- Erich & Kallman Appointed AOR For Astral Tequila
MAD, Steve McClellan - Monday, October 9, 2017
The agency is tasked with creating a market launch plan for Astra ...
- Tullamore D.E.W. Launches Global 'Blend' Campaign
MediaDailyNews, Fern Siegel - Thursday, September 28, 2017
The second-largest Irish whiskey has launched a new global ad campaign ...
- comScore Launches Activation Product For Created Audience Segments
MediaDailyNews, Wayne Friedman - Tuesday, September 26, 2017
comScore is launching a product to help marketers find and "activate" audien ...
- AdMore Inventory Available In Mediaocean Systems
Television News Daily, Wayne Friedman - Tuesday, September 26, 2017
Inventory from 1,200 local station and national network tv affiliates will ...
- Meredith Corp. To Debut New Video Programs
Publishers Daily, Sara Guaglione - Monday, September 25, 2017
Meredith Corp. unveiled a new slate of video programming and editorial initiativ ...
- Lytics Launches Orchestrate, Centralizing Cross-Channel Analytics Into One Platform
Email Marketing Daily, Jess Nelson - Thursday, September 21, 2017
Customer data platform Lytics launched a new feature on Wednesday that enabl ...
- Advertisers To Upfronts: More Info On Content, Cross-Platform Data
Television News Daily, Wayne Friedman - Wednesday, September 20, 2017
A recent survey by Advertiser Perceptions found the top two content deman ...
- Retargetly Partners With Drawbridge To Enhance Understanding Of Hispanic Audiences
Digital News Daily, Philip Rosenstein - Thursday, August 31, 2017
Drawbridge announced on Thursday a partnership with Retargetly, a DMP and da ...
- Adobe Advertising Cloud Partners With Rubicon Project To Offer Digital Audio
Digital News Daily, Tobi Elkin - Thursday, August 24, 2017
Acknowledging consumers' demand for streaming audio and the advertising opportunity it present ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New Platform
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
Narrative has chosen Adbrain to be the cross-device data source for i ...
- Twitter Better At Reaching Key TV Demos: Gen Z, Millennials
Digital News Daily, Gavin O'Malley - Tuesday, August 8, 2017
In a series of new studies commissioned with the research firm, Twitt ...
- Goodway Group Taps LiveRamp To Drive Omnichannel Identity Resolution
Digital News Daily, Philip Rosenstein - Wednesday, August 9, 2017
Goodway Group and LiveRamp announced a partnership on Wednesday whereby Goodway wi ...
- Ross Upped To President/CRO Of CBS Corp., Senior Ad Structure Revamped
Television News Daily, Wayne Friedman - Thursday, August 3, 2017
Longtime CBS veteran Jo Ann Ross is being promoted to president a ...
- Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data
Digital News Daily, Philip Rosenstein - Thursday, July 27, 2017
Use of advanced data -- especially first-party data -- is rising, accordi ...
- Neuranet Launches Flexitive 2.0 Software, Based On New IAB Standards
Digital News Daily, Philip Rosenstein - Wednesday, July 26, 2017
Neuranet, a technology firm that develops responsive ad design software, on Wednesd ...
- Taking A Stand On Cross-Platform Measurement
MediaDailyNews, David Cohen - Tuesday, July 25, 2017
We need a single, open source, industry standard identifier to both recogni ...
- Acxiom Expands To Mexico
Digital News Daily, Philip Rosenstein - Monday, July 24, 2017
Acxiom announced on Monday it will be launching its InfoBase and AbiliT ...
- LiveRamp Launches IdentityLink for Publishers
Digital News Daily, Tobi Elkin - Tuesday, July 18, 2017
Acxiom's LiveRamp launched IdentityLink for publishers, a tool it said will enab ...
- Pixalate Simplifies Viewability, Ad-Fraud Reporting With Launch Of 1Tag
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Pixalate on Tuesday launched 1Tag, a device-aware tag that measures ad fra ...
- NinthDecimal Acquires MoLOGIQ, Launches New Labs
Digital News Daily, Philip Rosenstein - Thursday, June 29, 2017
The terms of the deal were not made public when NinthDecimal announc ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel Campaigns
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
Impact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announc ...
- Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV Product
Digital News Daily, Philip Rosenstein - Monday, June 26, 2017
Powered by Kaltura's OTT TV service, Vodafone Italy will unify the lik ...
- Nielsen Extends Measurement Deal For The YouTube Mobile App
Digital News Daily, Wayne Friedman - Thursday, June 22, 2017
Nielsen says its Digital Ad Ratings will now provide cross-device measurement ...
- New DMA Group Will Tackle Cross-Channel Identity And Attribution Issues
Digital News Daily, Tobi Elkin - Wednesday, June 21, 2017
Aiming to tackle the challenge of cross-channel identity and attribution in marketin ...
- Internet-Connected TV Viewing Higher, Overall TV Usage Drops
Television News Daily, Wayne Friedman - Tuesday, June 20, 2017
Viewing on Internet-connected TV devices is now up more than 50% vers ...
- Amazon Launches Cross-Channel Campaign Performance Tool
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Amazon quietly launched a self-service tool to enable advertisers to engage the ...
- Tapad Names Sigvart Voss Eriksen New CEO
Digital News Daily, Tobi Elkin - Thursday, June 8, 2017
As Telenor, its new owner, grows more involved, Tapad named Sigvart Vo ...
- New Rheo Curates Just A Few (Thousand) Good Videos
Online Video Daily, P.J. Bednarski - Wednesday, May 31, 2017
Rheo, a new social media video site curated to match the interes ...
- ComScore Explains Cross-Platform Measurement Advancements
Real-Time Daily, Charlene Weisler - Monday, May 22, 2017
ComScore recently announced an advanced version of its cross-platform measurement capability, whi ...
- The Big AT&T Plan Includes Short 'Thrones'
VidBlog, P.J. Bednarski - Tuesday, May 23, 2017
At the annual J.P. Morgan Global Technology, Media and Telecom Conference th ...