- WPP Upgrades Global Ad Outlook: Cites Waning Tariff, AI Bubble Concerns
MediaDailyNews, Joe Mandese - Monday, December 8, 2025
"The global economy has had something of a reprieve this year," writ ...
- WARC: Marketer Optimism Tempered By Macro Concerns
MAD, Steve McClellan - Wednesday, December 3, 2025
Just over 60% of the more than 1,000 marketers and ad agen ...
- Dentsu Revises 2026 Downward, Cites Macroeconomics, 'Algorithmic Era'
MediaDailyNews, Joe Mandese - Wednesday, December 3, 2025
The forecast, one of two remaining agency holding companies issuing one f ...
- Best Buy Posts Gains While Consumer Mood Slumps
Retail Insider, Sarah Mahoney - Wednesday, November 26, 2025
Spending on phones, gaming and TVs continues even as confidence hits ...
- Why Ad Spending Grew, Not Stalled During Government Shutdown - For Now
Planning & Buying Insider, Joe Mandese - Tuesday, November 25, 2025
Data shows the U.S. ad market expanded half again as much duri ...
- Walmart Rides A Bargain Boom, Ad Sales Soar 53%
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 20, 2025
The retailer keeps pulling in frugal shoppers -- and delivering enough moment ...
- U.S. Ad Market Reaccelerates Despite Tough Year-Ago Comps
MediaDailyNews, Joe Mandese - Monday, November 3, 2025
Following months of deceleration, the U.S. ad market posted a nearly ...
- Movie Tariffs Pose Threat To Studios As They Mull AI-Generated Performers
TV Watch, Wayne Friedman - Tuesday, October 7, 2025
Tariffs will make studios' jobs a lot harder in a transitioning mov ...
- State-Level Ad Spend Predicts Economic Downturn
Planning & Buying Insider, Joe Mandese - Thursday, October 2, 2025
A new, first-of-its-kind analysis indicates local ad spending is a leading indicat ...
- Assembly: It's The Political Ad Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, October 2, 2025
That's the gist of a new political ad tracking report being releas ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Holiday Cheer Or Holiday Fear: Shoppers Are In a Cautious Mood
Email Insider, Ray Schultz - Monday, September 15, 2025
Over half of consumers feel cautious, pessimistic or panicked, Wunderkind reports. ...
- Wieser: Q2 Ad Spend Rises On Digital Expansion, TV Sinks 2%
Television News Daily, Wayne Friedman - Monday, September 8, 2025
Going forward, Wieser says, ongoing concerns over tariffs will raise risks f ...
- The New Trump Bet (Hint: It's Not TACO)
Red, White & Blog, Ed DeNicola - Thursday, September 4, 2025
The odds of Trump NOT completing a full term as president a ...
- SMB Email Haze: They Say It's Effective, But Many Can't Prove The Value
Email Insider, Ray Schultz - Wednesday, September 3, 2025
SMBs see email as their top channel despite difficulty getting people ...
- Tariff Tight: Consumers Stocking Up On Labor Day Weekend Before Price Hikes
Email Insider, Ray Schultz - Tuesday, August 26, 2025
Labor Day has evolved from an end-of-summer clearance sale into an econom ...
- BIA Lowers 2025 Media Growth Forecast
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
The downgrade is due to tougher economic factors that lie ahead, low ...
- Tariff Alarm: Consumers Are Worried, And Many Are Spending Less
Email Insider, Ray Schultz - Tuesday, August 5, 2025
Men are more optimistic about the economy than women, and boomers mo ...
- Poll: Women Are Sounding The Alarm On The Economy
MAD, Steve McClellan - Monday, July 14, 2025
According to Harris Poll/The Guardian research, 83% of women are concerned abo ...
- The American Dream 2.0
Red, White & Blog, Joe Mandese - Monday, July 14, 2025
As part of its ongoing research into the "New America," Ipsos h ...
- WPP Shares Tumble On 'Uncertain' First-Half Investor Update
MediaDailyNews, Joe Mandese - Wednesday, July 9, 2025
WPP's stock tumbled in intraday trading Wednesday morning after the agency holdi ...
- National CineMedia Ad Issues Reflect 'Downbeat' Upfront: Analyst
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2025
National CineMedia is projected to be hit with lower ad revenue d ...
- Back-To-School Pinch: Consumers Spending Less Due To Economic Concerns
Email Insider, Ray Schultz - Tuesday, July 1, 2025
Almost half of consumers worry about a slowdown, and many blame corpora ...
- Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
"Although we continue to believe this take is accurate in the mi ...
- A Turn To Austerity: Consumers Are Spending Less On Luxury Goods
Email Insider, Ray Schultz - Monday, June 2, 2025
Gen Z consumers think they understand the economy -- but they can ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- Tariff Chill: Consumers Are Nervous About Prices And The Economy
Email Insider, Ray Schultz - Thursday, May 22, 2025
Almost a third of consumers are seeking Memorial Day sales in ...
- Amid Inflation Concerns, Media Costs To Moderate This Year
MediaDailyNews, Joe Mandese - Thursday, May 22, 2025
Globally, media prices are forecast to rise only 3.9% this year, continui ...
- Media Consumption Is Tied To Views On The Country And Economy
Publishers Daily, Ray Schultz - Tuesday, May 20, 2025
Viewers of Fox and Newsmax are more likely to say things a ...
- US Digital Economy Nears $5T, Creator Growth Cited
MediaDailyNews, Colin Kirkland - Friday, May 9, 2025
The creator economy is growing at five times the rate of t ...