- Group M, Ad Bureau Working On New Ratings Tech
Around the Net in Video, P.J. Bednarski - Thursday, January 12, 2017
Group M t is working on a methodology that would all ...
- The Global TV Market: Q&A With Adstream's Gerry Sutton
MediaDailyNews, Charlene Weisler - Wednesday, January 11, 2017
Gerry Sutton, CEO of Adstream, describes himself as "a software guy ...
- A Dude Splits: Whistle Sports Exec Selander Joins VC Group
VidBlog, P.J. Bednarski - Thursday, January 12, 2017
Brian Selander, Whistle Sports executive vice president, is leaving to become t ...
- YouTube Red Talking To Conan?
Around the Net in Video, P.J. Bednarski - Wednesday, January 11, 2017
As Turner Broadcasting buzzes about making Conan O'Brien's talk show a digital-fir ...
- Report Documents 'Unprecedented Change' In Global Ad Landscape
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
The global advertising landscape experienced "unprecedented change" in 2016 with data, automatio ...
- Tapad Opens New Nordic Hub In Oslo, Will Add Engineers
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
Tapad, a provider of cross-device marketing technology, said it's opening a h ...
- Spongecell Launches HTML5 Format For Personalized Video
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
Spongecell, a provider of programmatic creative technology, announced the release of ...
- Sharethrough Bows Integration With Adelphic, Looks To Boost Native Investment For Ad Buyers
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
Native advertising supply-side platform (SSP) Sharethrough announced a native programmatic ad integrati ...
- Maybe Additional Emphasis On 'Conan' Digital?
Around the Net in Video, P.J. Bednarski - Monday, January 9, 2017
Conan O'Brien's nightly TV show will continue, but it's possible Turner wi ...
- AOL Launches BrandBuilder Framework At CES
Real-Time Daily, Philip Rosenstein - Thursday, January 5, 2017
AOL announced on Thursday at CES the launch of BrandBuilder, a creati ...
- What Should We Be Ready For In 2017?
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, December 27, 2016
We asked cross-channel marketing execs across the spectrum what we should expe ...
- Target Consumers Around Specific Needs, Get Real About Real-Time Marketing
RTBlog, Tobi Elkin - Tuesday, December 27, 2016
Targeting consumers around specific needs makes more sense than targeting them arou ...
- Research Finds Nearly 70% Of Agencies Still Rely On Demo Targeting
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
A study from Videology conducted by Advertiser Perceptions finds that 67% ...
- Screen6 Partners With Desktop, Mobile Data Providers To Augment Clients' ID Graphs
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
Screen6, a data processor and platform provider for cross-device identity management, announc ...
- 'Nylon Guys' Books Print Relaunch In 2017
Publishers Daily, Sara Guaglione - Tuesday, December 13, 2016
It will first appear as a supplement to Nylon magazine's March, June/Ju ...
- Can Real-Time Advertising Close Gap Between Mobile And Desktop Conversions?
Real-Time Daily, Tobi Elkin - Friday, December 9, 2016
Black Friday has come and gone but what, if anything, can ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- MRC Releases Location-Based Measurement Guidelines For Public Comment
RTBlog, Tobi Elkin - Friday, December 2, 2016
The Media Rating Council (MRC) has been on the forefont of generati ...
- Disney Plans Live 'Star Wars' Promo Event On Twitter
Around the Net in Video, P.J. Bednarski - Wednesday, November 30, 2016
The two companies announced a plan to show "never before seen" conte ...
- Reese Witherspoon Platform Has Deal With Chernin, At&T
Around the Net in Video, P.J. Bednarski - Tuesday, November 22, 2016
Otter Media, the company, co-owned by The Chernin Group and AT&T announced ...
- Nielsen Expands Digital Ad Ratings With Insight Service
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis ...
- Entrepreneur Partners With Taboola To Boost Revenue And Exchange Audiences
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Content discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, t ...
- Tapad Device Graph Is Available Via LiveRamp's Ecosystem
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Tapad, a provider of cross-device marketing technology solutions, announced an expanded partnersh ...
- Innovid, UK's Channel 4 Team Up On Interactive
VidBlog, P.J. Bednarski - Tuesday, November 15, 2016
The cross-platform solutions player and big British broadcaster claim interactive TV advertisi ...
- Keep An Open Mind, Campaign By Campaign
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, November 14, 2016
Agency vet Paul Price talks about the challenges in creating effective cross-chann ...
- Adelphic Partners With Integral Ad Science On Pre-Bid Targeting For Cross-Channel Campaigns
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Mobile and cross-channel demand-side platform Adelphic announced a partnership with Integral ...
- Teads And Time Inc. Partner On Outstream Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, November 10, 2016
Outstream video advertising provider Teads announced a cross-platform partnership with Time In ...
- Big and Bigger News: Adobe Buys TubeMogul
VidBlog, P.J. Bednarski - Thursday, November 10, 2016
The $540 million deal lets Adobe create a potentially useful end ...
- PBS Will Stream Short 'Odd Squad' Version
Around the Net in Video, P.J. Bednarski - Monday, November 7, 2016
PBS's "Odd Squad" show for kids, is premiering a YouTube version. "OddTub ...
- Privacy Pivot: The New Rules for Digital Marketers
Marketing Insider: Cross-Channel, Ray Schultz - Monday, November 7, 2016
The privacy debate has changed in the digital age. And that cou ...