- Why Google Made Changes To Its Design Language
Performance Marketing Insider, Laurie Sullivan - Thursday, May 20, 2021
Design and color act as a first impression, especially for apps ...
- D2C Brands Tune-In to Primetime
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
TV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- Pancheros' Digital-First Brand Makeover
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
More than a "campaign," Pancheros' recent brand push put digital and da ...
- Data Limitations Force Industry To Create New Ad Optimization Methods
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 19, 2021
Marketers' transition to first-party data has blind spots, despite analysts' efforts ...
- Is Data Governable? What Firms Are Doing To Ensure Visibility And Control
Email Insider, Ray Schultz - Monday, May 17, 2021
Brands need data -- but they face gaps in both their da ...
- Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Omnicom Media Group data and analytics division Annalect has struck a de ...
- Facebook Could Lose Ability To Send EU Data To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 14, 2021
Facebook failed to block an EU privacy decision that could suspend i ...
- Imported Can-Spam: How GDPR Affects Email Marketing From The U.S.
Email Insider, Ray Schultz - Friday, May 14, 2021
There are some differences that brands should be aware of before th ...
- New York Lawmaker Introduces Broad Privacy Bill
PolicyBlog, Wendy Davis - Thursday, May 13, 2021
"Behavioral advertising generates profits by turning people into products and their activi ...
- Google Analytics Will Soon Work Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Google on Thursday announced privacy features that allow marketers to gain insigh ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- German Data Head Says Facebook Can't Use WhatsApp Data Under GDPR
Around the Net in Email, Ray Schultz - Wednesday, May 12, 2021
Facebook has been barred by Germany’s data commissioner from using data ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16
Digital News Daily, Wendy Davis - Tuesday, May 11, 2021
A bipartisan bill introduced Tuesday would restrict online companies' ability to u ...
- Advocates Call For New Curbs On Junk-Food Marketing
Digital News Daily, Wendy Davis - Wednesday, May 12, 2021
The U.S. "has continued to rely on an outdated self-regulatory model th ...
- Machine Learning's Slow Learners: Few Firms Lead In Delivering On A Data Strategy
Email Insider, Ray Schultz - Wednesday, May 12, 2021
Only 2% rate themselves as the top of the scale, MIT Technolo ...
- Onboarding Firm Integrates With Adobe CDP To Drive Identity Resolution
Email Marketing Daily, Ray Schultz - Wednesday, May 12, 2021
The arrangement extends Adobe CDP capabilities into the ID space, MediaWallah s ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for markete ...
- Most Microsoft 365 Users Hit With Email Data Breaches, Study Claims
Email Marketing Daily, Ray Schultz - Tuesday, May 11, 2021
Most IT personnel are frustrated with Microsoft's DLP security protections, an Egre ...
- Marketing, Sales Teams Least Data-Driven Departments
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, abo ...
- Congress Can't Afford To Lose This Chance To Pass A Privacy Law: Opinion
Around the Net in Email, Ray Schultz - Monday, May 10, 2021
Congress has run out of excuses for failure to pass national da ...
- Everalbum Finalizes FTC Settlement, Will Delete Facial-Recognition Algorithms
Digital News Daily, Wendy Davis - Friday, May 7, 2021
The settlement resolves allegations that Everalbum misled users about its use ...
- Inexpensive Email Dumps Being Offered On The Dark Web
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
With cybercrime on the rise, there are more types of data availabl ...
- Webbula Data For Hashed Emails Will Be Offered By Narrative
Email Marketing Daily, Ray Schultz - Friday, May 7, 2021
Narrative and Webbula say hashed emails are the future of multichannel market ...
- Most U.S. Consumers Are Concerned About App Privacy: Study
Email Marketing Daily, Ray Schultz - Friday, May 7, 2021
Shoppers feel Apple and other companies should block advertisers from tracking t ...
- Precisely To Acquire Infogix, Data Governance Software Provider
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
The purchase combines two firms with expertise in data integrity -- ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2021
In what may be the most compelling argument yet to finally e ...
- Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
Performance Marketing Insider, Joe Mandese - Wednesday, May 5, 2021
Taking a page from Gillette's brilliant marketing strategy of giving away razo ...
- Marketers Ready For Automation In Branding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Perceptions are changing when it comes to automating every bit of t ...
- Acxiom Forms Integration With Google Cloud
Email Marketing Daily, Ray Schultz - Friday, April 30, 2021
The new partnership will help clients get more in-depth information from the ...
- Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 29, 2021
BrightEdge, Microsoft and others have seen a renewed focus across healthcare custome ...