- HI-CHEW Turns Candy Into A Fruity Adventure
MAD, Fern Siegel - Monday, August 14, 2023
The company says nearly 1 billion pieces of the candy are consum ...
- Barker-Evans Appointed EVP, Chief Creative Officer For AbelsonTaylor Group
MAD, Fern Siegel - Friday, August 11, 2023
The company president said Barker-Evans has 'the right combination of knowledge, experien ...
- Instreamatic Intros Contextual CTV Ads Platform For Audio
Digital News Daily, Karlene Lukovitz - Friday, August 11, 2023
Audio from a single ad can be used to create unlimited, contextual ...
- Candidate Sends Email Quitting Campaign, Then Takes It Back
Email Marketing Daily, Ray Schultz - Friday, August 11, 2023
Democratic House candidate Aditya Pai says the initial email sent was n ...
- Cannes Lions Parent Ascential Acquires Creative Advisory Service
MediaDailyNews, Joe Mandese - Friday, August 11, 2023
Terms were not disclosed, but Contagious Communications has a staff of ...
- Burrell Selected As Quantasy ECD
People on the Move, Fern Siegel - Thursday, August 10, 2023
Previously, he was interim Chief Creative Officer at Burrell Communications. ...
- Brand Traits Have Greater Effect On Sales Than Ad Reach
Research Intelligencer, Robert Williams - Friday, August 11, 2023
Brand traits -- such as consumer loyalty, market share and brand penetrati ...
- Gravity Global Names Pearce U.S. Head Of Creative
MAD, Steve McClellan - Wednesday, August 9, 2023
Word of the appointment follows the agency's acquisition last month of 9thWonde ...
- How AI Can Help Brands Create Stronger CTAs
Around the Net in Email, Ray Schultz - Tuesday, August 8, 2023
Marketers can craft better calls to action, using AI tools like ChatG ...
- Jumbled Jargon: The Words And Concepts That Confuse People The Most
Email Insider, Ray Schultz - Friday, August 4, 2023
Readers are unable to understand overly technical marketing writing, Yell reports. ...
- Visit Dublin (Ohio) Targets Young Midwest Families
Marketing Daily, Tanya Gazdik - Thursday, August 3, 2023
With "a city that boasts a field of concrete corn statues, it ...
- AI Aggravation: Job Loss, Privacy Are Among Marketers' Concerns
Email Insider, Ray Schultz - Thursday, August 3, 2023
Still, most marketers and communicators think AI will improve productivity, The Conferen ...
- Subaru Supports Outdoor Access For All
Marketing Daily, Tanya Gazdik - Tuesday, August 1, 2023
"We wanted to show that enjoying the outdoors and the beauty ...
- Milla Sofia Creator Believes Age Of AI-Virtual Influencers Upon Us
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Milla Sofa, born in June at age 19, is already a 24-year-o ...
- St Luke's Named Lead Creative For Abbott Lyon
Accounts on the Move, Fern Siegel - Monday, July 31, 2023
St Luke's remit is to develop a new brand creative platform a ...
- How To Plan For Your Q4 Email Campaign
Around the Net in Email, Ray Schultz - Tuesday, August 1, 2023
The autumn is coming and email teams are tasked with planning the ...
- Wunderman Thompson Appoints Grindle As Creative Director
People on the Move, Fern Siegel - Monday, July 31, 2023
Previously, Grindle worked at Ogilvy UK as global creative director across t ...
- Driving Response To Email Subject Lines
Around the Net in Email, Ray Schultz - Monday, July 31, 2023
Over 60% of consumers open emails based on the subject line. B ...
- Ulta Beauty Pulls Higher Conversion Rate With Less Manual Effort In Campaign
Email Marketing Daily, Ray Schultz - Friday, July 28, 2023
Beauty brand Ulta has improved its email performance, working with Movable ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Breaking the Produce Mold at Super Bowl Sunday
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Avocados From Mexico is building a brand in a brandless category ...
- Follow the Data, Follow the Demo: The Power of Serving the Underserved
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Despite two decades of online behavioral evidence, brands continue to leave mon ...
- USIM, BAM Connection Selected For Zegerid OTC Assignments
MAD, Steve McClellan - Tuesday, July 25, 2023
The brand was sold by Bayer last year to a startup O ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- People With Disabilities Find Representation On Social Media
Research Intelligencer, Robert Williams - Wednesday, July 26, 2023
Creatives with disabilities are providing brands with an authentic way to conne ...
- Moving From Spray-And-Pray To A Conversational Email Approach
Around the Net in Email, Ray Schultz - Tuesday, July 25, 2023
Conversational email marketing is on the rise. Here is an overview ...
- Hispanic Consumers Feel Brands Fail To Understand Them, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 25, 2023
At least half of Hispanic customers feel understanding is very important, Intelligen ...
- An Email Sequence For The Back-To-School Season
Around the Net in Email, Ray Schultz - Monday, July 24, 2023
The back-to-school season is here. And it follows that brands must ge ...
- OnStar Helps General Motors Emphasize Technology
Marketing Daily, Tanya Gazdik - Monday, July 24, 2023
The campaign is targeted toward technologically minded Gen Z and millennial driver ...
- Sentiment Toward AI In Marketing Differs By Political Party
Research Intelligencer, Robert Williams - Monday, July 24, 2023
People who are most familiar with AI tend to have the mo ...