Data streaming platform Narrative will offer access to the Webbula Audience Data solution for hashed emails, the company has announced.
This arrangement will provide clients with “the ability to better capitalize on the growing use of hashed emails with current and reliable data to deliver the most relevant ads at the right time to the most appropriate customers and prospects," states Nick Jordan, founder and CEO of Narrative.
Narrative connects data users with data originators such as Webbula, providing tools, automations and workflows, the company says.
The Webbula solution aggregates data, based on self-identified cross-channel behaviors, avoiding modeled assumptions. This encompasses more than 110 sources, including publisher partners, transactional events, social media, surveys and other data providers.
In addition, Webbula offers such strategic data segments as demographics, B2B, automotive, consumer interests, political and financial.
The partnership with Narrative will empower “brands, publishers, and platforms to pivot beyond cookies and MAIDs” states Douglas Egeth, chief operating officer, Webbula.
Moreover, Narrative is the first external data platform to provide access to Webbula's age, gender, ID mapping, and device characteristics connecting to hashed emails.
"Hashed emails are the future of multichannel marketing,” adds Vince Cersosimo, chief executive officer of Webbula, “More effective than anonymous identifiers, like cookies, hashed emails provide a more accurate identity linkage.”