Tag results for "data management"
- Samba TV Hires Kris Magel To Build First-Party Data BusinessMagel will build partnerships with a focus on the industry trend ...
- FTC's Slaughter Suggests Agency Will Scrutinize Behavioral Advertising"Can we move away from the outdated notice-and-consent model to govern questio ...
- Data Of Choice: Brands Are Moving Toward First- And Zero-Party SourcesPrivacy concerns are driving 86% of marketers to invest more in first-par ...
- CDP Vendor List Grew In First Half Of 2021, As Did EmploymentThe growth of customer data platforms was especially strong in the Asia-Pacif ...
- Comscore Enables Cookie-Free Audience Targeting Via 1st-Party DataComscore, which established itself as one of the ad industry's major med ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Duck With Apple: Email Tracking Blockers Have A Central FlawDuckDuckGo offers an anti-tracking service, but a report says that tool, a ...
- NAI Launches Opt-Out Ad Targeting Based On Hashed Emails, Partners Include Google, Verizon MediaGoogle, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Med ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' MandatesTwo-thirds of the world has enacted legislation to protect consumer data privac ...
- NBCU Names Merkle's John Lee Chief Data OfficerLee will develop a "first-party data strategy" and set a "new standar ...
- Data Snails: Almost Two-Thirds Of Firms Are Not In Full Compliance With Privacy LawsHalf of U.S. companies don't even know which regulations apply to the ...
- China's New Privacy Law Could Result In Tough Fines For FirmsThe data protection authority can impose penalties of up to U.S. $7 ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- Scraping Doesn't Violate Anti-Hacking Law, Press Freedom Group And News Publishers ArgueInterpreting the Computer Fraud and Abuse Act to prohibit scraping could "outl ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah FaySarah Fay explains what her friends and former Madison Avenue colleagues a ...
- Sailthru Forms Integration With Segment To Tie Email, Other Channels To A Single UserMarketers can also combine mobile data with email engagement, the company s ...
- 'Eavesdropping' Lawsuit Against Bose DroppedAfter four years of litigation, an Illinois resident has dropped a lawsu ...
- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' TooIn this week's analysis of Bombora's Company Surge data, "real-time personalization," "bra ...
- Facebook, Twitter, Google Threaten To Leave Hong Kong Over Proposed Data LawsBig tech companies threatened to leave Hong Kong Tuesday after the Chine ...
- Allant And Adstra Team Up To Help Mid-Market Brands Control Their DataThe partnership combines Allant's data capabilities and Adstra's third-party data and identi ...
- Magnite-Led Publisher, DSP, Buyer Consortium Completes First Phase Of First-Party Data InitiativeFor the initiative, already handling more than 3 billion transactions daily, 30-pl ...
- How Agencies Acquire Data And Their Greatest NeedsHalf of agencies participating in a study outsource data functions and ci ...
- Data About Americans Given To Hundreds Of Little-Known FirmsThe data ends up in the hands of companies in China, Russi ...
- Mozilla, Killi Give Consumers Choices On Who Benefits From Their DataMozilla is taking a slightly different privacy approach from Apple, Google, a ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023Google has extended its deadline to deprecate third-party cookies in its Chro ...
- Apple Says Tight Control Over Apps Boosts Security And PrivacyApple, which famously doesn't allow sideloading, says in its new report th ...
- Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief ObstacleTwo out of three marketers surveyed boosted mobile marketing budgets over t ...
- YouTube Influencer Sells His Search Data On eBayHere's how much YouTube celebrity and Instagram influencer Rafael Neugart got f ...
- AI: Experts Voice Concerns Over Its Ethical Design And Focus On Profits, Social ControlExperts say there's a lot at stake, and are concerned that ...
- Broadband Providers Battling Net Neutrality Point To Victory In New YorkA judge's injunction blocking New York's mandate for $15-a-month broadband supports t ...
