• by Fern Siegel , September 10, 2024

Creative agency David has hired Daniel Lobatón as its first chief creative officer of North America, overseeing David Miami and David New York.

Lobatón reports to global chief creative officer Pancho Cassis and co-founder-chairman Fernando Musa and will work in the New York office, the historic Domino Sugar Factory in Williamsburg, Brooklyn. (Cassis, Lobatón, Musa are pictured above.)

David is part of WPP and Ogilvy's global creative network.

Previously, Lobatón served as Rethink New York’s chief creative officer, where he oversaw the agency’s move from Canada to the U.S., working with various clients, such as Kraft Heinz, Uber Eats and Epidemic Sound.

Before that, he served as CCO-co-president of Saatchi & Saatchi New York. In addition, he has also worked in VML in Kansas City, LatinWorks in Austin, Texas, and Y&R in Lima, Perú, his hometown.

Lobatón has won Cannes Lions, D&AD, One Show, Clio Awards and an Emmy nomination for "It's a Tide" ad.

“Daniel is one of the most relevant creative leaders in the U.S. and his addition to David marks an exciting new chapter for us. His creative vision and business accomplishments with big American clients are exactly what we need to drive our growth even further in the market,” said Cassis.

Though the agency's New York office is only two years old, it's won top honors for its brand work, including Clif Bar, Clash of Clans (Supercell), AB InBev and Burger King global. David Miami has also won accolades for Google Android, Netflix, Pennington, AB InBev and Coca-Cola.

Local chief creative officers André Toledo and Edgard Gianesi will continue to lead David New York and David Miami, respectively.

"In a way, most of the work we celebrate today was built from the David blueprint,” Lobatón said.

The agency now has six offices worldwide: New York, Miami, Madrid, São Paulo, Buenos Aires and Bogota.