- Two Words Will Get You Through GDPR -- Informed Consent
London Blog, Sean Hargrave - Friday, April 15, 2016
The GDPR headlines reference huge fines, but digital marketers need to foc ...
- Machine Learning Finds Nuances In Social Text, Images To Finely Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 13, 2016
Engineers at the machine learning startup indico have been working to devel ...
- Nielsen Marketing Cloud Enhances Data, Analytics For Media Planning
MediaDailyNews, Wayne Friedman - Tuesday, April 12, 2016
Nielsen is starting up a cloud-based tool for marketers to manage the ...
- Uber Discloses Data On More Than 12 Million Riders And Drivers
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, April 12, 2016
Uber said Tuesday it has provided information on more than 12 milli ...
- Microsoft Commits To Transatlantic Commercial Data Pact
Around the Net In Media, Gavin O'Malley - Tuesday, April 12, 2016
Microsoft plans to transfer users information to the United States using ...
- Yieldbot Names GroupM's Chris Copeland As President
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
Ad-tech firm Yieldbot named Chris Copeland to the post of president. Copela ...
- Digitas' Chief Media Officer Will Start His Own Company
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
DigitasLBi global chief media officer Baba Shetty is leaving the agency ...
- Data's Vital Role In Programmatic TV
Real-Time Daily, Brad Smith - Tuesday, April 12, 2016
As the programmatic TV drumbeat continues to accelerate, data and its u ...
- The Devil Made Him Do It
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 11, 2016
Jim Sterne, Founder of the eMetrics Marketing Optimization Summit, wrote The Devil ...
- FourthWall Media, Collective Deal: TV Segmentation First, Then Attribution
MediaDailyNews, Wayne Friedman - Friday, April 8, 2016
Programmatic and ad tech company Collective is licensing FourthWall Media cable ...
- 33Across Integrates New Audiences Into Oracle Data Cloud
Real-Time Daily, Tobi Elkin - Tuesday, April 12, 2016
Publisher monetization platform 33 Across on Tuesday announced a collaboration with Orac ...
- Verizon + Yahoo? It's Not So Far-Fetched
RTBlog, Tobi Elkin - Monday, April 11, 2016
Last Thursday, Verizon signaled that it wants to acquire the beleaguered Yaho ...
- IBM Assesses Its Place In The Changing Marketing-Tech Landscape
Around the Net in Real-Time, Tobi Elkin - Friday, April 8, 2016
What's next for IBM after the news last week that it hir ...
- Precision Marketing: Marketers Must Find Balance Or Fail
MediaDailyNews, Laurie Sullivan - Thursday, April 7, 2016
Marketers waking up to a world of connected consumers find as ma ...
- Localytics Integrates Mobile Data With Salesforce Data
Mobile Marketing Daily, Ben Frederick - Thursday, April 7, 2016
Mobile engagement platform Localytics announced a partnership with Salesforce today, marking Salesforce ...
- 8% Of Businesses Tapping Internet Of Things Data
Connected Thinking, Chuck Martin - Wednesday, April 6, 2016
For all the promise of big data being used to provide n ...
- On Data And Creativity: A Conversation With Conversant's Michael Davis
Real-Time Daily, Tobi Elkin - Wednesday, April 6, 2016
It's a goal for many industry stakeholders: the ability to use consum ...
- Search Data Tells A Story: Which Groups, Controversial Issues Engage Most
Red, White & Blog, Philip Rosenstein - Thursday, April 7, 2016
According to data gathered by Quantcast, men are more likely to ca ...
- GroupM CEO Brian Lesser Brings Programmatic To Old-School Media Buying
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 6, 2016
Adweekinterviews Brian Lesser, fomer CEO at Xaxis, and now North American C ...
- Self-Perception May Be Stronger Than Relevance When Targeting Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 6, 2016
Advertisements targeted based on an individual's online behavior are effective, but t ...
- Trump, Clinton Suffer Setbacks In Wisconsin
Red, White & Blog, Philip Rosenstein - Wednesday, April 6, 2016
Both parties' front-runners suffered losses as Wisconsinites went to the polls ...
- Salesforce Buys 'Deep Learning' Startup MetaMind
Around the Net in Real-Time, Gavin O'Malley - Tuesday, April 5, 2016
Salesforce just acquired “deep learning” startup MetaMind. “Deep learning is a ty ...
- Sizmek Releases Next-Generation Open Ad-Management Platform
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Sizmek on Monday announced the launch of MDX-NXT, an open ad-management platfo ...
- NYMag Publisher Taps Taboola For Data And Revenue
Around the Net in Real-Time, Tobi Elkin - Monday, April 4, 2016
AdExchanger reports on New York Media's search for partners that will enab ...
- Matchmaker, Matchmaker, Catch Me A Data Scientist
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 4, 2016
Before data scientists can join the Correlation One database, they must comple ...
- DataXu Releases Report On Ad Fraud: Auto, CPG And Telecom Sectors Most Affected
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Programmatic marketing software provider DataXu on Monday released the findings of ...
- IBM Names Bob Lord Chief Digital Officer
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Bob Lord, former AOL president and global CEO of Publicis' Razorfish, ge ...
- Data Gets The Mainstream Treatment
RTBlog, Felicia Greiff - Monday, April 4, 2016
You know a marketing trend has made it big when it's featur ...
- Google Sends Data Message To Brands Buying Programmatic Media
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 1, 2016
Understand the data, work with creative agencies, and drive a collaborative campai ...
- Dynamic Creative In A Programmatic World
Real-Time Daily, Paul Martecchini - Thursday, March 31, 2016
As marketers get savvier at collecting and leveraging data, the opportunities arou ...