Tag results for "cross-channel"
- Why Some Think AppLovin Will Surpass TikTok's GrowthAppLovin could surpass the performance and scale TikTok has seen since t ...
- Direct Mail Snaps Back - And Is Being Used With Email, Other ChannelsDirect mail spending is expected to hit $37.3 billion this year, Winterber ...
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- Ad Spend Vs. Volume By Channel Tells Two TalesIncreasing ad prices became the most important issue for advertising in ...
- Fox Corp. Restructures Ad Staff, Enhances OneFox Cross-PlatformFox says the restructuring will build on its OneFox cross-media platform ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- Channel Your Success: The More You Test, The Better You'll DoBrands using three or more channels enjoy a higher return on ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%Media buyers expect to spend 11.8% more on ads in 2024 ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every DayEmail is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- Channel Meshing: Moving From Paid To Owned MediaThe new capabilities, which allow marketers to integrate advertising actions with ema ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting StudySome 75% of marketers say collecting real-time experience data is critical ...
- Sailing Across The Channels: How Brands Might Personalize Their MessagingIntelligent Messaging - a tool from Merkle created by Dentsu's Integrated Solutio ...
- Metrics Flatland: Email Senders Saw Tepid Growth In Some Areas Last YearAlthough 2023 was a flat year in terms of retail email metric ...
- Harmonizing B2C: How The Channels Work TogetherThe top objective for B2C brands this year is finding new customer ...
- Email Tide: Usage Booms, Especially When Combined With Other ChannelsMonday is the most popular day for sending emails, Customer.io reports. The ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TVAdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- The API Pie: Unifying Email, Calendar And Other FunctionsNylas and Twilio have formed an integration to help brands access ema ...
- The Art of the Downsell: Radical Transparency as a Lifecycle BuilderWhen you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboardi ...
- Everything Old is New Again: Back to PrintD2Cs need to stand out from the crowded D2C space and ha ...
- NBCU Expands One Platform's Reach To 190+ CountriesThe expansion, launching in October, will add millions more consumers to t ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, TravelMicrosoft updated data released earlier this month about how Roku TV streami ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity StrategiesMarketers need an identity strategy that allows for a mixture of authenticate ...
- How Small Agencies Can Meet The Challenges Of Cross-Media MeasurementWithout the resources to invest in costly measurement tools, small agencies mu ...
- Organizing for Cross-Channel MessagingIt takes more than fancy tools to enable and successfully execute ...
- Becoming Relevant via Cultural MomentsLike many brands today, H&R Block wanted to boost their perception wi ...
- Tips For Driving Strong Digital Holiday SalesBrands need a strong cross-channel digital strategy for dealing with holiday marketi ...
- Integrate Adds Targeting Tools To Its ABM Platform For B2B MarketersABM is hard to get right, but it can be done wi ...
- Contrary to Popular Belief, TV Is Not DeadDoes Linear Still Have An Influence In Today's Digital First Landscape? TBC ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube CampaignsContinuous measurement is designed to eliminate manual tagging and deliver more da ...
