- Adobe Acquires Efficient Frontier, Streamlines Ad Buying
Online Media Daily, Laurie Sullivan - Wednesday, November 30, 2011
Adobe scooped up another marketing company Wednesday with the acquisition of Efficie ...
- Turn Officially Unveils European Rollout
Online Media Daily, Joe Mandese - Tuesday, November 22, 2011
Turn, a major player in the display advertising technology and data marketpla ...
- CPG Drives Amazon Ads, While Yahoo, AOL Falter
Online Media Daily, Mark Walsh - Monday, November 21, 2011
CPG marketers account for the biggest share of Amazon home page ad ...
- Strong Uptick In Paid-Search Ads, Buying Power
Online Media Daily, Laurie Sullivan - Tuesday, November 22, 2011
Retail marketers gearing up for Black Friday spent more of their digit ...
- Search Intent: The Human Psychology Supporting Online Advertising
SearchBlog, Laurie Sullivan - Wednesday, November 16, 2011
Search engine marketing's share of the advertising budget should come in ...
- Yahoo, Microsoft, AOL Share Display Inventory
Online Media Daily, Gavin O'Malley - Tuesday, November 8, 2011
Still no merger news, but Yahoo, Microsoft, and AOL have agreed ...
- Rovion Debuts Self-Service Rich Media Ad Platform
Online Media Daily, Laurie Sullivan - Wednesday, November 9, 2011
Rovion, an ad-serving company and division of Local, will unveil a self-servi ...
- Yahoo Dismantling -- The Only Solution
On Media, Diane Mermigas - Tuesday, November 8, 2011
There is only one way to solve Yahoo's problems, and that's ...
- Segments Are So 2010
Online Media Daily, Chris Sukornyk - Tuesday, November 8, 2011
Real-time bidding (RTB) has created fantastic new opportunities for display advertising. Scor ...
- IAB Reworks Rich Media Guidelines
Online Media Daily, Gavin O'Malley - Monday, November 7, 2011
For the first time since 2008, the Interactive Advertising Bureau on Mond ...
- Unseeing Is Believing At IPG's New Media Lab
Online Media Daily, Joe Mandese - Monday, November 7, 2011
The New York-based Media Lab that Interpublic will officially unveil later th ...
- DataXu Launches DX3 Platform Integrating Social, Video, Display, Mobile
Online Media Daily, Laurie Sullivan - Monday, November 7, 2011
DataXu will release the next generation of its digital marketing platform, DX ...
- Rocket Fuel Platform Defines Value Of Facebook Ad Campaigns
Online Media Daily, Laurie Sullivan - Monday, November 7, 2011
Rocket Fuel will release technology Monday that helps marketers understand the val ...
- Search to Lead U.S. Mobile Ad Revenues of $2.35 Billion in 2012
Online Media Daily, Steve Smith - Friday, November 4, 2011
Just as search has dominated marketing plans and spending on the We ...
- Adnetik, DAC Partner on Digital Trading in Japan
Online Media Daily, Joe Mandese - Friday, November 4, 2011
Boston-based Adnetik is partnering with D.A. Consortium (DAC) to provide media tradi ...
- 2015: A Display Odyssey
Show Daily, Joe Mandese - Monday, November 7, 2011
According to OMMA Display chair and emcee (and Mobile Marketing Daily edito ...
- Keeping Creativity Top Of Mind
Show Daily, Gavin O'Malley - Monday, November 7, 2011
Before introducing Stephen J. Kim, General Manager, Global Creative Solutions at Microsof ...
- Want To Engage Jaded OMMA Display Attendees? Begin By Showing Them A Big Monster Chasing A Little Monster
Show Daily, Joe Mandese - Monday, November 7, 2011
That's how opening keynoter Stephen J. Kim, General Manager, Global Creative Solution ...
- Here's How To Disengage Some Previously Engaged OMMA Display Attendees?
Show Daily, Joe Mandese - Monday, November 7, 2011
Try blaring incredibly loud, annoying high-pitched audio tones over and over a ...
- Avatar Kinect (a.k.a Narcissism)
Show Daily, Joe Mandese - Monday, November 7, 2011
Microsoft Advertising creative guru Stephen Kim just gave a preview of Microsoft ...
- Man vs. Machine - Men and Machine Debate
Show Daily, Gavin O'Malley - Monday, November 7, 2011
OMMA Display's first panel of the day, "Man vs. Machine," is tackli ...
- Revenge Of The Nerds!
Show Daily, Gavin O'Malley - Monday, November 7, 2011
Joanna O'Connell, senior analyst at Forrester, wants to rename her keynote, "T ...
- LUMAscapes Simplified: It's Still A Mess
Show Daily, Joe Mandese - Monday, November 7, 2011
Joanna O'Connell, Senior Analyst at Forrester is demystifying the display ad technolo ...
- UX And The Click Threw
Show Daily, Joe Mandese - Monday, November 7, 2011
Peter Minnium, Head of Digital Brand Initiatives, IAB, got the next OM ...
- So What Exactly Is Your Relationship With Toilet Paper?
Show Daily, Joe Mandese - Monday, November 7, 2011
According to online ad guru Jim Meskauskas, you probably don’t care th ...
- Horizon's Shirley Is Stacked
Show Daily, Joe Mandese - Monday, November 7, 2011
Horizon Media digital media activation guru Mary Shirley more or less simplifi ...
- LUMAscapes Spawns New Industry: People Trying To Simplify LUMAscapes
Show Daily, Joe Mandese - Monday, November 7, 2011
The only thing expanding quicker than the number of players in t ...
- The Gorilla Your Dreams: Facebook Display
Show Daily, Joe Mandese - Monday, November 7, 2011
The big debate on the big "Gorilla" (you know, Facebook) panel ...
- Scalable Vs. Synchronous Reach
Show Daily, Joe Mandese - Monday, November 7, 2011
The OMMA Display gorilla panel took an interesting turn when Einstein Brother ...
- RTB Is Just Plumbing (But Without The Proxies)
Show Daily, Joe Mandese - Monday, November 7, 2011
That's how the RTB (or real-time bidding) panel at OMMA Display siz ...