- MasterCard: Launches New Priceless Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
Can your commercial do this? Probably not: In a presentation at t ...
- Walmart, Amex Go Mobile With New Prepaid Card
Marketing Daily, Sarah Mahoney - Monday, October 8, 2012
Walmart, which has long positioned itself as a champion of the "unbanked ...
- Google Debuts Credit Card
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, October 8, 2012
Trying to boost business, Google is rolling out a credit card th ...
- British Powa Inks Bank Deal On Mobile Payment
Around the Net In OMD Europe, Nina Lentini - Monday, October 1, 2012
The British rival to Square, a start-up backed Twitter co-founder Jack Dors ...
- Agreement Reached Over Discover's Telemarketing
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 25, 2012
The folks at Discover Card not only have to fork over $2 ...
- Groupon Gets Into Payments Business
Online Media Daily, Mark Walsh - Wednesday, September 19, 2012
Groupon on Wednesday launched its own payments service, entering the fray wi ...
- A-Rod Pitches Visa RushCard In Spanish
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
Alex Rodriguez, who is set to make $19M this season with t ...
- Marilyn Monroe In New Citi VIP Production
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 11, 2012
The late, great Marilyn Monroe has a key role in a n ...
- Latino Market Holds Key For Credit Issuers
Marketing Daily, Tanya Gazdik - Thursday, September 6, 2012
Latino consumers are a bright spot in an otherwise dreary picture f ...
- Neiman Marcus, Visa Team On Fashionable Mobile Service
Online Media Daily, Mark Walsh - Thursday, September 6, 2012
Department store Neiman Marcus is teaming with Visa to launch nmbuzz, whi ...
- Credit Ratings Aid Marketers In Targeting Ads
Online Media Daily, Laurie Sullivan - Friday, August 17, 2012
Individuals with "very poor" credit are almost three times more likely ...
- For Visa, Olympics Is Gold Rush
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 10, 2012
Visa is the exclusive credit card of the 2012 Olympic Games an ...
- Summer Travelers Will Use Credit Rewards
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 4, 2012
During this summer travel season, more Americans will use credit card rewar ...
- Rentrak, MasterCard Partner For Media-Buying
MediaDailyNews, Wayne Friedman - Wednesday, May 23, 2012
Combining key purchase data and TV viewing information, Rentrak has made ...
- American Express Has A Deal Just For Me in Behaviorally Targeted App
MoBlog, Steve Smith - Wednesday, May 16, 2012
Amex brings the local daily deal model in-house with a revision ...
- AmEx Adds Mobile Offers Service
Online Media Daily, Mark Walsh - Tuesday, May 15, 2012
American Express has introduced a mobile offers engine that recommends and ran ...
- Square Steals Google Talent
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 3, 2012
In other mobile payment news, Square Inc. just swooped in and sto ...
- Eight in Ten Holiday Shoppers Giving $28 Billion In Gift Cards
Research Brief, Jack Loechner - Friday, December 9, 2011
According to NRF's 2011 Holiday Consumer Intentions and Actions survey conducted ...
- Twitter Tests 'Self-Serve' Ad Platform
Online Media Daily, Laurie Sullivan - Thursday, December 1, 2011
Twitter finally began rolling out what it calls "self-serve" ads earlier th ...
- Private-Label Credit Card Spending Drops
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2011
Private-label card spending dropped 14.4% percent last year, primarily due to ...
- Shopkick Teams With Visa On Purchase Rewards
Online Media Daily, Mark Walsh - Monday, November 21, 2011
Mobile shopping app shopkick has lured users with the ability to off ...
- International Carriers, ISIS Endorse Next Step in NFC Evolution
Online Media Daily, Steve Smith - Thursday, November 17, 2011
Near-field communications models for making m-payments and engaging in next-generation mobile marketi ...
- Visa's Super Bowl Sweepstakes Ad Hits The Air
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
NFL partner Visa in September unveiled "You and 10 Super Bowl Sweepstakes ...
- You Will Be Punked By Your Credit Card
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
The two largest credit-card networks, Visa Inc. and MasterCard Inc., want ...
- Capital One Targets Small Biz With Spark
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2011
Its Spark Miles and Spark Cash cards will offer the highest-value rewar ...
- Public Not Ready To Whip Out Mobile Wallets
Online Media Daily, Mark Walsh - Tuesday, October 11, 2011
As companies from Google to Visa and MasterCard to PayPal battle f ...
- Groupon Goes After Customer Loyalty
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 28, 2011
Dubbed Rewards, Google is about to introduce a new product designed ...
- Citi, American Airlines Join For Elite Credit Card
Marketing Daily, - Tuesday, September 27, 2011
Citi Cards and American Airlines are adding to the Citi / AAdvanta ...
- Google Wallet Launch Expected, MasterCard First Credit-Card Partner
Online Media Daily, Steve Smith - Monday, September 19, 2011
While it lives only on one phone running on only one carrie ...
- UM Taps Pelham As EVP To Oversee MasterCard, Media Spend $500M Worldwide
MediaDailyNews, Steve McClellan - Thursday, August 25, 2011
Interpublic's Universal McCann has hired Barbara Pelham as executive vice president a ...