- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- Facebook Planning A DSP Launch?
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 26, 2014
The Information has posted an article, citing "three people familiar with t ...
- Playing The Attribution Game: VivaKi Analytics Exec Weighs In
RTBlog, Tyler Loechner - Thursday, August 14, 2014
Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, argui ...
- Centro Gets Local Through New And Expanded Partnerships With Publishers
Real-Time Daily, Tyler Loechner - Tuesday, August 12, 2014
Digital ad tech firm Centro this week will announce new and expand ...
- Industry Reacts To Rocket Fuel's Acquisition Of [x+1]
RTBlog, Tyler Loechner - Thursday, August 7, 2014
This week, Rocket Fuel announced its intention to acquire [x+1] for rough ...
- Rocket Fuel Buys [X+1] For $230m
Around the Net In MAD London, Tyler Loechner - Wednesday, August 6, 2014
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announc ...
- ChoiceStream Launches Real-Time Analytics Hub
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of ...
- Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announc ...
- MediaMath Adds 2 To NA Exec Team
Real-Time Daily, Tyler Loechner - Thursday, July 31, 2014
Demand-side platform (DSP) MediaMath on Thursday announced the appointment of Ross McN ...
- ChoiceStream Receives First Funding Since Switch To DSP Model, Raises $7.5M
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
ChoiceStream, a demand-side platform (DSP) for programmatic advertising, on Monday announced ...
- Bidstalk Plugs Into AppFlood Exchange To Reach Chinese Market
Real-Time Daily, Tyler Loechner - Thursday, July 3, 2014
Bidstalk, a mobile demand-side platform (DSP), has plugged into AppFlood, a China-bas ...
- The Trade Desk Continues APAC Expansion With O Bradaigh Appointment
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
The Trade Desk, a demand-side platform (DSP), on Monday announced the appointme ...
- Mobile DSP Adelphic Strikes Partnership With Factual For Location Data
Real-Time Daily, Tyler Loechner - Tuesday, July 1, 2014
Mobile demand-side platform (DSP) Adelphic has announced a partnership with location-based da ...
- Mobile DSP Human Demand Strikes 7 Supply Partnerships
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
Human Demand, a mobile demand-side platforms (DSP), is expected to this we ...
- IgnitionOne Sees Programmatic Display Spend Rise 221% YoY
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
U.S. marketers spent 221% more on programmatic display advertising in Q2 20 ...
- Apsalar Exits Mobile DSP Space To Double Down On Measurement
Real-Time Daily, Tyler Loechner - Friday, June 20, 2014
Less than one year after entering the mobile programmatic space, data platfo ...
- Native, Programmatic Lead Ad Industry Growth, But Not Without Challenges
SearchBlog, Laurie Sullivan - Friday, June 13, 2014
New money continues to roll into the advertising industry. While companies offeri ...
- The Trade Desk Adds Nielsen OCR For Display, Online Video
Real-Time Daily, Tyler Loechner - Monday, June 9, 2014
The Trade Desk, a demand-side platform (DSP), on Monday announced it h ...
- Run Unveils Mobile Attribution Tech Featuring Verizon Data
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Run, a mobile demand-side platform (DSP), this week announced it has launch ...
- MediaMath Raises $73.5M, Increases Debt Facility To $105M
Real-Time Daily, Tyler Loechner - Tuesday, June 3, 2014
MediaMath, a demand-side platform (DSP), on Tuesday announced it has closed ...
- Adelphic Mobile Taps IXI For Financial Data For Targeting
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Data provider IXI Services on Thursday announced it has partnered with Adelph ...
- Human Demand Boosts Mobile Game, Acquires DMP eDealya
Real-Time Daily, Tyler Loechner - Tuesday, May 27, 2014
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it h ...
- Marketers 'Taking Programmatic In-House' Gets Real
RTBlog, Tyler Loechner - Thursday, May 22, 2014
The majority of spend on demand-side platforms (DSPs) continues to come throu ...
- Vindico Launches DSP For Video, Features Built-In Tech To Grade Ad Quality
Real-Time Daily, Tyler Loechner - Tuesday, May 20, 2014
Vindico, a video ad management platform, on Tuesday announced the launch ...
- Meresman, Saeger Join Turn's Board Of Directors
Real-Time Daily, Tyler Loechner - Monday, May 19, 2014
Turn on Monday announced the appointments of Stan Meresman and Becky Saeg ...
- MyThings Partners With ComScore For Brand Safety Tech
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
MyThings, a demand-side platform (DSP), this week struck a partnership with comSco ...
- Komli Media Adds Mobile To Retargeting Platform
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
Komli Media, a demand-side platform (DSP) with a focus on retargeting, ...
- engage:BDR Enters Cross-Device Targeting Across Households, Desktop And Mobile Devices
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2014
engage:BDR is rolling out in beta a platform that provides cross-device targeti ...
- Adform Raises $5.5M
Around the Net in Real-Time, Tyler Loechner - Monday, May 12, 2014
Adform, a Denmark-based ad tech company, has raised $5.5 million in Seri ...
- Mediasmart Expands To UK
Real-Time Daily, Tyler Loechner - Monday, May 12, 2014
Mediasmart Mobile, a mobile demand-side platform (DSP), last week expanding to Euro ...