One Show Kicks Off Campaign, Calls For Entries

The advertising landscape is always evolving —  and so is creativity.

To celebrate global creative advances, The One Show is calling for 2025 entrees, with a Nov. 1 deadline.

The nonprofit The One Club for Creativity has teamed with creative-media agency Cutwater to launch an integrated campaign to promote the One Show.

The campaign lives on social platforms -- such as Meta, X, and LinkedIn -- along with digital channels and worldwide email-marketing initiatives.

Last year’s show revealed over 100 new categories and garnered more than 20,000 pieces entered across 65 countries.

"In addition to recognizing creative excellence, The One Show proudly stands on integrity. From its revered rigorous and equitable judging process, to ensuring that winning work can be accessed by all and pouring all proceeds back into the industry via The One Club's many programs, our show is about more than a trophy," said Adam Izen, One Show director. "The One Show is about, and for, our creative community."

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