- Matchmaker, Matchmaker, Catch Me A Data Scientist
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 4, 2016
Before data scientists can join the Correlation One database, they must comple ...
- DataXu Releases Report On Ad Fraud: Auto, CPG And Telecom Sectors Most Affected
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Programmatic marketing software provider DataXu on Monday released the findings of ...
- IBM Names Bob Lord Chief Digital Officer
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Bob Lord, former AOL president and global CEO of Publicis' Razorfish, ge ...
- Data Gets The Mainstream Treatment
RTBlog, Felicia Greiff - Monday, April 4, 2016
You know a marketing trend has made it big when it's featur ...
- Google Sends Data Message To Brands Buying Programmatic Media
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 1, 2016
Understand the data, work with creative agencies, and drive a collaborative campai ...
- Dynamic Creative In A Programmatic World
Real-Time Daily, Paul Martecchini - Thursday, March 31, 2016
As marketers get savvier at collecting and leveraging data, the opportunities arou ...
- ComScore Finds Xaxis Outperforms Its Benchmark
RTBlog, Tobi Elkin - Thursday, March 31, 2016
On Wednesday, comScore released the results of a global validation study th ...
- AOL Chief Tim Armstrong's Gambit To Build A Digital-Ad Empire At Verizon
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
The Wall Street Journal reports that AOL CEO Tim Armstrong is angli ...
- Less Than One In 10 Gamers Block Arkadium-Targeted Ads In U.S.
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 30, 2016
Fixing the ad-blocking crisis is proving more difficult than previously thought, especial ...
- AT&T Increases U-Verse Data Caps, But Expands Enforcement
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, March 29, 2016
AT&T is increasing its data caps on home Internet service, but al ...
- Police Calculate Threat Levels Based On Social Media
Data and Targeting Insider, Erik Sass - Tuesday, March 29, 2016
Police departments around the country are using high-powered analytics software to co ...
- AdTheorent Partners With Placed To Offer Real-Time Campaign Optimization
Real-Time Daily, Tobi Elkin - Wednesday, March 30, 2016
AdTheorent on Tuesday said it's now offering real-time digital campaign optimization throu ...
- What's The Link Between Data And Creativity?
RTBlog, Tobi Elkin - Tuesday, March 29, 2016
Data. Stories. Creativity. At Adobe's Summit 2016 last week, John Mellor, t ...
- How To Hold Your Data Provider Accountable
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 28, 2016
Manish Ahuja, chief product officer at Qualia, talks about the state ...
- 3 Reasons For The Rise Of Data Science In Marketing
Real-Time Daily, Eric Farng - Friday, March 25, 2016
Data science is important for marketers because it helps local businesses reac ...
- Netflix Dials Back Bitrates For Verizon, AT&T Users
Around the Net in Video, P.J. Bednarski - Friday, March 25, 2016
Netflix has been throttling its video streams on the Verizon Wireless a ...
- Exiting FTC Commissioner Julie Brill: 'Advertisers And Ad Networks Need To Provide More Usable Tools For Consumers'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
AdExchanger's Ryan Joe landed an exclusive interview with the FTC's Julie Bri ...
- Square Partners With Facebook To Offer Ads That Can Be Gauged
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
The New York Times reports on Square's new integration with Facebook. Announc ...
- Skinz' Ad Units Outperform Standard Digital Ad Units, According To Moat Findings
Real-Time Daily, Tobi Elkin - Thursday, March 24, 2016
Do skin-based digital ad units perform better than Interactive Advertising Bureau (IA ...
- Adobe Positions Cross-Device Co-op As An Alternative To Facebook/Google
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 23, 2016
AdExchanger's Kelly Liyakasa reports that Adobe is hoping to fill a vo ...
- Alphabet Launches Unfiltered.News
Around the Net In Publishing, Gavin O'Malley - Monday, March 21, 2016
Jigsaw, Alphabet’s tech incubator, just launched Unfiltered.News -- an experimental site th ...
- TV Makers Well Positioned For Ad-Tech Upside: Lotame's Doron Wesly
Around the Net in Real-Time, Tobi Elkin - Monday, March 21, 2016
Lotame SVP and CMO Doron Wesly told Beet.TV that TV makers a ...
- Would Ad Tech Be Better Without The Vendors?
Data and Targeting Insider, Sean Hargrave - Monday, March 21, 2016
Marketers are often seen as not "getting" the latest tech. Perhaps so ...
- Microsoft Gives Marketers Video Rating Data On Par With Traditional TV
MediaDailyNews, Laurie Sullivan - Friday, March 18, 2016
U.S. digital video ad spending will reach $9.84 billion in 2016, accordi ...
- Why Mobile Programmatic Will Become An Advertising Necessity
Real-Time Daily, David Staas - Monday, March 21, 2016
We have seen mobile budgets for programmatic grow exponentially over the pa ...
- Sizmek's StrikeAd Opens Up Private Marketplaces For Mobile Marketers
Mobile Marketing Daily, Ben Frederick - Thursday, March 17, 2016
Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmati ...
- Real-Time Data Revolution On Its Way, Says Unilever
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
A revolution is coming in the way brands and organisations gather custom ...
- Facebook Bows 'Lift API' To Give More Marketers Ability To Study Ads' Impact
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
The world of measurement tools is on the move with Facebook's rece ...
- Ad Blocking: Advertising 'Accounts For Half Of Data Used To Read Articles'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
Advertising could account for about half of data usage for people readi ...
- Finish Line Boosts Revenue With Data-Driven Email Campaign
Email Marketing Daily, Jess Nelson - Wednesday, March 16, 2016
Athletic apparel retailer Finish Line was awarded the eTail Best-In-Class Award f ...