Tag results for "creative"
- USIM, BAM Connection Selected For Zegerid OTC AssignmentsThe brand was sold by Bayer last year to a startup O ...
- Toyota, Warner Bros. Partner To Promote Pickup TruckThe campaign extends across digital video, cinema, programmatic and paid search includi ...
- People With Disabilities Find Representation On Social MediaCreatives with disabilities are providing brands with an authentic way to conne ...
- Moving From Spray-And-Pray To A Conversational Email ApproachConversational email marketing is on the rise. Here is an overview ...
- Hispanic Consumers Feel Brands Fail To Understand Them, Study FindsAt least half of Hispanic customers feel understanding is very important, Intelligen ...
- An Email Sequence For The Back-To-School SeasonThe back-to-school season is here. And it follows that brands must ge ...
- OnStar Helps General Motors Emphasize TechnologyThe campaign is targeted toward technologically minded Gen Z and millennial driver ...
- Sentiment Toward AI In Marketing Differs By Political PartyPeople who are most familiar with AI tend to have the mo ...
- Toyota Focuses On Hispanic Audience With Soccer EffortDuring the 2023 Concacaf Gold Cup tournament, Toyota engaged with and shar ...
- Email By Design: Tools And Techniques Used In Message CreationFewer than half of designers are now using AI, but many expe ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business PitchesIn terms of incumbent agency reviews, the media department is less involve ...
- Suman Named Chief Creative Officer For Wunderman Thompson GermanyPrior to the appointment, Suman was ECD at MRM Romania for t ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid TacticsYouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Engaging B2B Buyers Through Multiple ChannelsB2B marketers need to engage customers through cross-channel campaigns based on wh ...
- Research To Mark World Emoji Day Reveals Changes In EffectivenessThere is a science to using and driving marketing results with the ...
- Brevo Offers AI Tool For Crafting Email Subject LinesUsers can enter a brief description of their email and received personaliz ...
- Peet's Coffee Selects Mischief @ No Fixed Address For AOR DutiesSibling agency No Fixed Address Media will handle media chores for t ...
- Volvo Brings The Northern Lights To ConsumersThe automaker is offering a different view of the Northern Lights wi ...
- Three Pulitzer-Winning Cartoonists Laid Off In One Day: ReportMcClatchy papers signal move to eliminating editorial cartoonists. ...
- Mini USA Uses AI To Create Shareable 'Inner Voice' VideosBetter than any car salesman or dealership, the most persuasive voice ...
- Equal Emails: How To Make Your Messages Accessible To AllMany consumers have visual impairments, including color blindless, Litmus reports. ...
- Firm Offers AI-Based Image Recognition and 3D CapabilityGlobaledit adds two new features to its creative production platform. ...
- AI Summer School: How New Tech Can Be Leveraged For EmailMovable Ink offers a framework and rules for email teams contemplating ...
- Kia Uses Humor To Show Off SUV's PerformanceThe spot's creative is a metaphor, reminding viewers that no matter wh ...
- General Motors Launches CarBravo CreativeMost people approach used-car shopping with the same enthusiasm as getting ...
- Space150 Hires Maki As ECDPaula Maki says the agency is "audacious in ambition yet methodical ...
- AI Faceoff: Robotic Slogans Work Better Than Some Written By CopywritersOne thing is clear: AI is just as capable of writing word ...
- Laughlin Constable Wins AOR Duties For True Value Co.LC will be tasked with developing and activating a new integrated bran ...
- Tombras Named AOR For Nebraska's Bellevue UniversityIn addition to creative and media duties, Tombras will collaborate with Bellev ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study FindsEmodo has released findings from a study that highlights the need ...
