- Will Apple Disrupt Data-Led Political Advertising?
MAD London, Ken Leren - Friday, September 27, 2019
Apple is set to shake up political targeting ahead of next year ...
- Lending Tree's Wilson To Head Performance Marketing At Disney+ And ESPN+
Television News Daily, Wayne Friedman - Thursday, September 26, 2019
Brad Wilson will be executive vp, performance marketing for Disney+ and ESPN ...
- Ad Industry Urges California Governor To Veto Data Broker Bill
Digital News Daily, Wendy Davis - Wednesday, September 25, 2019
A new California law that would require data brokers to register wi ...
- Juul Halts All Advertising, CEO Replaced
Television News Daily, Wayne Friedman - Wednesday, September 25, 2019
Recently, major TV network groups including CBS, Viacom and WarnerMedia began rejecti ...
- Consumers Will Share Data Despite Privacy Fears: Study
Digital News Daily, Ray Schultz - Wednesday, September 25, 2019
Consumers are willing to share data, but women are less likely th ...
- MessageGears Integrates With Snowflake To Allow Cloud Data Access
Email Marketing Daily, Ray Schultz - Wednesday, September 25, 2019
Enterprise brands can now use the MessageGears platform to work with the ...
- Google To Refine Privacy Settings For Voice Assistant
Digital News Daily, Wendy Davis - Monday, September 23, 2019
Two months after it emerged that Google's voice assistant sent some user ...
- FTC May Loosen Children's Privacy Rules
Digital News Daily, Wendy Davis - Monday, September 23, 2019
An FTC official suggested the agency is considering changing children's privacy rul ...
- AMA Study Finds Consumers Have Peaked On Key Digital Media, Marketers Have Not
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2019
A major international study commissioned by the American Marketing Association indicates th ...
- Data Estimates 40% Of All Media Spend Is Wasted -- How One Company Is Plugging The Holes
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2019
Commerce Signals estimates 40% of all media spend is wasted, a numb ...
- Facebook Sued For Terminating Marketing Platform's Access
Digital News Daily, Wendy Davis - Friday, September 20, 2019
Marketing platform Stackla alleges its data access was shut down due ...
- Employees Cause Many Data Breaches, Study Says
Email Marketing Daily, Ray Schultz - Monday, September 23, 2019
Many employees believe they have a right to the data they wo ...
- This Is It: Last Changes In CCPA Await Governor's Signature
Email Insider, Ray Schultz - Friday, September 20, 2019
One amendment requires that data brokers register with the state AG. B ...
- Data Breaches A Global Problem Under GDPR: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 18, 2019
Over half of those surveyed say GDPR was more difficult to impleme ...
- California Lawmakers Pass Bill Requiring 'Data Brokers' To Register
Digital News Daily, Wendy Davis - Monday, September 16, 2019
California lawmakers on Friday passed a law that could require online ...
- Ditching Personal Information Is The Only Way To Save RTB
London Blog, Sean Hargrave - Tuesday, September 17, 2019
Campaigners argue that the supply chain is too vast and databases a ...
- Publishers Take The Fight To The Duopoly With First-Party Data
London Blog, Sean Hargrave - Monday, September 16, 2019
Media companies are focusing on first-party data to stop info from leaki ...
- Shots Fired As Publishers Tell Government To Tackle The Duopoly
London Blog, Sean Hargrave - Friday, September 13, 2019
"Daily Mail" says the duopoly's power could bankrupt publishers. The CMA wi ...
- Wi-Fi Worries: Consumers Use Public Services Despite Privacy Fears
Email Insider, Ray Schultz - Thursday, September 12, 2019
A BullGuard study finds Germans are more concerned about privacy than Briti ...
- Iterable Debuts Contextual Tool For Customizing Campaigns
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
The new product allows brands to personalize messaging based on data fr ...
- Adobe Builds Photoshop-Inspired Analytics Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 11, 2019
Adobe will bring together customer data from across an organization and prese ...
- GDPR Truants: Less Than Half Are Fully Complying
Email Insider, Ray Schultz - Wednesday, September 11, 2019
A study shows that less than half of businesses are in complian ...
- NBConsult To Offer TDS Data Transformation Services
Email Marketing Daily, Ray Schultz - Wednesday, September 11, 2019
The partnership will provide NBConsult clients with an "email archive migration pathway ...
- Sports Directory Lists 6,486 Email Addresses
Email Marketing Daily, Ray Schultz - Wednesday, September 11, 2019
From Dublin, scene of intense GDPR enforcement activity, comes news that t ...
- Some Period-Tracking Apps Shared Sexual, Other Sensitive Info With Facebook
Social Media Insider, Gavin O'Malley - Wednesday, September 11, 2019
In response to Privacy International report, Facebook says its terms prohibit ap ...
- Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media
Digital News Daily, Laurie Sullivan - Monday, September 9, 2019
Marketing teams spend about 32% of their time managing data quality, a ...
- LinkedIn Can't Block Analytics Company From Scraping Profiles
Digital News Daily, Wendy Davis - Monday, September 9, 2019
LinkedIn can't rely on a 33-year-old anti-hacking law to prevent the analyti ...
- New Tool Helps Firms Survive The California Consumer Protection Act
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
Integris Software says its Data Subject Request (DSR) service can help fir ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure Media
Data & Programmatic Insider, Laurie Sullivan - Friday, September 6, 2019
The integration with more than 60 data providers and marketplaces gives advertise ...
- Ozone Project And Lotame Partner To Unify Members' Data
Around the Net In MAD London, Sean Hargrave - Friday, September 6, 2019
Mediatel reveals the Ozone Project, the brand-safe, programmatic platform set up ...