- NCC Media Forges New Deal With DirecTV
MediaDailyNews, David Goetzl - Tuesday, June 15, 2010
NCC Media continues to make frenemies. The rep firm owned by cab ...
- Undertone Selects Adometry For Ad Verification
Online Media Daily, Gavin O'Malley - Tuesday, June 15, 2010
Premium ad network Undertone Networks has tapped Adometry and its ad verificati ...
- Strasburg Makes Mark On Field, Now Comes The Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Pitcher Stephen Strasburg struck out 14 players, won the game in h ...
- Dr Pepper And Coke Reach Distribution Deal; Fountains, Too
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
Coca-Cola and Dr Pepper Snapple Group announced yesterday that the former wou ...
- Adobe Teams With Greystripe On iAd Rival
Online Media Daily, Mark Walsh - Monday, June 7, 2010
Adobe has a new ally in its war with Apple over t ...
- Video Platform Rewards Viewers For Watching
Online Media Daily, Gavin O'Malley - Thursday, June 3, 2010
AdGenesis Digital has launched a new video advertising platform, which rewards consume ...
- GSI Nabs Retargeting Startup Fetchback
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 2, 2010
Ecommerce services provider GSI Commerce has acquired FetchBack, an ad startup th ...
- Rocket Fuel Links Nielsen Offline Data To Online
Online Media Daily, Laurie Sullivan - Friday, May 28, 2010
Rocket Fuel has begun to use offline purchase data from Nielsen ...
- Zynga Teams With Yahoo On Social Games
Online Media Daily, Mark Walsh - Wednesday, May 26, 2010
Highlighting efforts to ease its reliance on Facebook, social game company Zyn ...
- Yahoo Deal Gives Zynga Wings
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 26, 2010
Despite signing a five-year extension to its partnership with Facebook, Zynga ju ...
- Forbes Acquires True/Slant, Leans Social
Online Media Daily, Gavin O'Malley - Tuesday, May 25, 2010
Forbes on Tuesday announced the acquisition of social-driven news site True/Slant. Effecti ...
- Microsoft Unloads Expression Media
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 25, 2010
Digital-photography vendor Phase One just bought Microsoft's digital-asset-management application Expression Media. Ter ...
- Yahoo Buys (Indonesian) Foursquare
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 25, 2010
Yahoo just bought what some are calling the Indonesian Foursquare. Named Kopro ...
- Dish, Weather Channel See Clear Forecast, More Coverage
MediaDailyNews, David Goetzl - Monday, May 24, 2010
As disputes between operators and networks go, this one became a d ...
- Thumbplay Partners With Cellular South
Online Media Daily, - Monday, May 24, 2010
Mobile entertainment company Thumbplay has struck a deal with Cellular South, t ...
- Yahoo, Nokia Team On Mail, Messaging And Maps
Online Media Daily, Mark Walsh - Monday, May 24, 2010
Seeking to bolster their mobile offerings, Yahoo and Nokia have formed ...
- Clash-Media Acquires Trigga
Online Media Daily, Gavin O'Malley - Monday, May 24, 2010
Lead-generation company Clash-Media on Monday announced the acquisition of "ad-matching" technology provid ...
- Zynga Deal Highlights Facebook's Vulnerability
The Social Graf, Erik Sass - Monday, May 24, 2010
Sometimes success tells you as much about a company's weaknesses as i ...
- Comcast and thePlatform to Preserve Nielsen Ad Tracking Online
VidBlog, Steve Smith - Monday, May 24, 2010
"TV Everywhere" publishers will be able to track consumer ad viewing acro ...
- Yahoo, Nokia Tying The Knot, Rumor Has It
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 21, 2010
On Monday, Yahoo is going to announce a broad mobile partnership wi ...
- Stormy Weather: Dish Could Yank Weather Channel
MediaDailyNews, David Goetzl - Thursday, May 20, 2010
Dish Network has turned up the heat on the Weather Channel. ...
- Yahoo Teams With Direct Marketer Valassis
Online Media Daily, - Friday, May 21, 2010
Direct marketing firm Valassis has struck a deal with Yahoo to acce ...
- NBC, Affiliates Work Toward 10-Year Agreement
Around the Net In Media, Fern Siegel - Wednesday, May 19, 2010
Some 182 NBC affiliates met with the network to discuss the long-te ...
- Facebook And Zynga Make Up, Make Deal
Online Media Daily, Mark Walsh - Tuesday, May 18, 2010
Facebook and Zynga have apparently put aside their squabbling long enough ...
- Google And Intel To Launch Social TV Platform
Online Media Daily, Laurie Sullivan - Monday, May 17, 2010
Google and Intel will announce a Smart TV platform that supports ...
- KIT Digital Acquires Benchmark Broadcast
Online Media Daily, Gavin O'Malley - Monday, May 17, 2010
Online video provider KIT Digital on Monday agreed to buy Singapore-based Benchma ...
- Report: Google, Intel Plan Living-Room Invasion
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 17, 2010
Google, Intel and Sony are about to announce an ambitious plan ...
- NBC Taps Microsoft Advertising To Promote Fall Lineup Across Digital Screens
Online Media Daily, Gavin O'Malley - Thursday, May 13, 2010
NBC and Microsoft Advertising on Thursday announced a partnership designed to promo ...
- Clear Channel Drives Deal With Tom Tom
MediaDailyNews, Erik Sass - Wednesday, May 12, 2010
Clear Channel Radio's Total Traffic Network has struck a deal with TomTo ...
- Google's AdMob Deal Gets More Help From Verizon
MoBlog, Mark Walsh - Thursday, May 13, 2010
It looks like Google may have gotten a bit of help fr ...