SpotX is now available through Mediaocean’s Connect Partner Platform, via Mediaocean’s Spectra OX, Spectra DS local systems and Prisma.
The partnership will give media TV buyers cross-platform access to more than 600 publishers offering video inventory through SpotX across all screens and streams -- desktop, mobile and connected TV devices.
SpotX clients include A+E Networks, AT&T, The CW Network, Discovery, Electronic Arts, E.W. Scripps, and Fox Corp. SpotX says all transactions made on the platform will also be reviewed by its in-house brand safety team for transparency.
Last month, Syncbak, an OTT (over the top) video platform, announced a deal with Mediaocean, giving media buyers access to purchase live and on-demand local broadcast streaming inventory.
In February, TV programmatic company WideOrbit struck a deal with Mediaocean to automate the buying and selling of local broadcast advertising commercials. WideOrbit’s WO Traffic is used by broadcast station groups in more than 90% of U.S. local TV ad revenue; its WO Programmatic helps more than 1,000 stations in 180 media markets.
Previously, another automated TV platform, ITN Holdings, inked a deal last year with Mediaocean for local broadcast television, integrating ITN’s ProVantageX platform with Mediaocean’s Spectra.
Mediaocean says its platform handles $150 billion in global advertising spend, serving more than 100,000 users across agencies, advertisers, broadcasters and publishers worldwide.