- KFC Hunting For A Digital And CRM Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, May 17, 2017
KFC is seeking a digital and CRM agency, or possibly separate agencie ...
- British Shoppers Puts Off By 'Disconnected' Retailers
Around the Net In MAD London, Sean Hargrave - Wednesday, May 17, 2017
Research from app network MuleSoft claims that nearly two in three ...
- The Need For A Holistic And Custom-built CRM In Health Care
Marketing: Health, Michael Sengbusch - Wednesday, May 3, 2017
From retail to banking to hospitality, progressive industries are embracing advanced custom ...
- LinkedIn Launches Tools For Audience Targeting
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
LinkedIn has launched Matched Audiences, a suite of three targeting tools th ...
- Email Drops Off The Chart For Loyalty Messaging
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 24, 2017
Although the research is US-based, EU email marketers may be alarmed ...
- Netflix Will Spend $1B In Acquisition Marketing, With A Good Bit On Programmatic
RTBlog, Tobi Elkin - Wednesday, April 19, 2017
Reporting its Q1 earnings this week, Netflix said it would put ...
- CRM, Platform Data Don't Add Up, Inconsistencies Abound
SearchBlog, Laurie Sullivan - Thursday, April 13, 2017
Less than 15% of marketers trust the data their systems report a ...
- 87% Of Insurers Expect IoT To Improve Customer Relationships
AI & IoT Daily, Chase Martin - Wednesday, April 5, 2017
Insurance companies seem to have their eye on smart homes as ...
- Radius Democratizes B2B Data
Email Marketing Daily, Jess Nelson - Wednesday, March 29, 2017
Radius announced the launch of a new data repository on Tuesday th ...
- IBM Watson Tackles Customer Engagement
Connected Thinking, Chuck Martin - Tuesday, March 21, 2017
The Internet of Things ultimately is about engagement. The whole point ...
- Choozle, Strata Partner To Merge Traditional TV Buying With Digital Campaigns
Real-Time Daily, Philip Rosenstein - Wednesday, March 22, 2017
Choozle, a cloud-based self-service programmatic ad platform, announced a partnership with t ...
- Campaign Monitor Acquires Tagga, Turns To CRM
Email Marketing Daily, Jess Nelson - Wednesday, March 15, 2017
Email marketing services provider Campaign Monitor announced the acquisition of Tagga, ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product Marketing
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time data provider Neustar named media and marketing vet Julie Fleischer ...
- Nimble Raises $9M For A CRM System Built For SMBs
Email Marketing Daily, Jess Nelson - Friday, March 3, 2017
Nimble closed a $9 million Series A funding round on Thursday ...
- The New ESP -- From Email To 'Everychannel' Service Provider
Email Marketing Daily, Jess Nelson - Friday, March 3, 2017
The traditional Email Service Provider (ESP) has transitioned into an "Everychannel" Servi ...
- Zeta Global Becomes Gartner 'Visionary'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2017
The technology now integrates with some client's enterprise resources planning and C ...
- Criteo Pushes Toward New Video, Prospecting And CRM Products
RTBlog, Tobi Elkin - Thursday, February 23, 2017
French ad tech firm Criteo surpassed analysts' estimates in Q3, and ...
- Tru Optik, LiveRamp Partner To Enhance Connected TV and OTT Targeting
Real-Time Daily, Philip Rosenstein - Tuesday, February 21, 2017
Audience measurement and data management platform for over-the-top (OTT) and connected T ...
- BT Moves CRM To Wunderman
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, February 15, 2017
BT has awarded its consolidated direct marketing and CRM account to Wunderm ...
- BT Hands CRM To Wunderman
Around the Net In MAD London, Sean Hargrave - Tuesday, February 14, 2017
BT has awarded its consolidated direct marketing and CRM account to Wunderm ...
- Maropost To Launch Sales Cloud
Email Marketing Daily, Jess Nelson - Tuesday, January 17, 2017
The upcoming Maropost Sales Cloud will add a host of automated digit ...
- Thorntons Searches For Loyalty Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, December 20, 2016
The company is speaking with agencies about the account. It is believ ...
- Thunder's Victor Wong Projects Increased Use Of CRM Data Onboarding, Death Of Expandable Ads
RTBlog, Tobi Elkin - Tuesday, December 13, 2016
Victor Wong, CEO of creative management platform Thunder, projects the increase ...
- Coordinated Cross Channel Messaging Enhances Engagement
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During his Email Insider Summit keynote, Marc Sheinkin, Director, Member Marketing, Marrio ...
- Chatbots: 1:1 Messaging at Scale
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
The idea of one to one messaging at scale is considered t ...
- Picking an Attribution Model
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
There are many attribution models that can be deployed by your bra ...
- CRM: Where Email, Design and UX Intermix
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During the EIS panel "Email as a Strategy, Not a Tactic", Madis ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- Loyalty Should Be Simple -- It Should Be Mobile
London Blog, Sean Hargrave - Wednesday, December 7, 2016
Brits own the loyalty cards but don't know what they mean ...
- Bridg Launches CRM Solution For Restaurant Industry
Email Marketing Daily, Jess Nelson - Tuesday, November 22, 2016
Bridg, a Big Data company specializing in restaurant brands, announced the laun ...