- VideoAmp Names Gaudin Chief Legal, Privacy Officer
Digital News Daily, Karlene Lukovitz - Wednesday, January 22, 2020
Andrew Gaudin will be charged with overseeing VideoAmp's global legal and priva ...
- Les Carter Returns To Cadent, As CTO
Digital News Daily, Karlene Lukovitz - Monday, January 13, 2020
Carter will oversee integration of the recently acquired 4Info OTT and C ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'
Television News Daily, Wayne Friedman - Wednesday, January 8, 2020
NBCUniversal announced at the Consumer Electronics Show that it is starting ...
- NBCU To Enable TV, Digital Ad Buys In Single Platform
Digital News Daily, Karlene Lukovitz - Wednesday, January 8, 2020
NBCUniversal will soon be able to offer ad buys that span line ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From Them
Television News Daily, Shereta Williams - Wednesday, January 8, 2020
Key political advertising issues and trends include local broadcast TV's effectiveness, t ...
- Noticias Telemundo Revamps Editorial, Digital For 2020 Election Coverage
Television News Daily, Fern Siegel - Tuesday, December 17, 2019
Pew Research projects 32 million Hispanics will be eligible to vote ...
- CBS Joins OpenAP
Digital News Daily, Karlene Lukovitz - Monday, December 9, 2019
With the addition of CBS's TV and digital inventories, following the ViacomC ...
- WGBO, 'Chicago Reporter' Create Bilingual News Team Latinext
MediaDailyNews, Fern Siegel - Friday, November 29, 2019
Latinext, a multiplatform bilingual news team, will service the estimated 2.1 milli ...
- ABC To Stop Releasing Live Program/Same Day TV Viewing Data
Television News Daily, Wayne Friedman - Monday, November 11, 2019
ABC will only release viewing data for three-, seven-, or 35-day time-shift ...
- 'The Washington Post' Creates New App For Reading Articles On TV
Publishers Daily, Sara Guaglione - Monday, October 14, 2019
The Washington Post's Emerging News Products team curates the top stories ...
- What Is A Data-driven Publisher?
Show Daily, Nina Lentini - Friday, October 4, 2019
"We try to use that as a reference for marketers and sal ...
- Telemundo Pushes For Top Place In U.S. Spanish-Language Media
Television News Daily, Fern Siegel - Tuesday, October 1, 2019
Telemundo is challenging Univision's supremacy in the 2018-2019 season. The Comcast-owned netwo ...
- TBS' 'Miracle Workers' Pulls Out The Stops On Social
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
It spread heavenly love across all of its social channels with thoughtf ...
- Discovery Picks FreeWheel For Unified Ad Management
Digital News Daily, Karlene Lukovitz - Tuesday, October 1, 2019
The full-portfolio platform spans Discovery Go, as well as cable/satellite provider ap ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TV
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
The plan calls for expanding solution to all of OTT "soon," t ...
- 'Choir & Organ' Digitizes 26 Years Of Archives
Publishers Daily, Melynda Fuller - Monday, September 16, 2019
Subscribers to Choir & Organ can now access its digital back catal ...
- Industry Leaders Weigh In On MRC's Final Cross-Media Standards
Advanced TV Insider, Karlene Lukovitz - Friday, September 13, 2019
What will these standards for video advertising measurement mean for ATV? Sever ...
- MediaQurator Platform Integrating Ad-ID Standard Capability
Digital News Daily, Karlene Lukovitz - Friday, September 6, 2019
The integration will enable additional validation to further streamline agencies' digital advertisi ...
- Will Users Ever Get Centralized, Cross-Platform Video Content Access?
Video Insider, Karlene Lukovitz - Tuesday, July 23, 2019
Ultimately, platforms that expect to survive the Darwinian streaming environment won't ha ...
- Sinclair Kicks Off OTT Campaign Measurement Service
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access
Television News Daily, Wayne Friedman - Tuesday, June 25, 2019
The partnership gives TV buyers cross-platform access to more than 600 publishe ...
- Brands Aren't Leaving TV For Facebook, Google
TV Watch, Wayne Friedman - Tuesday, June 25, 2019
For all the discussions about how media dollars have moved back ...
- Growing TV Options Give Rise To Six Types Of Viewers
Television News Daily, Wayne Friedman - Tuesday, June 4, 2019
With TV viewing fractionalizing through different platforms and devices, new research sugges ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
MAD, Steve McClellan - Tuesday, June 4, 2019
A new study from the 4As on industry measurement issues finds th ...
- Do Local TV Stations Operate In A Competitive Silo?
MediaDailyNews, Rick Ducey - Thursday, May 30, 2019
What's driving local ad investments is matching creative messaging targeting consumers ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
The new video ad marketplace will be called "Community" and be cross-platfor ...
- IAB: Consumers Watch Video Differently On Different Screens
MediaDailyNews, Joe Mandese - Friday, May 3, 2019
Consumers watch video differently on different screens throughout the day. That ...
- 'Reporter's' Notebook: ARF Conference, Day One
MediaDailyNews, Tony Jarvis - Tuesday, April 16, 2019
Advertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-par ...
- The Hartford Gets A Brand Makeover
MAD, Larissa Faw - Friday, April 5, 2019
The Hartford is giving brand's icon, The Hartford Buck, a personality f ...
- Finding A Solution: Universal IDs Vs. Proprietary IDs
MediaDailyNews, Beth Frutkin - Friday, April 5, 2019
With the rise of OTT and cross-platform buys, and programmatic video becomi ...