- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Telmar, a leading provider of media-planning and buying software and data ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and Californ ...
- Boost Mobile Should Stop Boasting Of 'Unlimited' Data, Watchdog Says
Digital News Daily, Wendy Davis - Friday, June 18, 2021
"Boost Mobile has failed to provide proper support for the use ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Facebook Begins Testing Oculus Mobile App Ads, Eyes New Revenues For Game Developers
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
Facebook on Wednesday announced the rollout of what it described as ...
- Amazon Allegedly Blocking Google FLoC: Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohor ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verificati ...
- New Email Analytics Tool Offered By Litmus
Email Marketing Daily, Ray Schultz - Wednesday, June 16, 2021
Brands can use the tool, which offers ESP integrations, to combine co ...
- Grappling With The Cookieless Future
Digital News Daily, Christian Shea - Monday, June 14, 2021
Advertisers need to change the how of media targeting, rather than t ...
- Supreme Court Orders New Look At LinkedIn Battle With hiQ Over Scraping
Digital News Daily, Wendy Davis - Monday, June 14, 2021
In an order issued Monday, the Supreme Court has given LinkedIn anoth ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisio ...
- Privacy Dodge: Developers Say The Issue Is An Afterthought At Their Firms
Email Insider, Ray Schultz - Tuesday, June 15, 2021
There is a gap between the stated beliefs about protecting privacy ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign wi ...
- Firm Launches Product It Says Will Allow Consumers To Profit From Their Data
Email Marketing Daily, Ray Schultz - Monday, June 14, 2021
Invisibly claims people will be able to earn $1,000 from licensing a ...
- Amazon Reportedly Faces $425 Million Privacy Fine In Europe
Digital News Daily, Wendy Davis - Thursday, June 10, 2021
Amazon is facing a possible fine of nearly half a billion dolla ...
- New Tool IDs Consumers While Guarding Their Privacy, Firm Says
Email Marketing Daily, Ray Schultz - Friday, June 11, 2021
Data collaboration platform InfoSum's new tool allows brands to achieve addressability acro ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Friday, June 11, 2021
The deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- Biden Revokes Ban On TikTok And WeChat
Digital News Daily, Wendy Davis - Wednesday, June 9, 2021
The White House Wednesday rescinded executive orders issued by former President Dona ...
- NetWise Claims Tool Helps B2B Publishers Target Audiences
Publishers Daily, Ray Schultz - Monday, June 7, 2021
The NetWise Audience Platform does not require an engineering team to us ...
- Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identi ...
- BrandTotal Can Proceed With Some Facebook Data Access Claims
Digital News Daily, Wendy Davis - Friday, June 4, 2021
A federal judge has handed Facebook a partial defeat in its batt ...
- Study: Consumers Want To Know What Data Brands Have On Them
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Most are nervous about online data security. And they support Apple's transparen ...
- Ad Groups Warn Of 'Crushing' Costs Of Proposed Colorado Privacy Law
Digital News Daily, Wendy Davis - Wednesday, June 2, 2021
The ad industry is asking Colorado lawmakers to reject a proposed priva ...
- The Capricious Consumer: Shoppers Want Firms To Use Their Data, But Remain Suspicious
Email Insider, Ray Schultz - Wednesday, June 2, 2021
Over half of consumers have permanently changed their shopping habits in t ...
- American Household Data Usage Begins To Normalize, Expands At Historic Rates
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2021
In another sign that American media consumption is returning to more normaliz ...
- New York's Privacy Bill Is Too Onerous For Publishers
Publishing Insider, - Thursday, May 27, 2021
The bill could negatively affect publishers by diminishing the value of the ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announc ...
- New York's Sweeping Privacy Bill Moves Forward In Senate
Digital News Daily, Wendy Davis - Tuesday, May 25, 2021
An opt-in New York privacy bill advanced again on Monday in t ...
- Havas Media Appoints Bregman NA Chief Data Officer
MAD, Steve McClellan - Friday, May 21, 2021
The appointment continues the makeover of Havas Media's North America executive leadersh ...