- Ad-Tech Product And Partnership News: Week Of May 15
Real-Time Daily, Philip Rosenstein - Friday, May 19, 2017
AdRoll, Conversion Logic, Tapad and Rubicon Project were among the ad-tech fir ...
- Whistle Sports Will Dunk Again
Online Video Daily, P.J. Bednarski - Thursday, May 18, 2017
Whistle Sports, whose short videos feature non-traditional sports competitions that appeal main ...
- Radius Integrates Cross-Platform For Multichannel B2B Marketing
Email Marketing Daily, Jess Nelson - Tuesday, May 9, 2017
Radius, a B2B predictive marketing software provider, unleashed a host of n ...
- MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data Quality
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
More than 24 brands are participating including Allstate, Bank of America, JPMorg ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020
RTBlog, Tobi Elkin - Wednesday, May 10, 2017
A new report estimates cross-device audience ID matching will be used ...
- Cross-Device ID Spend Will Dip For GDPR, Then Boom
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 5, 2017
Research from Yahoo UK and Enders Analysis estimates that cross-device audience ...
- Everybody Wants To Make TV Content For Snap
Around the Net in Video, P.J. Bednarski - Thursday, May 4, 2017
Snap wants to jump into content, big time and has signed origin ...
- On YouTube, NBC Rules, New Zefr Study Says
VidBlog, P.J. Bednarski - Wednesday, May 3, 2017
Comparing the broadcast networks on engagements from YouTube clips, NBC is top ...
- NBC Content Studio, Broadway Video Partner For Original Content
Television News Daily, Wayne Friedman - Thursday, April 27, 2017
The deal gives marketers access to an "always-on" team of writers, director ...
- More Viewers Watch TV Cross-Platform, As TV Set Usage Drops
Television News Daily, Wayne Friedman - Monday, April 24, 2017
Just 55% of people, according to research coming from 26 countries, pref ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Real-Time Daily, Tobi Elkin - Monday, April 24, 2017
As more marketers look to reach their audiences across screens and device ...
- Ad-Tech Product And Partner News: Week Of April 17
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, April 21, 2017
Drawbridge, Taboola, AerServ, and Beachfront Media were among the ad-tech companies launchi ...
- Freeform Rolls Out More On-Demand Content, Teams With Marvel For 2 Shows
Television News Daily, Adam Buckman - Wednesday, April 19, 2017
The network revealed plans for live events and new shows that wi ...
- ColorTV Buys Guidebox To Mesh Discovery Tools
VidBlog, P.J. Bednarski - Thursday, April 20, 2017
ColorTV, which helps content providers personalize search suggestions to viewers acquired Guidebo ...
- BrandTech Helps Put Brands First on Digital Platforms
MediaDailyNews, Rich Raddon - Tuesday, April 18, 2017
Brands need to locate their presence within the digital media ecosystem a ...
- Good Old Traditional TV
Research Brief, Jack Loechner - Tuesday, April 11, 2017
Among households with both traditional TV and OTT, Traditional rules the roo ...
- Comcast Plans A Streaming Service, For Some Reason
VidBlog, P.J. Bednarski - Tuesday, April 11, 2017
Reportedly, Comcast plans to inaugurate an online video service in the ne ...
- How To Reframe Identity
RTBlog, Tobi Elkin - Monday, April 10, 2017
The notion of identity is at the core of so-called people-based marketin ...
- Cox Enterprises Launches Unified Programmatic Platform
Real-Time Daily, Philip Rosenstein - Wednesday, April 5, 2017
Cox Enterprises announced the launch of COMET (Cox Media Technology), a programmat ...
- Ad Tech Highlights, Week Of April 3
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Wednesday, April 5, 2017
Ad-tech firms entered partnerships to aid in the ongoing battle against ...
- New Targeting Feature Seeks To Identify All Devices Within A Household
Real-Time Daily, Tobi Elkin - Monday, April 3, 2017
Screen6 launched a new data feature that will enable it to identi ...
- Kantar Shopcom Adds Affinity Solutions Platform To Cloud Services
MediaDailyNews, Laurie Sullivan - Tuesday, March 28, 2017
In a move expected to increase the accuracy of ad targeting, t ...
- AMC Eyes Ad-Free Pay App, Reuters Says
Around the Net in Video, P.J. Bednarski - Monday, March 27, 2017
Yes, it would be ad free but you have to be ...
- 4C Launches TV SaaS Product For Media Buying, Measurement
Real-Time Daily, Philip Rosenstein - Monday, March 27, 2017
Data science and technology company 4C Insights on Monday launched 4C T ...
- Magna's Hughes Sees App-Based Viewing World Ahead
Audience Buying Insider, Karlene Lukovitz - Friday, March 24, 2017
Contrary to some industry perceptions, Magna Global is not "anti" linear televisio ...
- Drawbridge, Teads Team On Outstream Video Inventory Across Devices
Real-Time Daily, Tobi Elkin - Thursday, March 23, 2017
Drawbridge and outstream video provider Teads are teaming up to help markete ...
- Snapchat Scores As Top App Across All Demographics
Mobile Marketing Daily, Gavin O'Malley - Wednesday, March 22, 2017
Critically, Snapchat's general popularity has yet to undercut its status among Millennial ...
- A Shoe Drops: Adidas Going All Digital
VidBlog, P.J. Bednarski - Wednesday, March 22, 2017
Adidas is taking its running shoes and racing after its audience--on digit ...
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With Facebook
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool f ...
- Dutch Telecom Firm Altice To Acquire Teads For $307 Million
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Dutch telecom giant Altice said it will acquire Teads, an outstream vid ...