Marketing tools provider Validity has formed a
partnership with Spamhaus, the IP and domain reputation authority, to help brands ensure their emails are secure.
The partnership formalizes an existing working relationship. Validity
integrates the leading blocklists into its platform, thanks to Spamhaus.
“Together we can assist partners in clarifying illegitimate and legitimate mail before it even reaches a
consumer’s inbox,” says Greg Kimball, senior vice president and global head of email solutions at Validity, commenting on the partnership. “It truly takes an internet community to
keep consumers safe.”
“Everyone, including senders and receivers, has a role to play in helping make the internet a safer place,” says Simon Forster, CEO of Spamhaus
Technology.” IP and domain reputation data contains fingerprints of malicious behavior.”
Forster adds that “it is vital to expand the breadth of data
shared, analyzed, and utilized globally. Together, we can increase the reach of this data, reducing threats and consequently brand erosion, meanwhile paving the way to help the industry do
what’s right.”
Last year, largely due to COVID-19, the FBI received nearly 20,000 business email compromise (BEC) complaints showing $1.8 billion in losses to victims. Spam remains
a persistent problem, tarnishing the reputation of even legitimate companies.
“This partnership is fundamental to Validity’s mission to empower today’s marketers to
practice ethical, fair marketing and build meaningful customer relationships grounded in trust,” Kimball says. “There are far too many bad actors in the email industry, preying on consumer
vulnerabilities to conduct malicious activity.”
Kimball adds that “when marketers conduct email efforts fairly, security services and mail providers can spend
more time focusing on truly malicious senders.”
Validity’s products
include DemandTools, BriteVerify, Trust
Assessments, Everest, and GridBuddy.