That Reflects Diversity And Inclusion: Study
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most Gen Zers believe media does a good job of reflecting the ...
- Special Names Day Chief Creative Officer
People on the Move, Fern Siegel - Friday, June 16, 2023
Day joins the London agency this fall. He is presently executive creati ...
- Tools For Better Email Marketing
Around the Net in Email, Ray Schultz - Friday, June 16, 2023
Email marketing is an effective way to connect with your audience. B ...
- The Risks Of AI: Legal/Ethical Issues And Lack Of SEO
Email Marketing Daily, Ray Schultz - Friday, June 16, 2023
Freelancers are much more likely than others to fear incorrect information, ...
- Dentsu, Cinch Partner On Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Offering includes access to Clinch's omnichannel campaign activation platform. ...
- Giant Spoon Names Fagon Creative Director
MAD, Fern Siegel - Tuesday, June 13, 2023
Ian Grody, Chief Creative Officer of Giant Spoon, said Olivia-Jene Fagon "kno ...
- Toyota Highlights GR Corolla Prowess In Online Video
Marketing Daily, Tanya Gazdik - Tuesday, June 13, 2023
"The Shoot" features Toyota Gazoo Racing team drivers behind the wheel ...
- Google Releases Early Results On AI-Powered Campaigns: Demand Gen And Video View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Demand Gen and Video View will be powered by AI and wi ...
- TikTok Tests Visual Search To Boost Ecommerce Efforts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
TikTok is testing a visual search tool in its Shop tab th ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
Digital News Daily, Colin Kirkland - Monday, June 12, 2023
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- EDO Offers Creative Rotation Optimization For TV Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, June 13, 2023
The data-driven solution is said to allow for optimizing creative rotations witho ...
- I Spy AI: Half Of Consumers Can Spot An AI-Written Email
Email Insider, Ray Schultz - Friday, June 9, 2023
Men are more likely than women to distinguish an AI-generated email fr ...
- Analysts Present AI Impact Study To 4A's Board
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
Not surprisingly, the board's questions were mostly about the impact AI wi ...
- Ogilvy Names Matos Global ECD For SC Johnson Brands
People on the Move, Fern Siegel - Thursday, June 8, 2023
Matos' hire follows SC Johnson's consolidation of its global creative and commer ...
- How To Created Limited-Term Holiday Email Opt-Outs
Around the Net in Email, Ray Schultz - Thursday, June 8, 2023
Brands are filling up inboxes with offers for people to unsubscribe fr ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Publishers that use Innovid's software development kit will have seamless access ...
- Black Spot Adds Design Practice, Taps NBCU's Reyes To Run It
MAD, Steve McClellan - Wednesday, June 7, 2023
Black Spot works with major media clients like ABC, HBO and NB ...
- DAVID Buenos Aires Ups Vara, Flotta To Chief Creative Officers
People on the Move, Fern Siegel - Wednesday, June 7, 2023
The duo are also responsible for Argentinian creativity featured in the Sup ...
- CNET Issues Guidelines, Saying It Will Not Write Entire Articles With AI
Publishers Daily, Ray Schultz - Wednesday, June 7, 2023
Nor will it create artwork or conduct product testing or reviews, compa ...
- Salesforce To Launch Generative AI Tools For Marketing And Commerce
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
Marketers can generate personalized emails and create audience segments, the company s ...
- Horizon Hosts Second Annual 'Infronts,' Pairs Creators With Brands
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
The event also kicks off Mavin, a new "social-first" video production a ...
- BarkBox Boosts Conversions With Email Tests
Around the Net in Email, Ray Schultz - Tuesday, June 6, 2023
Subscription retailer BarkBox has tested two email marketing campaigns for its Durab ...