- Show Me The Problem: Now It's Apple's Turn To Make Us Care About Mobile Wallets
Mobile Insider, Steve Smith - Tuesday, September 2, 2014
The pre-launch Apple rumor mill worked overtime this Labor Day weekend pumpi ...
- Can Social Drive Footfall?
London Blog, Sean Hargrave - Monday, July 21, 2014
It's the question that has vexed social media advertisers for the pa ...
- Performance Marketing Offers Adland Its First Chance To Span Online And In-Store Retail. Time To Get Excited. Very Excited
London Blog, Sean Hargrave - Friday, April 11, 2014
Advertisers and marketers may not immediately look at AffiliateWindow launching StoreWindow ...
- Saatchi Appointed To Establish FSA As Consumer Champion
Around the Net In MAD London, Sean Hargrave - Wednesday, March 26, 2014
M&C Saatchi and Saatchi Masius have been selected to help the n ...
- MasterCard Gives Cardholders Huge 'Surprises'
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2014
In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCa ...
- The M-Payment 'Duh Factor:' Try Figuring Out the Value First. No, Really This Time
MoBlog, Steve Smith - Wednesday, February 26, 2014
At Mobile World Congress, MasterCard revealed a pilot project that makes ce ...
- Nielsen Debuts Local Buyer Reach To Aid Advertisers
MediaDailyNews, Wayne Friedman - Monday, February 10, 2014
Looking to give local advertisers what national TV advertisers have -- t ...
- Appeals Court Slams 'Data-Pass' Marketing
Online Media Daily, Wendy Davis - Tuesday, December 17, 2013
A federal appellate court has ruled that consumers can proceed with ...
- Couple Fined $3,500 By KlearGear For Bad Review Fights Back
Online Media Daily, Wendy Davis - Sunday, December 1, 2013
When Utah couple John and Jen Palmer didn't receive an item th ...
- Fox Signs AmEx To Pitch TV Content On Twitter
MediaDailyNews, Wayne Friedman - Thursday, November 14, 2013
Fox has signed American Express under the Twitter Amplify initiative, providing ne ...
- CLM Could Replace Email, Search, Coupons, Newspaper, TV Advertising, Study Suggests
SearchBlog, Laurie Sullivan - Monday, October 14, 2013
Some 48% of marketers participating in a study about card-linked marketing belie ...
- WhitePages Helps Businesses Protect Consumers With Big Data
Online Media Daily, Tyler Loechner - Thursday, October 10, 2013
Oakley, Vizio and Ann Inc. are now using Big Data and real-ti ...
- Visa Takes 'Football Fantasy' Campaign Mobile
Online Media Daily, Mark Walsh - Wednesday, October 9, 2013
As part of its #MyFootballFantasy campaign kicked off last month with t ...
- Going 'Cardless': City National Pilots Mobilized ATMs
Mobile Marketing Daily, Steve Smith - Tuesday, October 8, 2013
City National Bank will pilot a program early next year that replac ...
- GSA Squeezes SmartPay Charge Card
Research Brief, Jack Loechner - Wednesday, September 4, 2013
The Federal Times reports that federal travel card spending is down 1 ...
- Citgo 'Fueling Good' On Social
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
The social media component includes Citgo's Facebook page, Twitter, YouTube, Instagram a ...
- We Need Our Grandmama
Engage:Men, Ky Henderson - Thursday, June 6, 2013
Way, way back in the early 1990s, there was a brief peri ...
- 7.5 Million Of Us Are Using Mobile Wallets, But Mainly To Buy Starbucks Coffee
Mobile Insider, Steve Smith - Thursday, June 6, 2013
The press fetish with mobile wallets is far ahead of actual consum ...
- Barbs Fly In D.C. Over Cordray's CFPB
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 24, 2013
The world of political spin is unlike marketing as we know ...
- MasterCard Lets Cardholders Watch Beyonce
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 22, 2013
MasterCard has launched a digital marketing campaign offering cardholders the chance ...
- PayPal Integrates Discover Into Mobile In-Store Payments
Online Media Daily, Mark Walsh - Friday, April 19, 2013
PayPal's alliance with Discover for in-store mobile payments begins rolling out th ...
- POS 3.0: Mobile Proximity Payments Will Increase 11x In Six Years
MoBlog, Steve Smith - Wednesday, April 10, 2013
The infrastructure for contactless payments, and thus for mobile payments, will ...
- Gen Y Spurns Credit Cards
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 22, 2013
A growing number of young adults say they are reluctant to app ...
- Charles Barkley, Alec Baldwin For Capital One
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Just in time for March Madness, Charles Barkley, who will be pa ...
- Foursquare To Take Credit, Debit Cards
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, February 26, 2013
In conjunction with its check-in deals program, Foursquare will now accept Vis ...
- MasterCard 'MasterPass' To Broaden Digital Shopping
Online Media Daily, Mark Walsh - Monday, February 25, 2013
MasterCard on Monday announced the latest expansion of its mobile payment syst ...
- Cash Accepted: Square Offers Businesses iPad Checkouts
Mobile Marketing Daily, Steve Smith - Friday, February 22, 2013
Square is expanding its mobile payments products to include iPad-based point-of-sale checko ...
- Report: ISIS Readying Its Wallet 2.0, For iOS, Too
MoBlog, Steve Smith - Friday, February 22, 2013
The long-awaited ISIS mobile payment platform will develop a second version ...
- NBA, AmEx Roll Out Live Online For All-Stars
Marketing Daily, Karl Greenberg - Wednesday, February 13, 2013
To get discounts on apparel, American Express cardmembers have to sync the ...
- Amex Launches Pay-By-Hashtag Over Twitter
Mobile Marketing Daily, Steve Smith - Tuesday, February 12, 2013
American Express today introduces a Twitter-based method for buying from a sele ...