- VML, Kyndryl Partner To Level Up Customer-Brand Engagements
MAD, Steve McClellan - Tuesday, September 16, 2025
The firms said their partnership would "reimagine how customers engage with brand ...
- 3.know: Why 'ARM' Is The New CRM
Media 3.0, Joe Mandese - Monday, September 15, 2025
Listen to my conversation with MRM's Nicolas Guzman on why the Interpubl ...
- Marketing-Service Impasse: The Teams Are Not Collaborating
Email Insider, Ray Schultz - Thursday, September 11, 2025
Marketing and service teams have separate systems and siloes, Klaviyo reports. ...
- B2B Rising: AI Tool Scales, Automates Emails
Email Insider, Ray Schultz - Thursday, August 28, 2025
The new solution automates B2B email and is based on buying signal ...
- Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, August 21, 2025
When a user asks about the best CRM for startups, a bra ...
- Consumers Want AI To Assist, Not Replace, Human Connection In High-Stakes Purchases
Research Intelligencer, Robert Williams - Friday, July 25, 2025
About three quarters of consumers prefer AI tools when they resolve issu ...
- CRM Data Drag: Systems Are Not Delivering, Brands Are Losing Revenue
Email Insider, Ray Schultz - Friday, July 11, 2025
Most firms say less than half their CRM data is accurate a ...
- Havas Acquires CRM Specialist Everta Digital
MAD, Steve McClellan - Wednesday, June 4, 2025
The company was founded in Toronto in 2021 by Jacob Ciesielski, a ...
- The Trials Of CRM: Only A Third Of B2B Teams Fully Use The Technology
Email Insider, Ray Schultz - Monday, May 19, 2025
And they are not deriving full value, Insightly by Unbounce and Ascen ...
- MRM Named McDonald's Netherlands Agency Of Record For CRM
Accounts on the Move, Fern Siegel - Wednesday, May 14, 2025
The assignment begins August 1. ...
- Disheveled Tech Stacks: How SMBs Can Avoid This Problem
Email Insider, Ray Schultz - Thursday, April 17, 2025
Nimble offers advice that it says can help small businesses dispense wi ...
- Email And CRM Workmates: New Solution Aligns The Two
Email Insider, Ray Schultz - Thursday, April 3, 2025
CRM firm Nimble has expanded its reach, launching an email tool ...
- Email Fusion: Integration Seen As Main Benefit Of Automation
Email Insider, Ray Schultz - Wednesday, April 2, 2025
Customer relationship management (CRM) systems are used by 90% of email sender ...
- B2C Playoff: New CRM Is Built To Drive Consumer Sales
Email Insider, Ray Schultz - Thursday, February 20, 2025
Klaviyo is offering a B2C platform and a Customer Hub. ...
- Auto Dealerships Experience Data Disconnects Between Critical Business Platforms
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
Fifty-six percent of auto dealers said they encounter information gaps between the ...
- A&G Launches 'Customer Technology' Agency CeCo Digital
MAD, Steve McClellan - Thursday, December 12, 2024
The agency has tapped Bain partner Raj Heda to lead the n ...
- H&R Block Taps Ogilvy One As CRM Agency
Accounts on the Move, Fern Siegel - Wednesday, November 6, 2024
The Lacek Group, an Ogilvy One company based in Minneapolis, will le ...
- Signatures Meet CRM: Integration Combines Two Email Tasks
Email Insider, Ray Schultz - Wednesday, November 6, 2024
A new arrangement will align Exclaimer's signature content with HubSpot's contact li ...
- CRM Concierge: Why Hotels Need A Solid Personalization Platform
Email Insider, Ray Schultz - Tuesday, October 22, 2024
Hotels have to be able to identify guests and manage communications ...
- IPG Unveils Interact Operating System
MAD, Steve McClellan - Thursday, October 17, 2024
IPG is calling the enhanced version of the platform unveiled in Februa ...
- AI Concierge: Automating Check-In, Email Messaging For Hotels
Email Insider, Ray Schultz - Monday, September 9, 2024
The AI-powered email ticketing system for hoteliers uses data to serve gues ...
- CRM Platform Pipedrive Taps Assembly For Media
MAD, Steve McClellan - Friday, August 2, 2024
Assembly will be responsible for Pipedrive's brand and performance media globally. K ...
- Reddit Lead-Gen Ads Go Public, Leverage User Consent
MediaDailyNews, Laurie Sullivan - Friday, July 26, 2024
Lead Generation Ads on Reddit moved into public beta this week. T ...
- Tech Contentment: Brands Are Spending More On Content Marketing
Email Insider, Ray Schultz - Friday, July 5, 2024
B2B tech marketers are pouring resources into content this year, and ma ...
- Google, OpenAI, HubSpot Execs Infuse AI Startup With Millions In Financial Backing
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Maven AGI's main goal at present is to build AI systems capab ...
- Lead Conveyor: How SMBs Can Nurture Prospects With Personalized Emails
Email Insider, Ray Schultz - Wednesday, May 29, 2024
Nimble offers a B2B solution called Email Sequences, which the company sa ...
- Google, HubSpot Talk Of A Potential Acquisition Gets Louder
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
HubSpot released earnings in May, suggesting the company's CRM business could gi ...
- Email-CRM Charge-Up: Nylas Launches Salesforce Package
Email Insider, Ray Schultz - Friday, May 10, 2024
Nylas Email for Salesforce allows brands to track email communications with customer ...
- Google's Parent Could Make A $33B Acquisition, But Face Regulatory Hurdles
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 9, 2024
If Alphabet acquires HubSpot, the deal by some estimates would be wor ...
- Google Parent Reportedly Speaking To Advisors About HubSpot Acquisition
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
Google's parent company Alphabet has met with Morgan Stanley investment bankers abo ...