- The Enthusiast Network Rebrands As Motor Trend Group
Publishers Daily, Sara Guaglione - Tuesday, April 10, 2018
This is one of the first big moves since Discovery Communications a ...
- comScore Releases 3 Years Of Financials, Stock Down
MediaDailyNews, Wayne Friedman - Monday, March 26, 2018
Year-to-date, comScore is down 13%. On Friday, comScore said it had ...
- Marketers Face Challenges In Cross-Platform Video Campaigns
Digital News Daily, Alex Weprin - Sunday, March 25, 2018
Brands and marketers looking to reach consumers -- particularly younger consumers ...
- Media Consolidation Could Imperil Local TV Newscasts
TV Watch, Wayne Friedman - Thursday, March 22, 2018
Focusing on just one area of media -- local TV stations ...
- Report: Steady Audience Magazine Numbers, Shift in Media Mix
Publishers Daily, Melynda Fuller - Thursday, March 8, 2018
Magazine Media 360 shows strong growth in video, up 13% from Janua ...
- MPA Rates Top Magazines With Largest Monthly Audiences Cross-Platform
Publishers Daily, Sara Guaglione - Monday, March 5, 2018
ESPN The Magazine, People, Forbes, WebMD and Allrecipes magazines had the highe ...
- Future Of Local TV Revenues Hinges on Data, A New Selling Focus
Television News Daily, Tom Buono - Thursday, March 1, 2018
Verticals are increasing their ad spend on online/digital assets as they eith ...
- Machinima Rebrands As It Targets Gamers Across Platforms
Digital News Daily, Alex Weprin - Wednesday, February 14, 2018
Machinima, the video game culture and entertainment company owned by Warner Bros ...
- 'Politico,' ICM Team For Cross-Platform Political Extensions
Publishing Insider, Melynda Fuller - Thursday, February 8, 2018
By partnering with ICM, Politico hopes to build its name through collaboratio ...
- Better Branded Entertainment Metrics Are Coming
TV Watch, Wayne Friedman - Wednesday, February 7, 2018
Branded entertainment continues to be a growing business. But for many, the ...
- Super Bowl Viewers Embrace Multiple Screens
MAD, Larissa Faw - Wednesday, January 31, 2018
Nearly half (47%) of respondents to an Adtaxi survey said they wi ...
- Cross Screen Advertising
Research Brief, Jack Loechner - Thursday, February 1, 2018
As consumer attention is increasingly split across screens, marketers are looking holistical ...
- Total Video Ratings: NOT The Solution For Cross-Screen Measurement
Media Insider, Maarten Albarda - Friday, January 26, 2018
Despite having come full circle - from brands questioning the wisdom ...
- Enthusiast, Lifestyle Titles Record Growth
Publishers Daily, Sara Guaglione - Tuesday, January 9, 2018
The November MPA report, which was released Friday, includes 125 magazine bran ...
- TV Could Be Ideal Platform For Consumer Buying
Television News Daily, Wayne Friedman - Thursday, December 21, 2017
Via current TV networks and platforms, nearly half (42%) of those survey ...
- Want Local TV In Future? Get A New Set!
TV Watch, Wayne Friedman - Monday, November 20, 2017
New tech comes as local TV stations look to modernize to bett ...
- TV Nets Strive To Simplify Workflow, 'Time' Emerges As Common Currency
Digital News Daily, Joe Mandese - Tuesday, November 14, 2017
Add AMC Networks to the list of media suppliers championing time ...
- Study: No Bias In News Outlets' Images Of Trump
Publishers Daily, Sara Guaglione - Monday, November 6, 2017
A new study used artificial intelligence technology to analyze the images ...
- Strong Ad Selling For NBC's Winter Olympics, Super Bowl
Television News Daily, Wayne Friedman - Monday, October 30, 2017
NBCUniversal is touting its two big sports events next year -- t ...
- Science Channel, Seeker Partner To Produce Video Content
Publishers Daily, Sara Guaglione - Wednesday, October 25, 2017
Group Nine's tech and science-focused brand Seeker and Discovery Communication's Science Chann ...
- Optimizing Toward The User
Show Daily: Videos, Staff Writers - Tuesday, October 24, 2017
According to News Corp VP, Advertising, Technology & Operations Stephanie Layser, ...
- The Importance Of Getting a Universal ID
Show Daily: Videos, Staff Writers - Tuesday, October 24, 2017
Speaking on the "Data-Centric Publishing" panel at Publishing Insider Summit Marcus Witt ...
- Hasbro, Telemundo Target Latina Moms With 'Fun With Mom' Campaign
Television News Daily, Wayne Friedman - Monday, October 23, 2017
The three-month campaign targets Latina mothers, using Hasbro's "Fun with Mom" messagin ...
- AI, Deep Learning Enhances Analytics For TV
Television News Daily, Wayne Ruting - Tuesday, October 24, 2017
The convergence of broadcast television and internet-delivered content services has become ...
- TV Networks Need To Be On Every Platform
TV Watch, Wayne Friedman - Tuesday, October 24, 2017
TV networks need to be in the digital space, with as ma ...
- Diddy Juggles Many Roles With New Ciroc Campaign
MAD, Larissa Faw - Friday, October 20, 2017
The music producer and entrepreneur is promoting the new French Vanilla Cir ...
- Publishers Pivot To Video, Extend Reach
Publishers Daily, Sara Guaglione - Tuesday, October 17, 2017
The key to producing and monetizing video content is to ensure ...
- 'Men's Health,' Fitbit Partner On 'Adventurist' Series
Publishers Daily, Sara Guaglione - Friday, October 13, 2017
'Men's Health' has joined with Fitbit on a three-part series in whi ...
- Lack Of People-Based Ad Metrics Slows Data Analysis
MediaDailyNews, Wayne Friedman - Tuesday, October 10, 2017
Marketing executives say a lack of people-based measurement makes it more difficu ...
- Consolidation, Competition Good for Buyers
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
Speaking on the "Activating Against People-Based Targeting" panel at MediaPost's OMMA ...