- 5W Digital Starts An Email Marketing Division
Email Marketing Daily, Ray Schultz - Monday, October 24, 2022
The new marketing division will help clients of 5W Public Relations execu ...
- Report: CPG TV Ad Impressions, Spending Continue To Decline
Marketing Daily, Steve Ellwanger - Friday, October 21, 2022
Among top 10 brands by total ad impressions, six were in househo ...
- Spark Foundry: Already Time To Rebrand The Metaverse
MediaDailyNews, Joe Mandese - Monday, October 24, 2022
The agency did not offer a new name for the metaverse, ju ...
- Report: GenZ Sports Fans Watch One Game Per Month, Or Less, On Live Linear TV
Mediapsssst, Richard Whitman - Friday, October 21, 2022
And when they do tune in to a game, guess what th ...
- Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 21, 2022
Many consumers want additional identity-verification systems, and 60% have a positive vi ...
- Texas AG Sues Google Over Biometric Privacy
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Across the state, everyday Texans have become unwitting cash cows being milk ...
- Instagram Tests In-App Feature Allowing Creators To Schedule Posts
Digital News Daily, Colin Kirkland - Thursday, October 20, 2022
Instagram announced on Wednesday that it is testing an in-app tool th ...
- FTC Considers New Rules To Combat Phony Reviews
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Fake and deceptive reviews and other endorsements have long been problematic, a ...
- TikTok Sees Rising News Usage Among Young Adults, Cable TV News Still Strong
MediaDailyNews, Wayne Friedman - Friday, October 21, 2022
A growing share of young Americans are now regularly getting their ne ...
- Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI
Performance Marketing Insider, Laurie Sullivan - Friday, October 21, 2022
Microsoft is in advanced talks for a new round of funding ...
- Florida Gets Assist From Right-Wingers In Battle Over Online 'Censorship'
PolicyBlog, Wendy Davis - Friday, October 21, 2022
The conservative Claremont Institute wants the Supreme Court to review a ruli ...
- Pilar Guzman To Join Oprah Daily As Editorial Director
Publishers Daily, Ray Schultz - Thursday, October 20, 2022
Guzman co-founded The Swell, a membership community for women over 40. ...
- Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Google has begun to roll out My Ad Center -- which allo ...
- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- Email Newsletter Bubble May Be Popping
Around the Net in Email, Ray Schultz - Thursday, October 20, 2022
The humble email newsletter may be returning to earth. Meta killed Bullet ...
- FTD's CMO Proves She's No Shrinking Violet
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 20, 2022
"I kind of set goals for myself throughout my career, I sai ...
- Netflix Hints At Cloud Gaming Service, Opens Studio In Southern California
Digital News Daily, Colin Kirkland - Wednesday, October 19, 2022
Netflix's plans to expand its focus into gaming were announced at TechCrun ...
- Court Confirms Ruling Against Ad-Tech Company Over Tracking
Digital News Daily, Wendy Davis - Wednesday, October 19, 2022
In a defeat for ad-tech company NaviStone, a federal appellate court th ...
- D.C. AG Warns Consumers To Encrypt Abortion Messages
Digital News Daily, Wendy Davis - Wednesday, October 19, 2022
"If you do need to discuss sensitive information in texts or onli ...
- FTC Chair Flags Concerns Over Ads To Children
Digital News Daily, Wendy Davis - Wednesday, October 19, 2022
Social media and targeted advertising "changed everything," FTC Chair Lina Khan s ...
- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
"What we are seeing now is even higher inflation, fueled by t ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Instacart on Wednesday launched an objective-based framework for buying ads in i ...
- Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere
TV Watch, Wayne Friedman - Thursday, October 20, 2022
A report by Precise TV and Giraffe Insights finds a majority ...
- Shopify Partnership With Web3 Commerce Platform Novel Helps Merchants Sell NFTs
Digital News Daily, Colin Kirkland - Tuesday, October 18, 2022
Novel will be the first all-in-one Web3 tool on Shopify and wi ...
- Meta To Sell Giphy After Losing Antitrust Battle In UK
Digital News Daily, Wendy Davis - Tuesday, October 18, 2022
Meta Platforms said Tuesday it will comply with the a UK regulator ...
- New York AG Calls For Curbs On Tech Companies' Legal Protections
Digital News Daily, Wendy Davis - Tuesday, October 18, 2022
Citing concerns about online extremism, Letitia James wants platforms to restrict livestreamin ...
- Bionic Content: AI is Making Inroads, But Live Writers May Still Be Better At It
Email Insider, Ray Schultz - Wednesday, October 19, 2022
Only a third of marketers use AI for content generation. But almo ...
- Google Has Until 2028 To Satisfy A Competition And Markets Authority Commitment: Report
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 19, 2022
Consumer concerns about data privacy and regulatory pressure have left Google wi ...
- Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
The Ad Council -- which has taken on issues such as dru ...