Tag results for "data management"
- PreciseTarget, Equifax Partnership To Focus On Custom TargetingThe partnership, beginning in early November, will offer new products that enab ...
- Starvation Diet: Front-Line Workers Lack Access To DataThe best way to provide access may be to embed analytics rig ...
- Wyden Introduces New Do-Not-Track LawThe proposed privacy bill would allow the FTC to fine companies th ...
- Hunter Douglas Uses Speech Analytics Feedback To Improve Customer ExperienceManufacturer and marketer Hunter Douglas analyzed customer communications to identify when a ...
- UK Public Mistrustful On Data, But Only 1 in 5 Read T&CsAlthough 61% of the UK public believes more needs to be do ...
- B2B Data Gulch: Brands Lack Solid Acquisition StrategiesBrands' challenges include old data and a lack of time to devel ...
- One In Three B2B Marketers Cite Data As Critical ChallengeDun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B markete ...
- Amazon, Google, Microsoft Advertising Veteran Launches Analytics PlatformThe founder of an intelligent insights platform led the development of ...
- California AG Unveils Proposed Privacy RegulationsOne of the most significant proposed regulations requires companies to honor opt-o ...
- Moz Develops New Metrics For SEO AnalysisMoz's Domain Analysis launched earlier this week to support search engine optimizatio ...
- Google's Street View Privacy Settlement Moves ForwardThe agreement calls for the company to pay around $10 million ...
- Marketers Miss Target Customers Because Of Poor Data PracticeThat statistic sounds a little high, but the latest research from Epsilon-Conversa ...
- Brands Getting Too Comfortable With Media Budgets On Google, FacebookMarketers aren't doing enough to diversify their ad dollars or leverage first-par ...
- Trade Desk Strikes Data Deal With Vizio's InscapeThe deal will integrate Inscape's data directly into The Trade Desk's cross-devi ...
- Privacy Sinkholes: Deloitte Finds Gaps In Retail PerformanceLess than a fourth of retailers have integrated a data privacy pl ...
- Consumer Concern Over Personal Info Soars, Especially In The U.S.Consumer concerns about their personal information falling into the wrong hands h ...
- 250ok Integrates With Google Postmaster ToolsThe integration allows users to view their Gmail performance data in o ...
- IPG Launches New Acxiom-Powered Precision Targeting/Optimization CompanyThe new firm, Kinesso, will create new software and products that deliv ...
- Why There's A Scarcity Of Valuable DataTo compete in a world where data requirements continue to increase, markete ...
- IPG Launches Data-Based Media Activation Unit 'Kinesso,' Taps Kumar To Run ItA year after its $2.3 billion bet to acquire Big Data compa ...
- The Roundel Disney Deal: A Harbinger Of Things To Come?When they run a tv ad on Disney's channels, advertisers can n ...
- Consumers Are Annoyed By Excessive Retargeting: StudyShoppers are also more likely to respond to videos offering discounts, Clin ...
- Nielsen Completes Local TV Ratings RebootTo give local TV advertisers more stable viewership, consumer data and reliabilit ...
- Companies Can't Use Pre-Checked Boxes To Obtain Consent For Cookies, EU Court SaysEurope's highest court ruled Tuesday that companies can only track users w ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy CompliantLexus joined several companies in an initiative that ensures its influencer marketi ...
- Lotame Plans Services Built Off Its Private Data ExchangeLotame recently launched a Private Data Exchange that it says will n ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media BuysMarketers that use call tracking are more confident in their use ...
- Google Ads Takes Reporting Across AccountsGoogle Ads announced Monday the availability of cross-account analysis in Report Edit ...
- Xaxis' Bidon: 'We Have Forgotten The Creative Side'Xaxis is shifting from simply using data to identify and target peop ...
- Judge Won't Order Facebook To Allow Stackla Access To DataStackla sued Facebook last week for allegedly terminating its access based ...
