- Brand Value Being Replaced By Customer Relations In Valuing Companies
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
An analysis of British brands bought between 2005 and 2014 by Markabl ...
- Customer Experience And Brand Value Are The Same Thing
London Blog, Sean Hargrave - Monday, March 7, 2016
As research shows, customer experience has leapfrogged brand value in company valuatio ...
- How Fast Can Your Brand Reverse?
London Blog, Sean Hargrave - Wednesday, March 2, 2016
Celebrity endorsement and slick marketing is great -- but if you c ...
- Merkle Acquires Comet, Uses Real-Time Data To Influence Behavior
MediaDailyNews, Laurie Sullivan - Wednesday, March 2, 2016
Merkle announced Wednesday its seventh acquisition in two years. The company boug ...
- Social Media Customer Service Declines
The Social Graf, Erik Sass - Wednesday, March 2, 2016
Once heralded as the future of customer service, social media has most ...
- Companies Fail To Respond To Customer Emails
Email Marketing Daily, Jess Nelson - Thursday, February 25, 2016
There is a wide discrepancy between customer service expectation and delivery, accordi ...
- IBM Identifies Gap In Creating Innovative Customer Experiences
MediaDailyNews, Laurie Sullivan - Friday, February 19, 2016
Three market segments -- mobile at 64%, Internet of Things at 6 ...
- Twitter Makes It Easier For Customer Service To Switch To Direct Messages
Around the Net In MAD London, Sean Hargrave - Friday, February 19, 2016
Twitter is trying to make it easier for businesses to deal wi ...
- Handling Complaints Well Engenders Brand Loyalty
Around the Net In MAD London, Sean Hargrave - Tuesday, February 16, 2016
Three-quarters (75%) of Brits will be encouraged to make a repeat purcha ...
- Fans Are The Brand - Ignore This At Your Peril
London Blog, Sean Hargrave - Friday, February 12, 2016
Soccer clubs need to realise their product and their brand is t ...
- Customer Experience Moves Up The B2B Agenda
Around the Net In MAD London, Sean Hargrave - Tuesday, February 9, 2016
Customer experience is taking a more central role at B2B brands ...
- BT Denies Major Outage Was Caused By A Cyberattack
Around the Net In MAD London, Sean Hargrave - Wednesday, February 3, 2016
BT has suffered a massive network outage leaving millions of users witho ...
- BT Is The National Disgrace All Marketers Can Learn From
London Blog, Sean Hargrave - Wednesday, February 3, 2016
If you're not lucky enough to be a monopoly in large par ...
- Silo Smashing Is How Brands Will Live Or Die Digitally
London Blog, Sean Hargrave - Tuesday, February 2, 2016
A good customer experience is not a nice addition -- it's actual ...
- PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday target ...
- Brands Must Listen To Improve Customer Service
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2016
Nearly 70% of consumers go to recommendation engines, Web sites, and soci ...
- Call Centers Frustrate Consumers; Businesses Beware
Research Brief, Jack Loechner - Tuesday, December 8, 2015
According to the third annual Customer Service Report survey from Corvisa, consume ...
- Is 2015 The Last Year Of In-Store Black Friday?
Around the Net In MAD London, Sean Hargrave - Friday, November 27, 2015
2015 is set to mark a paradigm shift in how British retaile ...
- Slow Start, But Experts Predict A Billion-Pound Black Friday
Around the Net In MAD London, Sean Hargrave - Friday, November 27, 2015
Businesses are reporting a slow start to Black Friday. UK stores open ...
- Black Friday -- Keep Calm And Carry On Shopping
London Blog, Sean Hargrave - Friday, November 27, 2015
Black Friday shows that online retailers have improved capacity -- but on ...
- HomeAdvisor, Google Bring Home Improvement Bookings To Places
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2015
A list of service professionals for home improvements had been one to ...
- Three-Quarters Surveyed In Retail Study Say Email Is Best Customer Service Channel
Email Marketing Daily, Jess Nelson - Wednesday, November 4, 2015
Starbucks put a red coffee cup in the hands of patrons Monda ...
- Abandon Hope All Ye Who Ignore Mobile In Reinvented Customer Journeys
London Blog, Sean Hargrave - Thursday, October 29, 2015
Customer experience is the new marketing, and mobile is at its hear ...
- Leveraging Email For Pro-Active Customer Service
Email Insider, Kara Trivunovic - Tuesday, October 27, 2015
Awaiting late delivery of her daughter's Halloween costume, Kara realizes again th ...
- Long-Term Customer Loyalty, Engagement On The Decline
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2015
Despite ongoing efforts and technology advances on mobile and search engine que ...
- Dear Brands - To Make Loyalty Stick, First Make It Convenient
London Blog, Sean Hargrave - Thursday, October 1, 2015
Who wants to put cards in a wallet and assign offers ...
- UK Companies Fail To Rise Above 'OK' Customer Service
Around the Net In MAD London, Sean Hargrave - Tuesday, September 29, 2015
No company in the UK, France or Germany delivers an excellent custom ...
- Royal Mail Signs Up Havas Helia And Publicis Chemistry
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Royal Mail has appointed Havas Helia to handle customer engagement and Public ...
- Tesco And Morrisons Advertising Less To Focus On Customer Experience
Around the Net In MAD London, Sean Hargrave - Wednesday, September 16, 2015
Tesco and Morrisons are distancing themselves from more big TV ad campaign ...
- Brands Tasking Marketers With Customer Experience Role
Around the Net In MAD London, Sean Hargrave - Wednesday, September 16, 2015
Brands are increasingly including customer experience in CMOs' remit as the 24 ...