- 3 Reasons For The Rise Of Data Science In Marketing
Real-Time Daily, Eric Farng - Friday, March 25, 2016
Data science is important for marketers because it helps local businesses reac ...
- Netflix Dials Back Bitrates For Verizon, AT&T Users
Around the Net in Video, P.J. Bednarski - Friday, March 25, 2016
Netflix has been throttling its video streams on the Verizon Wireless a ...
- Exiting FTC Commissioner Julie Brill: 'Advertisers And Ad Networks Need To Provide More Usable Tools For Consumers'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
AdExchanger's Ryan Joe landed an exclusive interview with the FTC's Julie Bri ...
- Square Partners With Facebook To Offer Ads That Can Be Gauged
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
The New York Times reports on Square's new integration with Facebook. Announc ...
- Skinz' Ad Units Outperform Standard Digital Ad Units, According To Moat Findings
Real-Time Daily, Tobi Elkin - Thursday, March 24, 2016
Do skin-based digital ad units perform better than Interactive Advertising Bureau (IA ...
- Adobe Positions Cross-Device Co-op As An Alternative To Facebook/Google
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 23, 2016
AdExchanger's Kelly Liyakasa reports that Adobe is hoping to fill a vo ...
- Alphabet Launches Unfiltered.News
Around the Net In Publishing, Gavin O'Malley - Monday, March 21, 2016
Jigsaw, Alphabet’s tech incubator, just launched Unfiltered.News -- an experimental site th ...
- TV Makers Well Positioned For Ad-Tech Upside: Lotame's Doron Wesly
Around the Net in Real-Time, Tobi Elkin - Monday, March 21, 2016
Lotame SVP and CMO Doron Wesly told Beet.TV that TV makers a ...
- Would Ad Tech Be Better Without The Vendors?
Data and Targeting Insider, Sean Hargrave - Monday, March 21, 2016
Marketers are often seen as not "getting" the latest tech. Perhaps so ...
- Microsoft Gives Marketers Video Rating Data On Par With Traditional TV
MediaDailyNews, Laurie Sullivan - Friday, March 18, 2016
U.S. digital video ad spending will reach $9.84 billion in 2016, accordi ...
- Why Mobile Programmatic Will Become An Advertising Necessity
Real-Time Daily, David Staas - Monday, March 21, 2016
We have seen mobile budgets for programmatic grow exponentially over the pa ...
- Sizmek's StrikeAd Opens Up Private Marketplaces For Mobile Marketers
Mobile Marketing Daily, Ben Frederick - Thursday, March 17, 2016
Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmati ...
- Real-Time Data Revolution On Its Way, Says Unilever
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
A revolution is coming in the way brands and organisations gather custom ...
- Facebook Bows 'Lift API' To Give More Marketers Ability To Study Ads' Impact
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
The world of measurement tools is on the move with Facebook's rece ...
- Ad Blocking: Advertising 'Accounts For Half Of Data Used To Read Articles'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
Advertising could account for about half of data usage for people readi ...
- Finish Line Boosts Revenue With Data-Driven Email Campaign
Email Marketing Daily, Jess Nelson - Wednesday, March 16, 2016
Athletic apparel retailer Finish Line was awarded the eTail Best-In-Class Award f ...
- Google Launches New Data Tools for Marketers
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 16, 2016
Google is planning to launch a new set of data tools f ...
- Gfk MRI Builds Political Ad Targeting Data Segments
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 16, 2016
GfK MRI has partnered with data management platforms (DMPs) to launch ...
- Responsible Measurement: Protect Your Customers And Your Brand
Data and Targeting Insider, Anto Chittilappilly - Tuesday, March 15, 2016
Marketers don't want their brand to be the first that comes ...
- Engagement Matters. Emotion Sells. Data Fuels.
MAD, Mitch Brandow - Monday, March 14, 2016
A while back I was chatting with the CMO of a maj ...
- Avoid The Tyre Kickers And Focus On The Profitable Personas
MAD London, Hellena Marsh - Tuesday, March 15, 2016
It's easy to drill down with data to find out too mu ...
- Comcast Brings Gigabit Service To Atlanta
PolicyBlog, Wendy Davis - Tuesday, March 15, 2016
Comcast won't impose its widely disliked data caps on fiber subscribers ...
- Going Beyond Data-Driven Marketing To True Intent-Driven Campaigns
Real-Time Daily, Tom O’Regan - Monday, March 14, 2016
Marketers may be pledging allegiance to data-driven marketing, but still aren't su ...
- Wearable Data Gives Marketers That Real-Time Connection With Consumers
MediaDailyNews, Laurie Sullivan - Friday, March 11, 2016
Biometrics and imagination will transform into utilities that give brands the abili ...
- Dove Bows #SpeakBeautiful Tool
The Social Graf, Erik Sass - Monday, March 14, 2016
Dove is launching a new tool to analyze the way women t ...
- FCC Chairman Seeks To Protect Consumer Data
Around The Net in Daily Online Examiner, Gavin O'Malley - Friday, March 11, 2016
Federal Communications Commission Chairman Tom Wheeler wants to make broadband providers ...
- FIrst U.S .Fact Checking In Spanish Launched By Univision
Around the Net In Marketing Politics, Philip Rosenstein - Friday, March 11, 2016
At Wednesday night’s Democratic debate, Univision launched the first fact-checking project ...
- Google's AlphaGo Defeats Champion Player, Showing Power Of AI, Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2016
Google took a giant leap forward Wednesday in deep learning and artifici ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company ...
- Google Opens Project Fi Mobile Network
Mobile Marketing Daily, Ben Frederick - Monday, March 7, 2016
Users still need to own a Nexus in order to access t ...