- DSP Eyereturn Taps LiveRamp For Cross-Device Targeting
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
Eyereturn Marketing, an ad server and demand-side platform, on Thursday announced ...
- Kalus Joins Tremor Video To Lead DSP
Real-Time Daily, Tyler Loechner - Tuesday, February 10, 2015
Programmatic video ad platform Tremor Video on Tuesday announced the appointment ...
- MediaMath Taps Buchalter, Lamb As Co-Presidents
Real-Time Daily, Tyler Loechner - Wednesday, January 28, 2015
MediaMath, a demand-side platform (DSP), on Wednesday announced the appointments of A ...
- MediaMath Opens Office In Spain, Names Garcia Country Manager
Real-Time Daily, Tyler Loechner - Monday, January 19, 2015
MediaMath, a demand-side platform (DSP), on Monday announced it has opened ...
- Mobile DSP Adelphic Raises $11 Million In Series B
Around the Net in Real-Time, Tyler Loechner - Wednesday, December 17, 2014
AdExchanger has reported that Adelphic, a mobile demand-side platform (DSP), has rais ...
- IDG TechNetwork Expands Programmatic Media Buying Into China
MediaDailyNews, Laurie Sullivan - Monday, December 15, 2014
The IDG TechNetwork has expanded its global online advertising network into Chin ...
- Video DSP VideoAmp Launches With $2.2 Million In Funding
Real-Time Daily, Tyler Loechner - Friday, December 12, 2014
The programmatic video ad space took considerable steps toward consolidation in 20 ...
- MediaMath Launches App Featuring Nielsen OCR Data For Media Measurement
Real-Time Daily, Tyler Loechner - Tuesday, December 2, 2014
MediaMath, a demand-side platform (DSP), on Tuesday announced the release of ...
- Boni Joins Mobile DSP Taptica As VP Of Products
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Taptica, a mobile demand-side platform (DSP), on Tuesday announced the appointment ...
- Adform Adds Mobile Support To DSP
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Adform, a Denmark-based demand-side platform (DSP), on Tuesday announced the launch ...
- AudienceScience Unveils DSP, DMP For Brands
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
AudienceScience, a digital ad tech company that works directly with brands, ...
- Mobile DSP Amobee Unveils Video Viewability Measurement Tech
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Tuesd ...
- Adform Adds comScore vCE Metrics To DSP
Real-Time Daily, Tyler Loechner - Tuesday, November 11, 2014
Adform, a Denmark-based demand-side platform (DSP), has announced a partnership with comSco ...
- Post-Beaconing Begins; Location Info Captured Now, Used Later
MobileShopTalk, Chuck Martin - Tuesday, November 11, 2014
Welcome to the world of post-beaconing. For many months, beacons have be ...
- MediaMath Acquires Rare Crowds To Polish Audience Targeting
Real-Time Daily, Tyler Loechner - Monday, November 10, 2014
The advertising technology space has seen plenty of mergers and acquisitions ...
- Visible Measures' Focus On Ad Tech Has Cost Human Jobs
Around the Net in Real-Time, Tyler Loechner - Thursday, November 6, 2014
Visible Measures, a Boston-based ad tech firm that runs a demand-side platfo ...
- Exchange Lab Adds Adbrain To DSP Roster
Real-Time Daily, Tyler Loechner - Wednesday, November 5, 2014
The Exchange Lab's programmatic "marketplace," which lets marketers tap into any ...
- Native DSP Visible Measures Raises $7 Million
Real-Time Daily, Tyler Loechner - Thursday, October 30, 2014
Visible Measures, a Boston-based ad tech firm that launched a demand-side platfo ...
- Fiksu Raises $10M From Silicon Valley Bank, Plans To Invest In Mobile DSP
Real-Time Daily, Tyler Loechner - Tuesday, October 21, 2014
Mobile app marketing firm Fiksu, which has a demand-side platform (DSP), ...
- Dear RTB - Publishers Are Waking Up To The Value Of Their Data
London Blog, Sean Hargrave - Friday, October 17, 2014
If content truly is king, then publishers hold the aces. The b ...
- Adelphic Taps Placed For Location-Based Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership wi ...
- 30-40% Of Impressions On AppNexus 'Impossible To Verify'
Around the Net in Real-Time, Tyler Loechner - Wednesday, October 15, 2014
AdExchanger has reported that as much as 30 to 40% of t ...
- Visible Measures Brings Native Ad Support To DSP
Real-Time Daily, Tyler Loechner - Tuesday, October 14, 2014
Visible Measures has announced the addition of native ad capabilities to i ...
- MediaMath Taps Ex-Rubicon MD Bartram As Country Manager, Australia & New Zealand
Real-Time Daily, Tyler Loechner - Monday, October 13, 2014
Demand-side platform (DSP) MediaMath on Monday announced the appointment of Stuart Bartr ...
- Real-Time With Havas' Taylor On Affiperf's 'Meta DSP'
RTBlog, Tyler Loechner - Monday, October 6, 2014
Havas, an agency holding company heavily invested in the programmatic ad spac ...
- Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
Real-Time Daily, Joe Mandese - Tuesday, September 30, 2014
Havas, a programmatic pioneer among agency holding companies that created both t ...
- Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both ...
- CPG Brands Adopting Programmatic, Now Second Behind Retail
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
While Retail companies continue to be the biggest spenders in the programmat ...
- Cross-Device Targeting Establishes Good Aim--But When to Take Your Shot?
MAD, Jennifer Lum - Wednesday, September 10, 2014
Today, a new set of industry players has developed the ability ...
- MediaMath Brings DataXpand's Latin American Audience Segments To DSP
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
MediaMath, a demand-side platform (DSP), on Tuesday announced a partnership with DataXpan ...