- Digital Addix Taps Adbrain To Serve As Cross-Device Partner
Real-Time Daily, Philip Rosenstein - Tuesday, March 21, 2017
Programmatic media buying company Digital Addix has chosen Adbrain as its cross-devi ...
- Disney Determines Long-Term Impact Of Its MultiPlatform TV
Marketing Insider: Cross-Channel, Ray Schultz - Monday, March 20, 2017
A Disney study examines the interplay between multi-platform TV and paid sea ...
- Ad-Tech Firms Partner To Expand Customer Reach Across Devices
Real-Time Daily, Tobi Elkin - Thursday, March 16, 2017
Signal, a provider of customer identity tools, has announced a partnership wi ...
- Fox, Turner, Viacom Form 'Advanced Audience' Consortium
Television News Daily, Wayne Friedman - Wednesday, March 15, 2017
OpenAP will be a single platform for agencies and advertisers to integra ...
- Sizmek Partners With BrightLine To Offer Connected TV Across All Screens
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Ad-tech firm Sizmek and BrightLine, an advanced TV advertising provider, have join ...
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
MediaPost Weekend, Wayne Friedman - Saturday, March 11, 2017
As the 2017-18 kids upfront season gets underway, the children's TV advertisi ...
- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Analytics Platform Secures $9 Million In Series A Funding Round
Real-Time Daily, Philip Rosenstein - Wednesday, March 8, 2017
Pelion Venture Partners led a $9 million funding round for Conversion Logi ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot ...
- Vaidyanathan Joins Cross-Device MarTech Firm To Lead Product Strategy
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Cross-device marketing technology firm Tapad named Preethy Vaidyanathan SVP of product managemen ...
- Buyers Intrigued By NBCU's $1B Audience-Based Deals Pledge
Audience Buying Insider, Karlene Lukovitz - Friday, March 3, 2017
Agency media investment executives say they're intrigued by NBCUniversal's just-announced commitment ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- How The Home Depot Optimizes Omni-Channel
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 27, 2017
Erin Everhart, senior manager of media strategy for The Home Depot, ga ...
- AOL Survey Shows Streaming At Tipping Point
Around the Net in Video, P.J. Bednarski - Tuesday, February 21, 2017
A new AOL survey of viewing habits in "seven global regions" sho ...
- Tapad Names Head Of Nordic Region
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Cross-device marketing tech firm Tapad named Steffen Svartberg Kristiansen as head ...
- SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory Programmatically
Real-Time Daily, Philip Rosenstein - Thursday, February 16, 2017
SoundCloud has partnered with Rubicon Project to make its premium audio a ...
- Drawbridge Adds Programmatic TV Capability
Real-Time Daily, Tobi Elkin - Thursday, February 9, 2017
Digital identity firm Drawbridge announced the addition of programmatic TV capabilities ...
- Digital, Programmatic Deals Drive Increase In Local TV Ads
MediaDailyNews, Wayne Friedman - Friday, February 3, 2017
Advertising from current digital platforms for local TV stations is expected ...
- Where WIll Consumer Attention Be On Super Bowl Sunday?
RTBlog, Tobi Elkin - Friday, February 3, 2017
As millions of people across the U.S. prepare for Super Bowl ...
- LiveRamp Launches IdentityLink, Omnichannel Audience Solution
Real-Time Daily, Philip Rosenstein - Thursday, February 2, 2017
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it w ...
- The Media Trifecta Of Consolidation
Online Spin, Cory Treffiletti - Wednesday, February 1, 2017
When marketers determine how to spend their money, they tend to lo ...
- Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
Mobile Insider, Gavin O'Malley - Wednesday, February 1, 2017
By 2021, U.S. annual mobile ad spending will reach $72 billion, accordi ...
- Is Real-Time Attribution The Holy Grail We've Been Looking For?
RTBlog, Tobi Elkin - Tuesday, January 31, 2017
How does real-time attribution data solve marketers' measurement problems and help th ...
- CBS' Star Power: Linear TV Promotions Push Premium Digital Content
TV Watch, Wayne Friedman - Monday, January 30, 2017
CBS is looking at a new marketing design, bridging traditional linear ...
- VideoAmp, Grapeshot Partner To Enhance Keyword Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, January 25, 2017
VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot's Live Audien ...
- Viant To Buy Adelphic Platform
Mobile Marketing Daily, Gavin O'Malley - Monday, January 23, 2017
Adelphic's self-service model proved particularly attractive to Time Inc., according to Preside ...
- Tapad, WideOrbit Partner To Provide Cross-Screen Programmatic TV Buying
Real-Time Daily, Philip Rosenstein - Tuesday, January 24, 2017
Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform power ...
- Google To Offer 'Mute' Button, Develops Cloud-Based Measurement System
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 20, 2017
Google has announced plans to roll out a cross-channel mute button f ...
- Horizon Media Selects Adbrain As Primary Cross-Device Partner
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Adbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- Extreme Reach Appoints Bill Bagshaw CRO, Improves Client Services
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Cloud computing platform Extreme Reach has tapped Bill Bagshaw as chief reven ...