- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
In a move that is expected to make it easier for advertiser ...
- Recommendations, Algorithms Influence Consumer Streaming Viewership
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
Browsing menus and algorithms were more effective promotional tools than traditional ad ...
- LaFrance Upped To 'Atlantic' Executive Editor
Publishers Daily, Sara Guaglione - Thursday, March 14, 2019
Adrienne LaFrance, editor of 'TheAtlantic.com' since 2017, has been promoted to executi ...
- 'Economist' Relaunches '1843' Lifestyle Magazine As Multiplatform Title
Publishers Daily, Sara Guaglione - Wednesday, March 13, 2019
Named for the year 'The Economist' was founded, '184'3 provides readers wi ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network Sales
MediaDailyNews, Fern Siegel - Monday, March 11, 2019
The new title expands Rahmani's responsibilities for sales, partnerships and sponsorships f ...
- Digital Video Ads Drive Incremental Reach
Digital News Daily, Alex Weprin - Monday, March 4, 2019
Digital video advertising is driving significant double-digit incremental reach, particularly when ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental Reach
Research Intelligencer, Alex Weprin - Tuesday, March 5, 2019
When it comes to video advertising, TV is still king, but digit ...
- Local Ad Spend Forecast To Be Flat In 2019
MediaDailyNews, Wayne Friedman - Friday, March 1, 2019
Only entertainment industry advertisers -- amusement parks, sports teams, motion-picture theaters a ...
- Tribune Publishing Taps Digital Agency Ntooitive As Business Intelligence Provider
Publishers Daily, Sara Guaglione - Friday, February 22, 2019
As a platform vendor, Ntooitive will help Tribune with various sorts ...
- National Geographic, Tourism New Zealand Partner On Global Campaign
Publishers Daily, Sara Guaglione - Wednesday, February 20, 2019
This year's five-month campaign will span across National Geographic's digital, social a ...
- Facebook Mulls Cross-Platform Messaging Between Its Platforms
Digital News Daily, Gavin O'Malley - Friday, January 25, 2019
Facebook is reportedly planning to further integrate Messenger, Instagram and WhatsApp. ...
- Hearst Titles Show Soaring Cross-Platform Growth
Publishers Daily, Sara Guaglione - Thursday, January 17, 2019
Per MPA, Hearst magazines had the highest growth across all three onli ...
- Nielsen Now Includes OTT, Mobile In Measurement Service
Television News Daily, Wayne Friedman - Monday, January 7, 2019
For the first time, Nielsen will include mobile audiences within its Tot ...
- 'The Atlantic' Hires Design Team, Dance Media Taps New Publisher-CRO
Publishers Daily, Sara Guaglione - Wednesday, December 26, 2018
The Atlantic has hired design team Peter Mendelsund and Oliver Munday ...
- The Importance Of Closing The MarTech Gap
MediaDailyNews, Shiva Kris - Wednesday, December 26, 2018
Despite years of focus, we still can't establish a user's identity acro ...
- Epic To Launch Cross-Platform Game Services
Digital News Daily, Gavin O'Malley - Wednesday, December 12, 2018
They were first built for Fortnite and have since been tested ...
- Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six Years
Research Intelligencer, Joe Mandese - Thursday, December 13, 2018
A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 20 ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across Platforms
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2018
The Association of National Advertisers and the American Association of Advertising Agenci ...
- Katz Networks Restarts Court TV Network Cross-Platform
Television News Daily, Wayne Friedman - Monday, December 10, 2018
Katz Networks is buying Court TV's library, network name, trademark and websi ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
Pixalate says it is the first solution to be accredited across a ...
- Disney Strikes Deal With Google Ad Manager
MediaDailyNews, Wayne Friedman - Tuesday, November 27, 2018
The deal with Google Ad Manager will provide key delivery, optimization a ...
- Nielsen Unveils New Product To Measure Advanced Audience Segments
Television News Daily, Wayne Friedman - Wednesday, November 14, 2018
Nielsen Advanced Audience helps advertisers with their media buys -- providing mo ...
- Millennials Enjoy Traditional TV Shows, But In Digital
TV Watch, Wayne Friedman - Friday, October 19, 2018
On linear TV, the average age of an "SVU" viewer is 6 ...
- Total TV Consumption Flat For September, 18-49 Viewers Dip
Television News Daily, Wayne Friedman - Monday, October 15, 2018
The drop is assumed to come via unrated shows through internet-connected devic ...
- Good Old FileMaker Platform Tweaks The Next Big Thing
Marketing Daily, P.J. Bednarski - Friday, October 12, 2018
"We're not a flashy start-up," says a FileMaker exec. New ads emphasi ...
- 'Atlantic' Taps Hardiman As Chief Business And Product Officer
Publishers Daily, Sara Guaglione - Thursday, August 30, 2018
Hardiman will guide audience experience and product strategy across The Atlantic's platform ...
- 'Face' Story Pairs 'NatGeo' Journalism With Digital Savvy
Publishing Insider, Melynda Fuller - Thursday, August 30, 2018
National Geographic's September cover, "The Story of a Face," follows Katie Stubblefiel ...
- Ozy's CRO O'Sullivan Looks to Diverse Audience, Unique Editorial Model To Drive Growth
Publishing Insider, Melynda Fuller - Monday, August 20, 2018
O'Sullivan says she has more creative freedom than ever before without a ...
- Bloomberg Media Group Unveils Ad.Apt, New Display Ad Format
Publishers Daily, Sara Guaglione - Monday, July 30, 2018
It will use Bloomberg Media's reader data to customize ads, as we ...
- CBS Launches New Branded Entertainment Division, Eye Max
Television News Daily, Wayne Friedman - Tuesday, April 17, 2018
Focused on bringing new creativity for branded integration deals to improve rea ...