According to News Corp VP, Advertising, Technology & Operations Stephanie Layser, it is crucial for publishers to go beyond advertising and to the idea of identity. She further discussed how her team is able to collect data across different brands and associate various interactions, tying user value to singular ID. All of this helps the publisher optimize advertising strategy toward user.
MODERATOR Amanda Dean, Senior Programmatic Strategist, Watson Advertising; PANELISTS Stephanie Layser, VP, Advertising, Technology & Operations, News Corp, David Pond, Director of Programmatic Operations, Vox Media, Dave Smith, VP of Monetization & Yield Management, Pandora
Find the rest of this session, and more, at our Publishing Insider Summit Agenda Page.