- DataXu Appoints Ed Montes As Chief Revenue Officer
MAD Boston, Val Brickates Kennedy - Tuesday, March 18, 2014
Marketing software firm DataXu has appointed Ed Montes as its chief reven ...
- NetProspex Appoints Triblio CEO Andre Yee To Board
MAD Boston, Val Brickates Kennedy - Tuesday, March 18, 2014
Marketing data firm NetProspex has appointed Triblio CEO Andre Yee to i ...
- Constant Contact Denies Reports Its Mulling Bid For Vocus
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, March 13, 2014
Waltham-based marketing firm Constant Contact is denying reports that it is consideri ...
- ZO Merges Moxie And Engauge
MAD, Steve McClellan - Wednesday, March 12, 2014
The digital shops had been aligned since last August, when Publicis Grou ...
- MITX Extends Deadline For Annual Marketing Innovation Awards
Bay State Blog, Val Brickates Kennedy - Wednesday, March 12, 2014
Attention all those hip and happening. MITX has extended the deadline f ...
- Fiksu's Technology Boosts Quiz Up's Viral Spread
MAD Boston, Val Brickates Kennedy - Friday, March 7, 2014
Boston-based Fiksu, a developer of mobile app marketing products, said Friday th ...
- Customer Portfolios Hires Rue La La Exec As CEO
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, March 5, 2014
Boston-based digital marketing group Customer Portfolios has hired Perry Cooper as i ...
- Weather Co. Touts First "AllFront," Native Ad Integrations
MediaDailyNews, Gavin O'Malley - Tuesday, March 4, 2014
Forget about upfronts or "NewFronts." Doing its part to break down med ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- Hubspot Reportedly Hires Morgan Stanley For IPO
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, February 28, 2014
Marketing software provider Hubspot has reportedly hired Morgan Stanley to handle i ...
- Mobile Use Impacts Digital Marketing, But Budgets Lag
Research Brief, Jack Loechner - Friday, February 28, 2014
According to a study from Econsultancy and SEMPO, summarized by Marketing Chart ...
- A Glimpse At Excellent Long-Form Online Ads From All Over The World
Around the Net in Video, P.J. Bednarski - Thursday, February 27, 2014
Worldwide, brands are learning that the way to consumers' hearts is throu ...
- Crimson Hexagon Partners With Turkey's Adba International
MAD Boston, Val Brickates Kennedy - Tuesday, February 25, 2014
Boston's Crimson Hexagon, a maker of social media analytics software, announced Tuesd ...
- Oracle Buys BlueKai For $400M
Around the Net in Search Marketing, Gavin O'Malley - Monday, February 24, 2014
Oracle has bought digital marketing data veteran BlueKai for a reported $4 ...
- Domain Name Association Signs Up 8 New Global Members
MAD Boston, Val Brickates Kennedy - Monday, February 24, 2014
The Domain Name Association, or DNA, announced Monday that eight new organizatio ...
- Carbonite Names PAN As Agency Of Record
MAD Boston, Val Brickates Kennedy - Monday, February 24, 2014
Carbonite has named Boston-based PAN Communications as its global agency of recor ...
- First Bitcoin ATM In U.S. Installed In Boston's South Station
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, February 19, 2014
Today, the Hub became the home of the country's first Bitcoin A ...
- GateHouse Media Is On The Hunt For Acquisitions
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, February 18, 2014
GateHouse Media returned to the public markets last week for a seco ...
- '47 Brand Hires The Fantastical For Branding Campaign
MAD Boston, Val Brickates Kennedy - Tuesday, February 18, 2014
Sports apparel marketer '47 Brand said Tuesday that it has hired Boston-bas ...
- Brands Are (Finally) Driving The Innovation In Digital
Online Spin, Cory Treffiletti - Wednesday, February 12, 2014
For the very first time, brands, rather than direct-response advertisers, are drivi ...
- Boston College-Spawned Jebbit Grows By Linking Marketing With Learning
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, February 11, 2014
Leave it to a bunch of college students to craft a start ...
- Propel Marketing Partners With Beasley Broadcast Group
MAD Boston, Val Brickates Kennedy - Tuesday, February 11, 2014
Propel Marketing announced Tuesday that it will provide online marketing solutions ...
- Search Marketers Troubled Over Measuring Social and Mobile ROI
SearchBlog, Laurie Sullivan - Tuesday, February 4, 2014
Marketers continue to struggle with measuring their return on investment in ...
- Starbucks To Focus On Mobile, Digital Projects: Report
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, January 30, 2014
Starbucks CEO Howard Schultz says he plans to spend more time developi ...
- How Touching: Start Up Says Users Don't Want to Lean Back
Around the Net in Video, P.J. Bednarski - Thursday, January 30, 2014
Erick Schonfeld, the co-founder of
TouchCast, talks about his new start- ...
- Can You Measure Engagement?
Research Brief, Jack Loechner - Wednesday, January 29, 2014
Nearly two decades into the growth of online advertising, "engagement" is sti ...
- Hulu Plus App Redesign Helps Big Spike in Views
Around the Net in Video, P.J. Bednarski - Friday, January 24, 2014
Last year’s redesign of the Hulu Plus app for smart TVs a ...
- Local Media Forecast To Rise Single Digits, Digital Expands
MediaDailyNews, Wayne Friedman - Wednesday, January 15, 2014
Local media revenue is set to climb mid-single-digit percentages this year. Ju ...
- Amazon Is Tougher Competition Than Netflix Might Know
Around the Net in Video, P.J. Bednarski - Wednesday, January 15, 2014
Netflix has picked off many/most of the young subscribers; Amazon can cle ...
- The Villians Behind Rising Online Marketing Budgets And Broken Ecommerce Platforms
SearchBlog, Laurie Sullivan - Wednesday, January 15, 2014
Consumers opened two-thirds of emails sent by multichannel retailers on mobile devic ...