Sinclair Broadcast Group has launched a daily OTT campaign measurement service for cross-platform metrics in a local market.
Its Compulse360, part of Sinclair’s CompulseOTT local TV video unit, which aggregates and sells OTT inventory, will offer advertisers near real-time campaign metrics of advertising in-flight.
Compulse360 will be backed by Comscore's cross-platform video advertising measurement tool, Comscore Campaign Ratings, “to prove the efficiency of the campaigns [that] run through the new ad network.”
Brian Hunt, head of OTT/CTV for CompulseOTT and Sinclair Digital Group, stated the service will provide a necessary level of transparency. “No longer should self-reporting of campaign results be tolerated by local and regional advertisers.”
Sinclair says CompulseOTT, which was launched in August 2018, is now sold by more than 1,000 sales representatives in over 100 local markets. It currently has 3,000+ campaigns running through its platform.
Sinclair says CompulseOTT exceeds 2,000 individual segments for targeting viewers, as well as over 20 different key OTT metrics. Its advertising can be seen on various OTT distribution platforms, such as Roku, AppleTV, gaming consoles, SmartTV's and streaming sticks.
Sinclair owns, operates and/or provides services to 191 television stations in 89 markets.