- It Didn't Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Disruption often comes with mergers and acquisitions, but not for Data Ax ...
- China Passes Tough New Data Privacy Law
Around the Net in Email, Ray Schultz - Friday, August 20, 2021
China’s National People’s Congress has passed a law, greatly restricting how compani ...
- Are You Smart Enough To Use A CDP? Study Shows Confusion Abounds
Email Insider, Ray Schultz - Friday, August 20, 2021
Email is seen as an area where CDPs can help, but n ...
- T-Mobile Hack Spurs Call For Crackdown On Data Retention
Digital News Daily, Wendy Davis - Wednesday, August 18, 2021
T-Mobile's widely publicized data breach involving the theft of Social Security number ...
- Merkle Integrates Identity Tool Within ActionIQ With An Eye Toward The Cookieless Future
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The integration is an expansion of the firms' partnership and allows markete ...
- Google Reportedly Readies Update To Incognito Mode Privacy Disclaimers
Digital News Daily, Wendy Davis - Monday, August 16, 2021
Google appears to be revising its disclaimers about the Chrome browser's "incognit ...
- Hudson MX Bolsters Client Service Team With Former Senior Media Agency Execs
MediaDailyNews, Joe Mandese - Monday, August 16, 2021
Media-buying data-processing firm Hudson MX this morning announced several high-profile former med ...
- Data Exchanges Like AWS Leaving Mark On Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
Data exchanges are increasingly becoming popular hosts for companies looking to b ...
- Buy- And Sell-Side Execs Join New TV Data Initiative Advisory Group
Video Insider, Karlene Lukovitz - Tuesday, August 17, 2021
Major agencies, advertisers, broadcasters, streamers and platforms are on board to he ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for t ...
- Nielsen Can Take A 'Hiatus,' But TV Market, Upfronts Move On
TV Watch, Wayne Friedman - Monday, August 16, 2021
Nielsen has had other longstanding issues with marketers and media, such ...
- Google Bans Tracking Tool That Sold Location Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
Google has banned SafeGraph -- a company that sold Android users' locati ...
- Facebook Builds $800M Data Center In Arizona
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 12, 2021
Facebook on Thursday said it plans to build a data center ...
- Firefox Beefs Up Cookie Deletion Capabilities
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Mozilla's Firefox browser is rolling out a new feature that it sa ...
- The Conscientious Marketer: Don't Send Emails To People Who Have Unsubscribed
Email Insider, Ray Schultz - Tuesday, August 10, 2021
Over 85% of consumers have received unsolicited emails or texts from fir ...
- Identity Resolution In An Ad World Constantly Changing: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards ...
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sens ...
- Havas Appoints Janus Global Head Of Data For Havas CX
MAD, Steve McClellan - Friday, August 6, 2021
In this new role, Janus has been charged with leading and developi ...
- LiveRamp CEO Talks About Why He Hired Microsoft Search Guru Pann
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Scott Howe, who hired Pann to work at Microsoft, says he ...
- Google To Ask Supreme Court To Nix Investors' Lawsuit Over Delayed Data Breach Disclosure
Digital News Daily, Wendy Davis - Thursday, August 5, 2021
Google plans to ask the Supreme Court to scrap a lawsuit ...
- Apple The Autocrat: Tech Firm Announces Plan To Track Presumed Child Pornography Uploads
Email Insider, Ray Schultz - Friday, August 6, 2021
The Electronic Frontier Foundation denounces the effort as a potential privacy violatio ...
- Why Microsoft VP Of Search David Pann May Have Jumped To LiveRamp
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 5, 2021
LiveRamp reported Q2 earnings on Thursday one day after announcing that t ...
- A Cautionary Word On Salesforce Release Updates
Around the Net in Email, Ray Schultz - Thursday, August 5, 2021
Salesforce Release Updates pose a security risk. Here is how teams c ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people f ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers ...
- Validity And Spamhaus Partner On Email Security
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Validity is integrating blocklists into its platform, courtesy of Spamhaus. ...
- Enhanced MessageGears Tool Allows Email Customization Without IT, Firm Says
Email Marketing Daily, Ray Schultz - Friday, July 30, 2021
Data Variables helps marketers launch campaigns quickly because data has been categoriz ...
- New Bill Would Ban Behavioral Targeting Of Minors
PolicyBlog, Wendy Davis - Thursday, July 29, 2021
The Protecting the Information of our Vulnerable Children and Youth Act, introduc ...
- Senators Wicker, Blackburn Push For Privacy Law That Would Override State Bills
Digital News Daily, Wendy Davis - Wednesday, July 28, 2021
Two Republican senators on Wednesday introduced a privacy bill that would overri ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Thursday, July 29, 2021
With the deprecation of third-party cookies comes confusion. Merkle in early Ju ...