- TV Networks Need To Pursue Creativity, Not Endless Reboots
Television News Daily, Eric Fischer - Tuesday, January 30, 2018
But while external marketing is more of a PR effort, there's ...
- Email Lessons From Dunkin' Donuts, Kenneth Cole And Dollar Shave Club
Around the Net in Email, Ray Schultz - Wednesday, January 24, 2018
A ClickZ writer reviewed his own inbox to find out how sever ...
- Obit: Author, Ad Creative Peter Mayle Dies At 78
MAD, Ray Schultz - Wednesday, January 24, 2018
Peter Mayle, author of "A Year in Provence," also wrote a bo ...
- Shell Oil Puts Its Creative, Media Assignments In Review
Mediapsssst, Richard Whitman - Tuesday, January 23, 2018
It's been a frenetic week on the new business front with lo ...
- Eight Types of Sticky Editorial Content
Around the Net in Email, Ray Schultz - Tuesday, January 23, 2018
One way to get emails opened is to offer coupons and discount ...
- Common Email Mistakes -- And What To Do About Them
Around the Net in Email, Ray Schultz - Tuesday, January 23, 2018
Why do some email efforts work while others end up in t ...
- AudiUK Shows Off RS 4 Avant In Cool-Down Mode
Marketing Daily, Tanya Gazdik - Tuesday, January 23, 2018
Featuring just the ambient noise of the engine, "Cooling Down" is t ...
- Virgin Holidays Automates Its Subject Lines
Around the Net in Email, Ray Schultz - Monday, January 22, 2018
Virgin Holidays is AI technology from Phrasee to automate its email subject line ...
- How To Get Your Email Opened: An Analysis Of Greetings
Around the Net in Email, Ray Schultz - Monday, January 22, 2018
The simple greeting, “hey,” generates the best response rate, according to ...
- Bose Selects WPP Team After Consolidation Review
MAD, Steve McClellan - Friday, January 19, 2018
The selection comes after a review that began last year with t ...
- Subaru Breaks Creative Featuring New Ascent, Plans 'Puppy Bowl' Return
Marketing Daily, Tanya Gazdik - Monday, January 22, 2018
The brand will continue its sponsorship of the Super Bowl alternative, t ...
- Laugh Riot: 4As, Upright Citizens Brigade Partner On Workshop Project
Mediapsssst, Richard Whitman - Thursday, January 18, 2018
It's the second recent deal between a marketing organization and a come ...
- Six Rules For Creating Compelling Email Content
Around the Net in Email, Ray Schultz - Wednesday, January 17, 2018
Email marketing content has to engage readers—and keep them engaged. Here a ...
- Pereira & O'Dell Appoints New Creative Head
MAD, Larissa Faw - Friday, January 12, 2018
Founding employee and co-executive creative director Rob Lambrechts has been elevated ...
- W+K Unfurls Unique Canadian Creative, Media Campaign For Nike
Out to Launch, Larissa Faw - Friday, January 12, 2018
The creative is designed to challenge the notion that all Canadians a ...
- 'Atlantic' Consultancy Rebrands As Atlantic 57
Publishers Daily, Sara Guaglione - Friday, January 12, 2018
The name change reflects the agency's growth - in staff and reac ...
- Seven Email Marketing Practices To Lose This Year
Around the Net in Email, Ray Schultz - Friday, January 12, 2018
Were you held back by poor email marketing practices last year? He ...
- Andrew Christian Slammed For 'Nude Photo' Email Blast
Around the Net in Email, Ray Schultz - Friday, January 12, 2018
Swimwear and underwear retailer Andrew Christian is under fire in social med ...
- FCB Adds Senior Creative Services Exec
MAD, Larissa Faw - Thursday, January 11, 2018
Industry veteran Madhu Malhan is joining FCB Global as senior vice preside ...
- Email And The Six Principles Of Persuasion
Around the Net in Email, Ray Schultz - Thursday, January 11, 2018
Robert Cialdini outlined the “Six Principles of Persuasion” in his 1984 boo ...
- General Mills Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, January 11, 2018
US food giant General Mills is kicking off a review of i ...
- Three Ways To Boost Your Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, January 10, 2018
Email marketing may be the most profitable channel. But an average ...
- How To Split-Test Your Email Campaigns
Around the Net in Email, Ray Schultz - Wednesday, January 10, 2018
Email marketing may be the best medium for promoting your business. B ...
- What You Can Learn From The Best B2B Emails Of 2017
Around the Net in Email, Ray Schultz - Wednesday, January 10, 2018
MarketingProfs has gathered some of the best B2B emails of 2017. He ...
- Post-Purchase Emails Top Return Path Benchmark Study
Email Marketing Daily, Ray Schultz - Tuesday, January 9, 2018
What's the worst-performing type of email message? Promotions, according to a stu ...
- Study: Creative Pitches Balance Gut And Experience
Mediapsssst, Richard Whitman - Wednesday, January 3, 2018
A study conducted by Y&R, in conjunction with scholars at Kings Colle ...
- Hovis Hands Pablo Its Creative Brief
Around the Net In MAD London, Sean Hargrave - Wednesday, January 3, 2018
Hovis has picked Pablo to be in creative agency in a shoot-o ...
- Halfords Unveils Channel 4 Weather Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, January 3, 2018
Halfords has unveiled a year-long sponsorship of weather bulletins on Channel ...
- Creative Agency of the Year: MullenLowe Mediahub
Agency of the Year, Steve McClellan - Wednesday, January 24, 2018
For doubling down on creative media with its new R&D Lab a ...
- How To Get Your Email Delivered: A Guide
Email Marketing Daily, Ray Schultz - Friday, December 29, 2017
ZeroBounce is offering a free guide on how to get email delivere ...