- Google Emphasizes AI Performance As Advertisers Pick Up Holiday Strategies
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Today's announcement focuses on new Performance Max features such as shareable ...
- Lexus Partners With Universal Pictures For 'Wicked' Campaign
Marketing Daily, Tanya Gazdik - Tuesday, October 22, 2024
Ariana Grande as Glinda the Good Witch is featured in the spo ...
- Arizona Reframes Image In 2025 Campaign
Out to Launch, Fern Siegel - Monday, October 21, 2024
The goal is to highlight the state's landscapes, culture and business commun ...
- Damman Joins Petermayer As Chief Creative Officer
MAD, Fern Siegel - Friday, October 18, 2024
Previously, David Damman was CCO-president at Nashville's Buntin. ...
- TruGreen Selects VML For Creative, Social Duties
MAD, Steve McClellan - Thursday, October 17, 2024
WPP's VML is charged with reimagining the lawn care business to gr ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
MediaDailyNews, Laurie Sullivan - Monday, October 14, 2024
Adobe has released AI tools that advertisers and creators can use ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B Emails
Email Insider, Ray Schultz - Friday, October 11, 2024
B2B revenue platform 6sense has unveiled several enhancements that it says c ...
- Toyota Targets Hispanic Consumers With Truck Effort
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2024
"This campaign is a heartfelt tribute to the resilience and determination th ...
- WPP, One Club Expand Black Creatives Program
Mediapsssst, Richard Whitman - Thursday, October 10, 2024
This year's One School UK program is being run by ad indust ...
- Stellantis Launches Social Effort Comparing Fiat To Tesla
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2024
It's not meant to be a traditional comparison spot that asserts o ...
- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Havas Wins NA Media, Creative AOR For Wyndham Hotels & Resorts
MAD, Steve McClellan - Thursday, October 3, 2024
The remit includes media, creative, social and digital for all client bran ...
- Bimbo Bakeries USA Selects Omnicom, Landor As Its New Agencies
MAD, Steve McClellan - Thursday, October 3, 2024
Omnicom will take the lead on media creative strategy, social, influencers, P ...
- One Show Kicks Off Campaign, Calls For Entries
Out to Launch, Fern Siegel - Wednesday, October 2, 2024
The show celebrates global creativity. The campaign lives on social platforms. ...
- Apathetic AI: It Doesn't Know Customers As People
Email Insider, Ray Schultz - Wednesday, October 2, 2024
Email personalization suffers with AI because there is no human connection, Bui ...
- A $5 Million Budget Is Enough
Planning & Buying Insider, Jared Belsky - Monday, September 30, 2024
CMOs often lament they need twice that, at least, to stand apa ...
- Belle Tire Awards Cramer-Krasselt Media, Creative, Analytics Remit
MAD, Steve McClellan - Thursday, September 26, 2024
The Southfield, MI-based retail chain has 182 locations across the Midwest a ...
- BarkleyOKRP Named Marketing AOR For National Pork Board
MAD, Steve McClellan - Thursday, September 26, 2024
The assignment includes a fully integrated marketing approach for pork, including strateg ...
- Stellantis Reviewing U.S. Creative Assignments For Major Brands
MAD, Steve McClellan - Wednesday, September 25, 2024
The auto giant confirmed it is reviewing assignments for Dodge, Ram, Chrysle ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...
- ACC Acquires Majority Stake In DKC
MAD, Steve McClellan - Friday, September 20, 2024
DKC, founded in 1991 by PR exec Dan Klores, has expanded i ...
- Jeep Resurrects 'There's Only One'
Marketing Daily, Tanya Gazdik - Sunday, September 22, 2024
Created in partnership with Chicago-based Highdive, the campaign revives a tagline fir ...
- Amazon Releases AI Video Generator For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The video generator turns one product image into a video clip ...
- Johnson Fitness & Wellness Taps Planet Propaganda For New Brand Campaign
Accounts on the Move, Steve McClellan - Tuesday, September 17, 2024
Madison, WI-based ad agency Planet Propaganda has been awarded an assignment fr ...
- Brands Must Balance Creativity, Technology To Drive Success
MAD, Nada Bradbury - Wednesday, September 18, 2024
By striking a balance and using technology as tools rather than substitute ...
- VW's Cupra Terramar Unveiled In Global Effort
Marketing Daily, Tanya Gazdik - Sunday, September 15, 2024
The cinematic spot from &Rosas will roll out in 50 countries, wi ...
- The Brandtech Group Draws The Blueprint For Ethical AI
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Agency in-house and legal teams are settling into the generative AI er ...
- Topol Upped To Chief Creative Officer, Oberland
People on the Move, Fern Siegel - Wednesday, September 11, 2024
Agency founder Bill Oberlander called Topol "a powerful writer and dynamic lead ...
- David Selects Lobaton As Chief Creative Officer, North America
MAD, Fern Siegel - Tuesday, September 10, 2024
In the new post for the WPP agency, Lobaton will oversee offic ...