- Subscription Sales: New Loyalty Tool To Amazon-Proof Your Business
Marketing Insider, Indus Khaitan - Thursday, February 28, 2019
Subscription businesses drive greater customer loyalty compared to companies with one-off transacti ...
- Kalmbach Expands Ecommerce Offerings Around Apollo XI Anniversary, AffinityX
Publishers Daily, Melynda Fuller - Tuesday, February 26, 2019
Specialized content and products will be available across both magazines' sites a ...
- Brits Love To Shop While Watching TV
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
Research from digital wallet company Neteller suggests the most popular setting whe ...
- Wayfair's Sales Soar -- But So Does Ad Spending
Marketing Daily, Sarah Mahoney - Monday, February 25, 2019
The company's losses nearly doubled to $143.8 million, and analysts wonder ...
- Horizon Launches Performance-Based Agency
MAD, Larissa Faw - Friday, February 22, 2019
Gene Turner, executive vice president and chief of Horizon Next, will a ...
- Verizon Media Adds Two Native Ads For Ecommerce, Gaming
Digital News Daily, Laurie Sullivan - Friday, February 22, 2019
Verizon Media has introduced two new mobile native ad units as pa ...
- Google's Biggest Financial Mistake
Performance Marketing Insider, Laurie Sullivan - Friday, February 22, 2019
Google may have given away its ecommerce dominance when the company switch ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- MPs Urge Government To Protect High Street With Online Retail Tax
Around the Net In MAD London, Sean Hargrave - Thursday, February 21, 2019
MPs are calling on the Government to tax online retail to provi ...
- Study Finds Disconnect Between Consumers And Retailers
Email Marketing Daily, Ray Schultz - Thursday, February 21, 2019
Customers want personalized offers most of all, and some crave credit towa ...
- Agile Methodologies Helps Small Companies With Teamwork
Show Daily, Nina Lentini - Thursday, February 21, 2019
Arno Selvini, head of CRM for Star Stable, a video game produ ...
- Will Walmart Mimic Amazon - Selling Ads, Boosting More Video Platforms?
TV Watch, Wayne Friedman - Thursday, February 21, 2019
Amazon may have a strong 100 million Amazon Prime subscribers. But Walmar ...
- Google Ads App Campaigns Drops The 'Universal'
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 20, 2019
App campaigns will join Search, Display, Video, Shopping and Smart as t ...
- Bing Gives More Data In Shopping As Analysts Estimate Ad Spend To Rise
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 19, 2019
Global search ad spend should increase from $101 billion in 2017 ...
- Segmentation Key To Post-Purchase Email Strategy
Around the Net in Email, Ray Schultz - Sunday, February 17, 2019
Sustained email success depends on post-purchase messaging. Here are tips on h ...
- What It Takes To Run An Ecommerce Email Campaign
Around the Net in Email, Ray Schultz - Monday, February 18, 2019
There’s more to an ecommerce email program than making the initial sal ...
- A Bouquet Of Sales: 1-800 Flowers Still Dominates Valentine's Day Market
Email Insider, Ray Schultz - Monday, February 18, 2019
The top sales day is February 13 for brands like 1-800 Flowe ...
- Certona Upgrades Link With Salesforce Commerce Cloud
Email Marketing Daily, Ray Schultz - Monday, February 18, 2019
The upgrade will enhance compatibility between Certona and the Commerce Cloud, t ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- Napping Retail: Brands Must Do A Better Job With Emails, Study Shows
Email Insider, Ray Schultz - Wednesday, February 13, 2019
Forrester reports that retailers are missing opportunities with their reminder emails. ...
- Walmart Muscles In On Ikea, Wayfair's Turf
Marketing Daily, Sarah Mahoney - Tuesday, February 12, 2019
Walmart's new mid-tier furniture brand, called MoDRN and sold only online, includ ...
- Mondelez International Names Scrum50 Ecommerce AOR
MAD, Steve McClellan - Thursday, February 7, 2019
The award comes after the agency completed a series of successful projec ...
- Amazon Business Quietly Expands Ad-Targeting Tests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 7, 2019
Amazon has quietly expanded the ability for some brands to target a ...
- Moxie Helps QVC With Brand Makeover
MAD, Larissa Faw - Wednesday, February 6, 2019
The refresh comes as the brand transitions further away from its old-scho ...
- How Ecommerce Startups Can Thrive In The Era of Amazon
Marketing Insider, Alex Song - Thursday, February 7, 2019
Can you win against the behemoth? Don't consider this from the ang ...
- Snap's Revenues Hit $390M, User Engagement Stabilizing
Digital News Daily, Gavin O'Malley - Tuesday, February 5, 2019
This past quarter, Snap continued to expand its international footprint in Franc ...
- To Compete With Tech Giants, Publishers Need To Think Like Software Companies
Publishing Insider, - Wednesday, February 6, 2019
That means generating revenue from paid subscriptions, which isn't as simple ...
- Kraft Heinz Puts Cheez Balls Fans On The Hunt
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Planters Cheez Balls were an icon of '90s snack food. Since bei ...
- Teleflora Targets Male Buyers With Animated Love Story
Marketing Daily, Sarah Mahoney - Friday, February 1, 2019
Shot almost entirely in black-and-white, except for vivid splashes of flowers, t ...
- eBay Cites Advertising As A Way To Improve Revenue
Digital News Daily, Laurie Sullivan - Thursday, January 31, 2019
eBay President and CEO Devin Wenig pointed to changes in the company ...